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Four Reasons Why The Smaller Search Engines Matter
Copyright (c) 2006-2023 Bill Platt
These days, all search engine optimization gurus seem to only talk about Google, as if Google was the only search engine on the Internet.
Of course, we all know that there really are hundreds of search engines and directories available to us, and we know that some of the smaller search engines serve a very tight niche of users.
Honestly, I can understand why there is a lot of press on Google, because after all, granddaddy Google is the biggest of the big. We know that millions of people use Google daily for their search activities, and we know that our websites receive a lot of traffic from Google.
There are actually four reasons why you would want to extend your search engine marketing activities beyond Google. I will discuss each of those reasons here:
REASON #1: Targeted Traffic
Niche content search engines can be a very powerful force in your marketing arsenal.
For example, suppose you have a website dedicated to helping to sell real estate. Does it make better sense to list a house for sale in Google or in one of the many real estate search engines?
Let's face facts. When we look for tightly focused content such as real estate listings, we generally seek out a search engine that will serve our search the best. When searching for a new home, an individual may begin his or her search at Google to find the real estate search engines, but once the niche search engine has been found, there is no need or desire to return to granddaddy Google. The real estate search engine will allow the individual to search through cities and neighborhoods, prices, features and pictures, to find just the house they feel might strike their fancy.
Even in the game of Internet marketing, a niche content search engine or directory can be a very powerful addition to your marketing portfolio. It is only a matter of searching out and locating the niche content search engine or directory that serves your particular niche the best.
REASON #2: Costs Management
The Big Three have each developed their own pay-per-click search models. And, because they are the Big Three search engines, they can also afford to charge advertising rates that permit them to be among the most profitable enterprises on the Internet.
The perception of pay-per-click pricing at the Big Three is that the little guy can afford to advertise with them. But with every Internet marketer on the web trying to compete for the Big Three search traffic, their five cents per click easily increases to sixty cents per click, and in some industries, it can climb to five or fifty dollars per click.
The pay-per-click "auction mentality" really kicks into hyper-
overdrive in some industries. And the Big Three eat it up, as do their stockholders. Each day, they dance their way to the bank with your money in tow.
The smaller niche search engines may not serve as much traffic, but they definitely allow you to reach more people for the same money. You can reach people who are more inclined to buy your goods and services, because they were searching on a niche website, and you can get their traffic for a lot less money than it would cost you to get the same prospect from any of the Big Three search engines.
REASON #3: Linking for Google Placement
For those of you who are still involved in the Google PageRank chase, the smaller search directories can be counted on as a really valuable asset in your linking portfolio.
Many of the smaller search directories carry some pretty decent PageRank with them.
For example:
* Blog-Search.com carries a PR6. * Search66.com carries a PR6. * GoArticles.com carries a PR6. * SearchWarp.com carries a PR5. * SitesOnDisplay.com carries a PR5. * SearchRamp.com carries a PR5. * MixCat.com carries a PR5. * TorontoMalls.com carries a PR5. * OutdoorHits.com carries a PR4. * FindYourForum.com carries a PR4.
As you are already aware, the PageRank of a website that is pointing to your website plays a role in determining the value of your own website in the Google PageRank calculations, thereby increasing your chances of gaining ground in the Google SERP's (Search Engine Ranking Pages).
Targeted directories pass their PageRank value to the websites that list with them, which is great for your website. Additionally, getting placed into these directories is often cheaper and easier to accomplish, than with any other method of linking for the purposes of increasing PageRank.
REASON #4: Extra Traffic
Yahoo, MSN, WindSeek.com, ExactSeek.com, and many others are making changes, improving their results, and trying to position themselves to compete toe-to-toe with Google or to compete for searcher's not happy with Google's search product (yes, there are actually people out there who do not like to use Google). These non-Google engines are currently serving millions of additional searches a day or month.
The Big Three: Google, Yahoo and MSN only served 73% of the Internet's search traffic in July 2005 (http://searchenginewatch.com/reports/article.php/3099931), and 81% of the search traffic in November of 2005 (http://searchenginewatch.com/reports/article.php/2156451). These percentages are based on a rough estimation of just over 5 billion searches per month.
Even on the November 2005 numbers, search engines that are NOT in the Big Three are delivering 950 million searches per month. That is a lot of additional traffic!
