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Principles to Follow in Copy Writing

Copyright © 2006-2008 Steven Gerber

Children are fond of copying almost anything they see, especially if it's performed by an adult. Most kids now are familiar with the computer, and the many features of this amazing thing. But copying is not always interpreted with its literal meaning. There's this process which is considered an art in itself that only well-experienced and dedicated persons can do, and this is called copy writing.

What then is copy writing? Since the birth of the internet, there have been a lot of opportunities for people who want to earn money. And copy writing is just one of them. Copy writing is defined as the art or process which involves writing marketing and sales related materials. Its primary objective is to promote a certain person, opinion, business, or idea. Different areas of business like business plans, sales letters, advertising, and other media are using copy writing. Through this process, the business is able to persuade readers or listeners to act.

Copy writing can't be done effectively by just any individual. The person responsible for carrying out this work must follow certain principles, like:

Knowing your very own product, this is the foundation of effective and efficient copy writing; if you know what your product is, it is easier for you to be passionate and believe in such product. It is quite unethical to sell or advertise something that you haven't tried yourself.

Who are your customers? In order to write the best copy writing ever possible, you must know your target customer. Identify the specific person (he/she is an executive or a homemaker), their age range, sex, etc. what you're writing should suit your readers needs and not yourself. Test your website; most prospects leave the site because it is quite confusing or tedious.

The benefits; your website's home page should not contain your mission; the people cares about what benefits you can give to them whether you can make them rich, entertain, feel better, or save time. If you can catch the reader's interest, then you're at it.

You have to establish trust; credibility is one thing especially on the net where you can't actually see who your customers are, you can offer free trials, testimonials, guarantee for money back if they are not satisfied, and most of all, never forget to put your contact numbers, email addresses, or you can even put a picture of yourself. Make it appear as if you're sitting beside each other and talking.

Use short headings since most people only scan a home page; you must be able to grab their attention.

There are word which you should often not use like if, should, but, could, and the like. It is best for you to use words as proven, free, breakthrough, discover, learn, benefit, complete, first, exclusive, and other positive words. Avoid using too many 'me' or 'I'.

Make it short but don't disregard its quality.

You have to create a sense of urgency, a time limit, for the reader to act immediately.

You must be able to hook your prospects the very first time they enter your site.

Grammar, spelling, and formatting; your sales effort can be killed all because of typos. Errors pertaining to grammar, exclamation marks, and caps are a big no in copy writing.

If you incorporate all this principles in copy writing, then it is a sure fire hit.

About The Author:

Steven Gerber is a professional copywriter and marketing consultant with more than 8 years of expertise. He is a prot�g� student of Dan Lok � The World's #1 Website Conversion Expert, and in Steven's totally biased opinion simply THE BEST. You'll find the latest internet marketing techniques and tricks at: http://www.websiteconversionexpert.com

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Principles to Follow in Copy Writing 
Copyright © 2006-2008 Steven Gerber

Children are fond of copying almost anything they see, especially if it's performed by an adult. Most kids now are familiar with the computer, and the many features of this amazing thing. But copying is not always interpreted with its literal meaning. There's this process which is considered an art in itself that only well-experienced and dedicated persons can do, and this is called copy writing.

What then is copy writing? Since the birth of the internet, there have been a lot of opportunities for people who want to earn money. And copy writing is just one of them. Copy writing is defined as the art or process which involves writing marketing and sales related materials. Its primary objective is to promote a certain person, opinion, business, or idea. Different areas of business like business plans, sales letters, advertising, and other media are using copy writing. Through this process, the business is able to persuade readers or listeners to act.

Copy writing can't be done effectively by just any individual. The person responsible for carrying out this work must follow certain principles, like:

<LI>Knowing your very own product, this is the foundation of effective and efficient copy writing; if you know what your product is, it is easier for you to be passionate and believe in such product. It is quite unethical to sell or advertise something that you haven't tried yourself.

<LI>Who are your customers? In order to write the best copy writing ever possible, you must know your target customer. Identify the specific person (he/she is an executive or a homemaker), their age range, sex, etc. what you're writing should suit your readers needs and not yourself. Test your website; most prospects leave the site because it is quite confusing or tedious.

<LI>The benefits; your website's home page should not contain your mission; the people cares about what benefits you can give to them whether you can make them rich, entertain, feel better, or save time. If you can catch the reader's interest, then you're at it.

<LI>You have to establish trust; credibility is one thing especially on the net where you can't actually see who your customers are, you can offer free trials, testimonials, guarantee for money back if they are not satisfied, and most of all, never forget to put your contact numbers, email addresses, or you can even put a picture of yourself. Make it appear as if you're sitting beside each other and talking.

