I bet you can't tell me... the crucial steps to finding HOT 
Selling products on the Internet! 

Based on years of experience, here's the basic process that 
myself, and many other successful Online Retailers go  
through every time we try to decide on a new product to  
sell on the Internet. 
  

#1 Find out what the DEMAND for the product is: 
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The basic concept of Demand is the same as  
it is anywhere else, and has been for all time.  

If there aren't enough people who want it, there's  
no profit in selling it! 
  

#2 Find out what the level of COMPETITION is: 
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Before I try and sell any product, I try to find  
out how many other vendors I will be competing against? 
  

#3 Find out what the GENERAL INTEREST Level is: 
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On the Internet, though, it's important to find  
out what the 'general level' of knowledge and  
interest is for a product before trying to sell it. 

General interest in a product helps to gauge where  
our 'Demand and Competition Numbers' fall into the big 
picture. 

For example, if there isn't much Demand for a product,  
and there isn't much Competition, it would seem that it  
might not be a good seller.  

You can't 'Sell Something to People' if they're not out  
there looking to buy it. If there aren't many people  
out there trying to sell it, either, then it's probably  
not a good idea.  

However, if there is a lot of General Interest, it may  
be that we've stumbled across the HOLY GRAIL of Internet 
Retail research; the fabled 'Untapped Product Market'! 
  

#4 Find out how others are ADVERTISING this product: 
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Same thing on the Internet. If you're going to sell  
a product Online, you're going to have to advertise 
it in some way or another.  

Today, Pay Per Click Search Engines are the 
dominant force in 'Internet Product Advertising'. 
So, we hit the three most influential Pay Per Click  
Search Engines; Overture, Google, and Findwhat.  

That's where we begin our research. 
What we're looking for here is twofold: 

How many other people are paying to Advertise the  
product Online? 

What do their ads look like and say? 

The number of other people Advertising the product  
gives us a feel for whether the product is OVEREXPOSED.  

If there is too much Advertising, that means too much  
Competition, which is not a good thing. 

The way other people's ads look and what they say gives  
us ideas as to what our own Advertising could say if 
we decide to sell the product.  

We spend hours at a time gathering links to other Internet  
Retailers' ads for the product, then looking them over, 
comparing them and making our choices as to which ones  
we like best.  

Then we combine the kinds of elements we like from all of  
them, and create our own 'Unique Advertising' hopefully  
better than any of the others.  

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Here's The GOOD Part of the Story. 

Several months ago, we were batting ideas around!  

We created a tool that gathers all that 'Detailed Research  
Information' we talked about above Automatically, by 
Searching the Internet.  

We had just realized that we could 'Completely Automate' 
this entire Time-Consuming Manual Research Process!