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The Five Most Powerful Forms of Internet Advertising
Copyright (c) 2004-2023 Bill Platt
Webmasters and Entrepreneurs around the world are beginning to learn first-hand the long-term value of using Promotional Ezine Articles to promote their businesses in the online environment.
When you are promoting your website, there are five methods that clearly occupy the top five positions in the ratings for effectiveness. These methods are not listed in the order of effectiveness, but rather in the order needed to share my story:
- Search Engine Listings - Pay-Per-Click Search Engine Listings - Website Advertising - Ezine Advertising - Free-Reprint Promotional Articles
SEARCH ENGINE LISTINGS
To get listed in the search engines does not have to cost you money. I use Free Web Submission ( http://freewebsubmission.com ) for my own search engine submissions. This tool is provided for us by Jayde Online, Inc.
Although their software submits only to the top 20 spider search engines, it does provide direct links to the top 50 spider search engines.
PAY-PER-CLICK SEARCH ENGINE LISTINGS
Overture ( http://overture.com ) is the largest of all of the Pay-Per-Click providers. Google Adwords is another one of the most powerful PPC providers ( https://adwords.google.com ).
With PPCSE's, you buy keywords or keyword phrases from the provider. When your purchased keywords are placed into the search engine query, your ad will appear in the paid listings next to the global results.
With all systems, you only pay a fee if someone clicks your link to visit your website. Google Adwords adds tougher criteria to the basic model. Their software determines your CTR (click through rate) to make sure your advertisement is living up to the Adwords Display-to-CTR recommended ratio.
In addition, with Google Adwords, your purchased keywords must be relevent to your offerings.
WEBSITE ADVERTISING
Most content driven websites offer advertising on their site. Some sites offer their advertising at very reasonable rates, while others offer ad rates that make them viable advertising possibilities for only the largest businesses.
You should always select a website for your advertising where you suspect people in your potential marketplace actually visit.
For example, with my business, writers are the people who buy my services. So, I spend most of my advertising dollars to reach writers. One of my most effective advertising outlets I use is a site called Sell Writing Online at: http://sellwritingonline.com/
Another site I advertise on is Lyons International at: http://www.lyonsinternational.com/
EZINE ADVERTISING
When you advertise in ezines (online newsletters), you run into the same factors that you do with website advertising. Some have high ad rates, while others do not. Some have high readership, and some do not. And all of them target a certain segment of our population.
When shopping ezines to advertise in, you should always target the readers you hope to attract to your business. You should also make sure that the cost of advertising is within your budget and reaches the number of people that is needed to keep your advertising cost-effective.
Generally, ezine advertising rates run in the range of $8 to $18 per CPM. CPM is a publishers term that tells the Cost Per Thousand subscribers. If a e-zine charges $8 per CPM and has 700,000 subscribers, then your cost to have your advertisement sent to the whole list will run you a cool $5600 --- 700 x $8.
FREE-REPRINT PROMOTIONAL ARTICLES
Now, imagine if you could get your ad into dozens of ezines, and imagine that you could do so for far less than the $5600 in our example.
By using Free-Reprint Articles as a tool to promote your business you will begin to see your Classified Ad / Resource Box in the reading sections of ezines of all shapes and sizes... and all of your articles will appear in the ezines that most likely will target your potential customers.
With a free-reprint article, you are doing the publishers a favor by giving them quality reading materials that they can share with their readers. At the end of each article is what is called a "Resource Box". This resource box is like a short "About the Author" piece that resembles a short classified ad. As a general rule, the resource box should be limited to 6 lines by 65 characters. By limiting the size of the resource box, the writer is increasing his or her chance to see his or her article in print.
When you write articles that are consistent with the topics that your potential clientele will read, you are able to consistently target the people you need to reach with your advertising.
SAVE THOUSANDS OF DOLLARS WITH PROMOTIONAL ARTICLES
I have personally used Free-Reprint Promotional Articles for the promotion of my own business for the last two and a half years consistently, and for the past five years on an intermitant basis.
My articles and the articles that I have distributed for my clients have appeared thousands of smaller ezines which offer inexpensive advertising and in hundreds of ezines which charge thousands of dollars for advertising. As a bonus, our articles are reprinted on thousands of websites of all shapes and sizes.
With just my own articles, if you were to count up the advertising fees for the publications and the websites that have published my articles, you would be able to see for yourself that I have gotten tens of thousands of dollars in free advertising in exchange for the small amount of time I had invested in creating and distributing my articles.
Whether you write your own articles or pay a ghostwriter to write your articles for you, the combined cost of creating and distributing your article is far less than the value of advertising that you will receive in exchange for the reprint use of your article.
As a general rule, by using free-reprint articles to promote your business, you can expect to gain $100 worth of free advertising for every dollar you spend to create and distribute your articles.
IN CONCLUSION
No other form of web advertising offers so much bang for the buck as does using free reprint promotional articles. The value gained from free reprint articles is big, and it is long-term. I wrote my first promotional article in 1999 --- it is still being published today on a regular basis.
With all other forms of advertising, you pay once and get immediate results. Once your dollar is spent, you will never earn any more value from that dollar --- it is long gone. With reprint articles, your dollar will deliver results to you time and time again.