If your search engine marketing activities are focused only on the Big Three, or even worse, only on granddaddy Google, you are throwing away anywhere from 20% to 53% of your potential customer base!
Locating The Smaller Search Engines and Directories...
Here are a few resources that can help to find hundreds of the smaller search engines and directories that may be available to you:
Independent Search Engine & Directory Network - http://www.isedn.org/
Yahoo Search Engine & Directory Listings - http://dir.yahoo.com/Computers_and_Internet/Internet/ World_Wide_Web/Searching_the_Web/Search_Engines_and_Directories/
International Directory of Search Engines - http://www.searchenginecolossus.com/
Small Search Engines and Directories Really Do Matter...
I have just outlined four reasons why the smaller search engines and niche directories should matter to those of us who market our goods and services on the Internet. I have also given you a starting point for locating these excellent search websites.
Sure, it might take a little bit more time to get listed in these smaller resources, but if you calculate how much time you spend developing your positioning in the Big Three, then it really is not that much of a time investment after all.
The smaller directories can help us to improve our Google PageRank. They can help us to get more mileage from our advertising dollars, than what we can get from the Big Three. They allow us to tap into additional sources of targeted traffic with a real potential for increasing our sales and profits. And, the best reason to use the smaller search engines and directories is that they actually serve another 950 million searches a month.
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You can become a better writer, with the right training. If you are looking to improve your writing skills or learn how to better market your writing projects, visit Bill Platt's website to see how he can help you: http://PlattPublishing.com/ If you are looking to buy or sell writing services, check out Bill's Freelance Writer Marketplace at: http://FreelanceWritersReview.com/
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Top-Level Category: Articles
10 Most Recent Articles Written by Bill Platt
Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt |
Distributed: 2013-08-27 |
Word Count: 1669 |
Page Views: 8024
| Votes: 18 |
Rating: 2.50
In article marketing, there are many factors that will
affect your articles' ability to promote your website in
the most effective manner. In this article, we will briefly
discuss a couple those factors, before we dive into how to
create an effective Authors' Resource Box, also known as
the About The Author Information.
Website Traffic Generation: Winning the Love of the Traffic Fairy
Written by: Bill Platt |
Distributed: 2013-08-24 |
Word Count: 1149 |
Page Views: 8908
| Votes: 14 |
Rating: 1.86
Some people still believe that all they have to do is build
a website and customers will magically appear on their
site... Once they have built their websites, they wait
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What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt |
Distributed: 2013-08-21 |
Word Count: 439 |
Page Views: 9965
| Votes: 23 |
Rating: 2.74
I was in the Warrior Forum, and someone asked what kinds of
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Understanding the Mechanics of Effective Article Marketing and Article Syndication
Written by: Bill Platt |
Distributed: 2013-08-01 |
Word Count: 1399 |
Page Views: 6549
| Votes: 10 |
Rating: 1.80
Visit several marketing blogs or marketing forums, and you
will find dozens of people proclaiming the death of article
marketing as an effective marketing tool. Before we start
agreeing with them, consider this...
Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt |
Distributed: 2013-07-31 |
Word Count: 1025 |
Page Views: 7811
| Votes: 13 |
Rating: 2.08
If you've been marketing products online for any length of
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marketing... And how to fix your article marketing
campaigns...
Article Marketing Tip: Stop Trying To Sell From Within Your Articles
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 5996
| Votes: 10 |
Rating: 1.40
The basic premise of article marketing is to present people
information that will be important to them, then at the end
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The Six Degrees of Internet Marketing
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 8420
| Votes: 14 |
Rating: 2.43
The theory behind the Six Degrees of Separation is that all
people on earth can be connected together in as little as
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that have to do with Internet Marketing? That is a great
question that I am going to answer for you in this
article...
How To Increase Your Rates and Earnings As a Freelance Writer
Written by: Bill Platt |
Distributed: 2013-07-29 |
Word Count: 1191 |
Page Views: 5937
| Votes: 11 |
Rating: 1.55
Freelance writers fill a very important role in today's
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content that business owners everywhere need to push their
businesses forward. In this article, the author explains
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The Death and Resurrection of Quality Content
Written by: Bill Platt |
Distributed: 2013-07-25 |
Word Count: 769 |
Page Views: 7578
| Votes: 13 |
Rating: 1.85
No matter where you go online, you are bound to find someone
complaining about the quality of content available online.
