On October 5, 2006, Portland, Oregon hosted a competition
that had all the thrills and suspense of any NBA basketball
game. The competition didn't involve athletic shoes,
uniforms, and running up and down a gym floor, but there was
plenty of enthusiasm, lots of fans, and breathless suspense
as viewers waited to see who would come out on top. Oh, and
did I mention flowers? Flowers were the star players in this
game because the competition was the fourth Floral Design as
Art exhibition, which is hosted twice each year by the
Floral Design Institute.
The Design as Art event began in 2005 when it was created by
David Kesler, AIFD, and Leanne Kesler, AIFD who wanted "to
elevate the image of floral design and floral designers and
to create a greater public awareness of floral design as an
art form." The Keslers want those who attend the event to
see it not as a flower show, but as an art exhibit where
every artist who participates is a winner.
One of the biggest draws of the exhibition is the design
competition. The October 5 competition featured the art of
15 designers who had been invited based on the sketches and
descriptions they'd submitted prior to the show for review
by a jury of six. The designers are not confined to a
specific theme, nor do they come from a certain educational
background. In fact, the competition isn't restricted to
just those employed in the floral industry; they may be
artists from other disciplines or simply hobbyists. The
design competition yields two winners-one for Juror's Choice
Award, and one for People's Choice Award. The winners of the
most recent competition were:
Juror's Choice: Charles Schomaker, senior designer at
Flowers by Dorcas in Portland, Oregon.
People's Choice: Olga Voronov, graduate of the Art School of Russia in Moscow and the Floral Design Institute.
Since its inception in 2005, the show has grown from 200
attendees to in excess of 450 attendees on October 5. The
Keslers believe the show's growth is because of the quality
of the exhibition, the designs, and the promotions. David
Kesler says, "Portland has a wonderful arts community. We
see guests who repeat and make a point of getting the date
of the next show when they leave."
So, if you're looking for some excitement twice each year
that will rival any NBA basketball competition, keep an eye
out for the next Floral Design as Art exhibition.