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Britney Spears' Fragrance Line May Benefit From Flower Research

Copyright © 2006-2008 Wesley Berry, AAF


Pop icon Britney Spears recently introduced her own line of fragrances. She currently offers three different perfumes called In Control, Fantasy, and Curious. Two of the three, In Control and Curious, use the scent of flowers (midnight orchid and Louisiana Magnolia, respectively) to create their fragrance. Since flowers play such an important part in creating her perfumes, Spears might be interested to hear about some new research being conducted at the University of Florida's Department of Environmental Horticulture in Gainesville, Florida that is seeking to boost the fragrance of flowers.

The study, led by researcher David Clark, shows that genetic information taken from petunia plants can be introduced into other flower varieties to enhance the flower's ability to produce fragrance. The research has been conducted on roses that, when the gene was added, produced blooms with an enormous number of petals in gorgeous colors. Best of all, these beautiful new blooms had a more potent fragrance than they did before the gene. And, some varieties that had lost their fragrance altogether through hybridization, produced a beautiful scent of their own.

"People look at a flower...and expect fragrance," Clark said. "When they get it, they like it. When they don't, they like it, but they're not as interested."

Unfortunately, these genetically enhanced flowers won't be available for sale to the general public for at least four more years. However, there are many flowers that produce a natural fragrance without any help from the petunia's genes. Your floral arrangement can be created to produce a variety of scents just by using certain flowers. These scents include:



  • Spicy or Peppery: To evoke this type of fragrance, your florist might use chrysanthemums, florists' bloom (also known as Genista), hypericum, or sweet clove.

  • Citrus: To create an arrangement that smells of fresh citrus fruit, your florist could use mimosa or Acacia, waxflower, or eucharis.

  • Sweet: Flowers with a sweet scent are abundant. Your florist may choose from carnations, freesia, hyacinth, lilac, phlox, lily of the valley, roses, and sweet peas.

  • Aromatic: For an aromatic scent reminiscent of a spa, your florist could use dill, eucalyptus, lavender foliage, marjoram, grape hyacinth, or rosemary foliage.

  • Exotic: For an exotic, tropical scent, your florist might create an arrangement from gardenias, oriental lilies, narcissus, stephanotis, or tube roses.

    So, though you may have to wait for those super-scented flowers to hit the market, take heart! Your florist can help you choose beautifully scented flowers available today. And, well, you're not waiting alone-Britney Spears and others with perfume lines are waiting right along with you!




    About The Author:
    Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. As a member of the Henry Ford Hospital Community Relation Board he has contributed to the community at large. He owns both a brick and mortar and an internet flower delivery business. Visit Wesley Berry Flowerson the web at www.800wesleys.com.

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