These days it seems some businesses will do almost anything to figure out what their customers want-including infecting their computers with Spyware. But, there's one business where you can be sure you'll get exactly what you need without troublesome and sneaky tactics like Spyware.
Florists are experts when it comes to helping their customers choose exactly the right flowers for any occasion. Your florist can help you send the perfect gift for everyone from your Aunt Millie on her birthday, to your boss' wife after the birth of a child, to your grandfather recuperating from an illness. Florists aren't just skilled with flowers, they are also very capable advisors in gift giving.
Florists understand that flowers can be matched to the personality of the recipient so that every gift you give is very personal. For example, when you tell your florist that Aunt Millie is an avid hiker who spends her weekends exploring the forest around her house with her Labrador retriever, and that her house is decorated with woodsy accents in forest greens, he'll know immediately that the perfect gift for her is a rustic looking basket filled with green or flowering plants. Your florist will know that the best accents to add to the basket are tall twisty twigs or small reeds and cattails. Or, if you'd rather send a bouquet of flowers, your florist will know that Aunt Millie will most appreciate a loose bouquet of meadow flowers tied with raffia or a wide, casual ribbon.
Your florist will know this because he or she will understand that everyone has a "floral signature." Aunt Millie's floral signature would be described as natural, which is the style most often chosen by people who enjoy the outdoors and have a casual, earthy attitude. Other floral signatures include:
Romantic: Romantic flowers are typically bouquets of softly colored flowers having a light fragrance. They are often accented with lace or ribbons. People who are giving, extravagant, and impulsive enjoy these types of flowers.
Expressive: For people who like unconventional things and who are interested in self-improvement, choose exotic flowers in unique combinations of shape, color, and nature.
Traditional: Luxurious arrangements with a multitude of different flowers appeal to those who are very family oriented and dependable.
Contemporary: Trendy styles of single-color bouquets or arrangements using just a few big, bright flowers are perfect for people that are trendsetters who live for today.
So, you see, even without the use of sneaky marketing ploys or privacy invading Spyware, your florist will be able to help you pick exactly the right flowers for everyone in your life.
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. As a member of the Henry Ford Hospital Community Relation Board he has contributed to the community at large. He owns both a brick and mortar and an internet flower delivery business. Visit Wesley Berry Flowerson the web at www.800wesleys.com.