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Video Reviews Of Flowers May Draw Customers Like Hilary DuffCopyright © 2006-2008 Wesley Berry, AAFFlowers are one of the most popular gifts on the planet-one that pop star and movie actress Hilary Duff is sure to have given and received many times already in her young life. In fact, flowers are so popular that 92 percent of women can remember the last time they received them and 97 percent of both men and women can recall the last time they gave them. With so many flowers being bought, sold, and presented as gifts every year, the Society of American Florists (SAF) wondered just what people look for when they purchase flowers. To find out, they conducted a survey. The results showed that 93 percent of people place a high priority on the freshness and quality of the floral products. They also look for: To find what they perceive as quality flowers, consumers have a number of options to choose from, but it seems the recommendations of others are the most popular way to pick a florist with 36 percent of respondents indicating they'll "take a chance" on a florist someone referred them to. Other popular ways are through viewing window displays and the Internet. All of that is good news for professional, high-quality florists who pride themselves on the sale of fresh, beautiful flowers. Most of them spend a good deal of time creating eye-catching window displays that show off their talents and great products. Many also provide easy-to-use web sites for ordering convenience, which is an especially important draw for young consumers in Hilary Duff's age group who tend to be more technology savvy than their parents. Now it seems the Internet is taking the consumer experience one step further. Internet retailer Buy.com is now offering a combination of reviews written by customers with the ability to post online videos showing actual products and whether or not they are what their advertised to be. As a result, florists selling flowers that are anything less than fresh and beautifully designed should beware-their sub-par product may wind up on the Internet for all to see. Whether or not this new development will prove to be attractive to consumers has yet to be seen, but considering the popularity of sites like MySpace and GoogleVideo, chances are many consumers will take the time to post a video of their own. And, since it's human nature to take action when we're unhappy with a product or service, there's a good chance that the majority of the videos will be linked to negative reviews. One thing is for certain, technology-especially in the hands of young people like Hilary Duff-will continue to influence how we buy and sell the items we need and want. About The Author:
*** Digital Reprint Rights *** *** Author Notification *** We ask that you notify the author of publication of his or her work. Wesley Berry, AAF can be reached at: wes@wesleyberryflowers.com *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: wes@wesleyberryflowers.com
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