When we want to find information that answers our questions
for us, the last thing we want to do is to land on a MFA
(Made For Adsense) website with questionable content. And
yet, many of the people who complain about this state of
affairs also contribute to the problem...
Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt |
Distributed: 2013-07-24 |
Word Count: 816 |
Page Views: 26030
| Votes: 34 |
Rating: 2.79
Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
online business. Article marketing is about getting your sales
message in front of potential customers and to get links to your
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directly promote a website within the article, but that approach
is wrong and will reduce one's success using this methodology.
All of Author's Articles on this site: Bill Platt Articles
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Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell |
Distributed: 2010-01-20 |
Word Count: 595 |
Page Views: 4757
| Votes: 8 |
Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a
leading institution of higher education. Ann Arbor is a wonderful
place to visit. The University is co-mingled with the city and
greatly expands the cultural places and events available in the
area.
Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5926
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
Washington listening to a sermon expounding on the virtues of
motherhood. But, as she sat there, she thought about how special
her own father was since it was he who raised her after the death
of her mother.
Finding the Adventure in Travel Again
Written by: Helen Bergstein |
Distributed: 2006-05-11 |
Word Count: 718 |
Page Views: 4395
| Votes: 14 |
Rating: 2.64
If you want to experience adventure at every level of your next
trip, you need to go beyond the usual resorts and places to stay.
If you're like most travelers, personal safety remains a priority,
especially in today's world. A growing number of savvy travelers
have found the perfect balance between adventure and comfort.
7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5304
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5360
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
not sure if your credit is good enough to get a mortgage. There
are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
1569 Unique Ways To Get A Free Lunch
Written by: Steve Robichaud |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 3622
| Votes: 3 |
Rating: 0.33
Everywhere you turn - T.V., Radio, magazines, or the Internet,
someone is talking about government grants. What's the real
story? Does the government give away real money, to ordinary
people, to use for whatever they want? Let's take a closer look:
Don't Wait to Start Your Marketing Strategy
Written by: Jo Fulkerson |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 3906
| Votes: 3 |
Rating: 0.33
Your novel is finished, you’ve had it edited by a professional Editor, and you’ve done the rewrites. What? You haven’t had an editor edit your work yet? This is a must. There are many editors advertising in Writer’s Digest.
NEVER Reply to an eGroup Post!
Written by: BIG Mike McDaniel |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 5157
| Votes: 3 |
Rating: 0.33
eGroups are collections of people subscribed to a
common (discussion list) address. When one member
sends an eMail message to the eGroup address, it
is automatically sent to everyone else on the
list. As subscribers open and read their eMail,
discussion threads take shape with additional
posts and replies. The attraction of eGroups is
the ability to join in at your convenience as
opposed to the confinement of live chat rooms.
Reasons behind Shoulder Pain
Written by: Jessica Horowitz |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 4954
| Votes: 3 |
Rating: 0.33
Pain between the shoulder blades, or any pain for that matter,
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There are a multitude of possible causes of pain between the
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start with the most serious conditions first:
Effective Managers Need To Coach
Written by: Wendy Hearn |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 4434
| Votes: 4 |
Rating: 0.75
Bearing in mind the fast pace of business today and the
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TAKING RESPONSIBILITY - LIFE'S BIGGEST QUESTION
Written by: Richard Sparky Bryan |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 13808
| Votes: 3 |
Rating: 0.33
When did Americans stop taking responsibility for their own
actions? My friend agreed
that the slide began in the late 1960's with the growth of the
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But he was quick to emphasize that although the sixties began
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Along about 1993, the slide began to sharpen. It was not until
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High Thread Count Bed Sheets. How Many Threads Does A Bed Sheet Need?