<LI>Use short headings since most people only scan a home page; you must be able to grab their attention.

<LI>There are word which you should often not use like if, should, but, could, and the like. It is best for you to use words as proven, free, breakthrough, discover, learn, benefit, complete, first, exclusive, and other positive words. Avoid using too many 'me' or 'I'.

<LI>Make it short but don't disregard its quality.

<LI>You have to create a sense of urgency, a time limit, for the reader to act immediately.

<LI>You must be able to hook your prospects the very first time they enter your site.

<LI>Grammar, spelling, and formatting; your sales effort can be killed all because of typos. Errors pertaining to grammar, exclamation marks, and caps are a big no in copy writing.

If you incorporate all this principles in copy writing, then it is a sure fire hit.

About The Author: 
<table border=1 cellpadding=4><tr><td>
Steven Gerber is a professional copywriter and marketing consultant with more than 8 years of expertise. He is a prot�g� student of Dan Lok � The World's #1 Website Conversion Expert, and in Steven's totally biased opinion simply THE BEST. You'll find the latest internet marketing techniques and tricks at: <a href=http://www.websiteconversionexpert.com target=_blank>http://www.websiteconversionexpert.com</a>
</td></tr></table>

Article Source: <a href=http://thePhantomWriters.com/ target=_blank>thePhantomWriters Article Submission Service</a>

TEXT Article Copy-And-Paste

Principles to Follow in Copy Writing
Copyright © 2006-2008 Steven Gerber

Children are fond of copying almost anything they see, especially
if it's performed by an adult. Most kids now are familiar with
the computer, and the many features of this amazing thing. But
copying is not always interpreted with its literal meaning.
There's this process which is considered an art in itself that
only well-experienced and dedicated persons can do, and this is
called copy writing.

What then is copy writing? Since the birth of the internet, there
have been a lot of opportunities for people who want to earn
money. And copy writing is just one of them. Copy writing is
defined as the art or process which involves writing marketing
and sales related materials. Its primary objective is to promote
a certain person, opinion, business, or idea. Different areas of
business like business plans, sales letters, advertising, and
other media are using copy writing. Through this process, the
business is able to persuade readers or listeners to act.

Copy writing can't be done effectively by just any individual.
The person responsible for carrying out this work must follow
certain principles, like:

* Knowing your very own product, this is the foundation of
effective and efficient copy writing; if you know what your
product is, it is easier for you to be passionate and believe in
such product. It is quite unethical to sell or advertise
something that you haven't tried yourself.

* Who are your customers? In order to write the best copy
writing ever possible, you must know your target customer.
Identify the specific person (he/she is an executive or a
homemaker), their age range, sex, etc. what you're writing
should suit your readers needs and not yourself. Test your
website; most prospects leave the site because it is quite
confusing or tedious.

* The benefits; your website's home page should not contain
your mission; the people cares about what benefits you can give
to them whether you can make them rich, entertain, feel better,
or save time. If you can catch the reader's interest, then
you're at it.

* You have to establish trust; credibility is one thing
especially on the net where you can't actually see who your
customers are, you can offer free trials, testimonials, guarantee
for money back if they are not satisfied, and most of all, never
forget to put your contact numbers, email addresses, or you can
even put a picture of yourself. Make it appear as if you're
sitting beside each other and talking.

* Use short headings since most people only scan a home page;
you must be able to grab their attention.

* There are word which you should often not use like if, should,
but, could, and the like. It is best for you to use words as
proven, free, breakthrough, discover, learn, benefit, complete,
first, exclusive, and other positive words. Avoid using too many
'me' or 'I'.

* Make it short but don't disregard its quality.

* You have to create a sense of urgency, a time limit, for the
reader to act immediately.

* You must be able to hook your prospects the very first time
they enter your site.

* Grammar, spelling, and formatting; your sales effort can be
killed all because of typos. Errors pertaining to grammar,
exclamation marks, and caps are a big no in copy writing.

If you incorporate all this principles in copy writing, then it
is a sure fire hit.

============================================================
Steven Gerber is a professional copywriter and 
marketing consultant with more than 8 years of 
expertise. He is a prot�g� student of Dan Lok � 
The World's #1 Website Conversion Expert, and 
in Steven's totally biased opinion simply THE 
BEST. You'll find the latest internet marketing 
techniques and tricks at: 
http://www.websiteconversionexpert.com ============================================================

Read More Articles From Steven Gerber:
http://thePhantomWriters.com/free_content/d/index.shtml#Steven_Gerber

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