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The Business of American Idol and The Making Of A StarCopyright © 2007-2008 Trent LampeThe culture around pop music is constantly changing, and American Idol looks to be at the forefront of that change. The making of the next American pop star will without doubt go through American Idol. Idol will churn out the most savvy, musically talented individual possible. The business of American Idol is to create a star that is marketable and that can make them money. So many things are looked in the production of the show, such as what needs to be done to create an image of their contestants that maximizes the popularity of their soon-to-be-recognized stars; it also protects American Idols financial investment. All in all, the American Idol show is in the business to make money. It looks to package a star that is sellable and has lasting star power. Through the entire process of auditions and the actual singing competition, the end result that the American Idol producers are hoping to find is the next Kelly Clarkson. Clarkson, the original winner of the hugely popular music talent show, has had remarkable success both in sales and critical acclaim. The producers of American Idol wish to find with each season, a contestant with comparable star quality to Clarkson. To achieve this, American Idol will go through great measures to find that potential star, which they will mold to fit the star's audience, and then they will market that star to fully benefit American Idol economically. Once created, these stars became icons of the studios themselves. Much like the American Idol audience, which plays a role in the creation of this star, Idol producers place enormous amounts of time, money, and energy into creating a star that the public desires and would pay money to see and hear. But for all the time and effort that the Idol producers invest in their future star, they will get tremendous returns financially making the process financially worthwhile to them. The American Idol winners must sign binding contracts under the Idol label. From here on, an attachment, whether mutual or not is created. The dependency between the producers and the star leads to a relationship where the producers control almost every aspect of the star's career in order to prevent taking an economic risk. That initial contract the American Idol winner has to sign leaves them with little or no free will when it comes to following the labels rules. Almost every part of the American Idols' life is controlled by the contract. Although being under the Idol contract is initially beneficial to the singer, it eventually begins to hinder their progress, since the American Idol producers insist on telling exactly what kinds of music they can sing and where they can perform. An artist is in turn unable to grow as a performer. This is the reason why many American Idol winners, have terminated their contracts and pursued other recording companies to help them better achieve their own personal goals. Of course, it is not just the media that help make or break the stars - PR companies are also a key factor, working behind the scenes to try to get the maximum amount of positive exposure for the star. Between the media and the PR companies, which at times work together, the exposure of the particular star will be fully addressed. American Idols' producers guard their stars ferociously, acutely aware of the impact bad publicity - or a lack of publicity - can have on their client. Publicity is what keeps the particular star in the public eye, and it is important to know exactly when to give out information that generates interest in that particular star. As long as there is an appetite for fame, news and gossip, the celebrity machine will survive - and there are no signs so far of it slowing down. In-fact, each season of American Idol seems attract even more viewers, and more importantly, more contestants. For many years to come, American Idol will surely continue to generate more and more stars. As each new American Idol season begins, the audience will get to watch and participate in the making of a star. About The Author:
*** Digital Reprint Rights *** *** Author Notification *** We ask that you notify the author of publication of his or her work. Trent Lampe can be reached at: trent.lampe@thephantomwriters.com *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: trent.lampe@thephantomwriters.com
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