Written by: Liz Beresford |
Distributed: 2004-09-14 |
Word Count: 0 |
Page Views: 6583
| Votes: 3 |
Rating: 0.33
High thread count bed sheets, often called percale, are much
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Distributed: 2005-12-01 |
Word Count: 0 |
Page Views: 6329
| Votes: 4 |
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During my twenty-three years in management, I dealt with
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Distributed: 2005-09-08 |
Word Count: 0 |
Page Views: 6224
| Votes: 3 |
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Women since time immemorial have always looked for ways to
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Distributed: 2005-03-29 |
Word Count: 0 |
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| Votes: 3 |
Rating: 0.33
You are very excited!! You have finally created your own
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Transform Your Work Area into a Homey Environment
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Distributed: 2006-02-24 |
Word Count: 0 |
Page Views: 6030
| Votes: 4 |
Rating: 1.25
Nothing enables one to think and work better than a comfortable
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you've got to have little knick knacks around that will enliven
your spirits or which you can look at for inspiration or just
to zone out in relaxation.
Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5926
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
Washington listening to a sermon expounding on the virtues of
motherhood. But, as she sat there, she thought about how special
her own father was since it was he who raised her after the death
of her mother.
Sell Yourself, Not Your Products or Services
Written by: Bill Platt |
Distributed: 2004-05-03 |
Word Count: 0 |
Page Views: 5645
| Votes: 2 |
Rating: 0.50
Sell yourself, not your products or services. The point we
need to make is that your products and services will change
over time as your business adapts to the realities of the
marketplace.
Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5360
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
not sure if your credit is good enough to get a mortgage. There
are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5304
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Highest Ranked "" Articles
Finding the Adventure in Travel Again
Written by: Helen Bergstein |
Distributed: 2006-05-11 |
Word Count: 718 |
Page Views: 4395
| Votes: 14 |
Rating: 2.64
If you want to experience adventure at every level of your next
trip, you need to go beyond the usual resorts and places to stay.
If you're like most travelers, personal safety remains a priority,
especially in today's world. A growing number of savvy travelers
have found the perfect balance between adventure and comfort.
Freedom- or Burden of Choice?
Written by: Patsi Krakoff |
Distributed: 2004-09-30 |
Word Count: 0 |
Page Views: 1099
| Votes: 7 |
Rating: 2.57
Everyday decisions have become increasingly complex due to the
overwhelming abundance of choice with which we are presented.
A trip to a typical supermarket reveals enormous choices such
as 85 different crackers, 285 types of cookies, 230 varieties
of canned soup, 80 different pain relievers, and 360 kinds of
shampoo. Does this improve the quality of our lives?
Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5360
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
not sure if your credit is good enough to get a mortgage. There
are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5926
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
Washington listening to a sermon expounding on the virtues of
motherhood. But, as she sat there, she thought about how special
her own father was since it was he who raised her after the death
of her mother.
Testimonials and Reviews Increase Your Real Sales Potential
Written by: Bill Platt |
Distributed: 2006-02-10 |
Word Count: 0 |
Page Views: 2929
| Votes: 9 |
Rating: 2.00
The one essential ingredient for online success in
any endeavor is gaining your prospect's trust.
7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5304
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell |
Distributed: 2010-01-20 |
Word Count: 595 |
Page Views: 4757
| Votes: 8 |
Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a
leading institution of higher education. Ann Arbor is a wonderful
place to visit. The University is co-mingled with the city and
greatly expands the cultural places and events available in the
area.
How to Decorate Your Home on EBay
Written by: Pamela Cole Harris |
Distributed: 2005-09-14 |
Word Count: 0 |
Page Views: 2159
| Votes: 5 |
Rating: 1.20
If you are on a budget (and who isn’t?), a wonderful place for
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The "Proprietary Blend" Nutritional Supplement
Written by: Will Brink |
Distributed: 2006-02-10 |
Word Count: 0 |
Page Views: 3511
| Votes: 5 |
Rating: 0.60
In a nut shell, I went onto cover each of these common marketing
terms that are used to sell supplements to unwitting consumers
and explained each in detail as to what I view as their common
misuse within the market place.
Brink's Unified Theory of Nutrition
Written by: Will Brink |
Distributed: 2006-02-24 |
Word Count: 0 |
Page Views: 2323
| Votes: 5 |
Rating: 0.60
Regardless of the topic, a unified theory, seeks to explain
seemingly incompatible aspects of various theories. In this
article I attempt to unify seemingly incompatible or opposing
views regarding nutrition, namely, what is probably the longest
running debate in the nutritional sciences: calories vs. macro
nutrients.
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