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5 Keys To Article WritingCopyright © 2006-2009 John ColanziWriting and submitting articles can take you from a relative unknown marketer to an expert in your field literally overnight. A quality article is the ultimate viral marketing and branding tool in your promotional arsenal. If that's true, why don't more marketers write and submit articles? They don't know where to start. There's a simple 5 step formula for writing a powerful article and with a little practice you can make it second nature. Step #1 Your Title Why is the title so important? Your title is your introduction. A powerful title will attract the attention of publishers and their readers. The average publisher gets a lot of submissions and unless he already knows your name and the quality of your writing, he's likely to ignore your submission in favor of one whose title gets his attention. Step #2 The Opening Your title got you in the door. Your first paragraph must keep them reading. Readers have a short attention span and if you're first few lines don't compel them to keep reading, you're dead in the water. Grab their attention with strong title and keep it with a powerful opening. Step#3 The Body Of Your Article The body of your article is where you deliver on the promises you made with your title and opening. This is where you offer your reader practical solutions for solving their problems. As an article writer, you're in the problem solving business. Become an expert problem solver and you'll always b in demand. Step #4 Your Close Your closing lines of your article are where you reinforce the ideas you've covered in your article. Don't leave your reader hanging. Close your article with a definitive statement. Step#5 Your Resource Box or Bio. Your resource box is a little min-ad. If you've done your job and written a quality, helpful article, a good percentage of readers will click the link in your resource box. Keep your resource box to 4 or 5 lines. If you make your resource box too long, many publishers will pass on your article. So what should you put in the resource box. Many marketers use it to promote a program or product. I prefer to offer a complimentary informational product to compel readers to sign up for my list. Both types of resource boxes have their advantages. Test them both ways and see what works best for you. Now that you know the secret to writing articles that will get published and read. It's time for you to get out of your comfort zone and take the net by storm. Wishing You Success, John Colanzi About The Author:
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