The question I have for you is this. If you are not using free reprint articles to promote your business, then why aren't you?
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You can become a better writer, with the right training. If you are looking to improve your writing skills or learn how to better market your writing projects, visit Bill Platt's website to see how he can help you: http://PlattPublishing.com/ If you are looking to buy or sell writing services, check out Bill's Freelance Writer Marketplace at: http://FreelanceWritersReview.com/
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Top-Level Category: Articles
10 Most Recent Articles Written by Bill Platt
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Distributed: 2013-08-27 |
Word Count: 1669 |
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Distributed: 2013-08-01 |
Word Count: 1399 |
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Written by: Bill Platt |
Distributed: 2013-07-31 |
Word Count: 1025 |
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Distributed: 2013-07-30 |
Word Count: 1229 |
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| Votes: 10 |
Rating: 1.40
The basic premise of article marketing is to present people
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Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 8420
| Votes: 14 |
Rating: 2.43
The theory behind the Six Degrees of Separation is that all
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Written by: Bill Platt |
Distributed: 2013-07-29 |
Word Count: 1191 |
Page Views: 5937
| Votes: 11 |
Rating: 1.55
Freelance writers fill a very important role in today's
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Distributed: 2013-07-25 |
Word Count: 769 |
Page Views: 7578
| Votes: 13 |
Rating: 1.85
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Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt |
Distributed: 2013-07-24 |
Word Count: 816 |
Page Views: 26030
| Votes: 34 |
Rating: 2.79
Every week, I have the opportunity to speak with people about the
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| Votes: 8 |
Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a
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Dads everywhere have Sonora Smart Dodd to thank for getting
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| Votes: 14 |
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Word Count: 563 |
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If you want to have a party that everyone will be talking about
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Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5360
| Votes: 17 |
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You are thinking about purchasing real estate. However, you are
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worthy of any mortgage that may interest you.
1569 Unique Ways To Get A Free Lunch
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Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 3622
| Votes: 3 |
Rating: 0.33
Everywhere you turn - T.V., Radio, magazines, or the Internet,
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Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 3906
| Votes: 3 |
Rating: 0.33
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NEVER Reply to an eGroup Post!
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Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 5157
| Votes: 3 |
Rating: 0.33
eGroups are collections of people subscribed to a
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| Votes: 3 |
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Word Count: 0 |
Page Views: 4434
| Votes: 4 |
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Word Count: 0 |
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Word Count: 0 |
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Word Count: 0 |
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Word Count: 0 |
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Word Count: 486 |
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| Votes: 17 |
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Distributed: 2004-05-03 |
Word Count: 0 |
Page Views: 5645
| Votes: 2 |
Rating: 0.50
Sell yourself, not your products or services. The point we
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Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
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| Votes: 17 |
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You are thinking about purchasing real estate. However, you are
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Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5304
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
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party.
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Written by: Helen Bergstein |
Distributed: 2006-05-11 |
Word Count: 718 |
Page Views: 4395
| Votes: 14 |
Rating: 2.64
If you want to experience adventure at every level of your next
trip, you need to go beyond the usual resorts and places to stay.
If you're like most travelers, personal safety remains a priority,
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Written by: Patsi Krakoff |
Distributed: 2004-09-30 |
Word Count: 0 |
Page Views: 1099
| Votes: 7 |
Rating: 2.57
Everyday decisions have become increasingly complex due to the
overwhelming abundance of choice with which we are presented.
A trip to a typical supermarket reveals enormous choices such
as 85 different crackers, 285 types of cookies, 230 varieties
of canned soup, 80 different pain relievers, and 360 kinds of
shampoo. Does this improve the quality of our lives?
Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5360
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
not sure if your credit is good enough to get a mortgage. There
are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5926
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
Washington listening to a sermon expounding on the virtues of
motherhood. But, as she sat there, she thought about how special
her own father was since it was he who raised her after the death
of her mother.
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Written by: Bill Platt |
Distributed: 2006-02-10 |
Word Count: 0 |
Page Views: 2930
| Votes: 9 |
Rating: 2.00
The one essential ingredient for online success in
any endeavor is gaining your prospect's trust.
7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5304
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell |
Distributed: 2010-01-20 |
Word Count: 595 |
Page Views: 4757
| Votes: 8 |
Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a
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Distributed: 2005-09-14 |
Word Count: 0 |
Page Views: 2159
| Votes: 5 |
Rating: 1.20
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The "Proprietary Blend" Nutritional Supplement
Written by: Will Brink |
Distributed: 2006-02-10 |
Word Count: 0 |
Page Views: 3511
| Votes: 5 |
Rating: 0.60
In a nut shell, I went onto cover each of these common marketing
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misuse within the market place.
Brink's Unified Theory of Nutrition
Written by: Will Brink |
Distributed: 2006-02-24 |
Word Count: 0 |
Page Views: 2323
| Votes: 5 |
Rating: 0.60
Regardless of the topic, a unified theory, seeks to explain
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views regarding nutrition, namely, what is probably the longest
running debate in the nutritional sciences: calories vs. macro
nutrients.
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