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Turn A One-Night-Stand With Google Into A Long-Term RelationshipCopyright © 2006-2008 All rights reserved under U.S. and international law.Written by: Diane Metz Google is like a girlfriend who won't talk. You're dying to woo her, but when you ask her what she likes, she bats her eyelashes and keeps quiet. Now of course, Google isn't going to talk anytime soon about what goes into (and comes out of) its notorious algorithm -- its proprietary secret formula for calculating which pages will get listed when someone types in a search phrase. Ah, but we SEO specialists and experts have our ways of figuring out what that seemingly fickle gal named Google likes and what she could care less about. And, ahem, things have changed since 2001. Google seems to be a lot more subtle and isn't charmed by obvious overtures like: So what's left? Well, in today's competition to seduce Google, the web sites that radiate natural charm and staying power will win in the end. Natural charm means that you appeal to both visitors and spiders. This isn't a new idea, but it's more important than ever. Because while the search engines get savvier and savvier, so do Internet users and shoppers. And there are plenty of sites out there who deliver the best user experience while attaining high search engine rankings. You can -- and should -- do the same. Instead of spending 3 hours trying to adjust your title tag just so"¦why not write one so that people who are looking at a search engine results page will actually click on your link. That is the first of many obvious goals, isn't it? There's also a lot to be said about staying power. After all, you are in this for long haul, aren't you? If you're looking for a short-term relationship with Google, there are plenty of tricks to get ranked fast and then drop like yesterday's drawers. But staying power"¦ahhh, that's what Google is really into these days. Register your domain for more than a year or two. After all, if you're planning to be around for a while, you're going to want your domain for a long time. Of course, we now know that Google likes combing through domain registration information. And we really think that certain subtleties like age of domain are becoming not-so-subtle factors anymore in the race for first-page rankings. Finally, think about all that time you're investing -- I mean, wasting -- on tactics like article exchanges and linking programs. Instead, spend that time hunting down sites that will actually want to do one-way links to you. They do exist, but you have to find them yourself, not with a program. Yes, this will take a little bit of work, and you may actually have to pick up the phone to negotiate with a real person. But a one-way link from even a lowly PR2 site or page will carry more weight than 5 dozen 2-way or 3-way links from PR-whatever pages. Trust me, those pages that are involved in mass linking programs -- I mean, schemes -- will eventually drop to PR0 if they haven't already. So that's it. Be honest, charming, hard working and stick around for a while. You'll win the girl -- er, Google -- every time. About The Author:
*** Digital Reprint Rights *** *** Author Notification *** We ask that you notify the author of publication of his or her work. Diane Metz can be reached at: dianemetzarticles@gmail.com *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: dianemetzarticles@gmail.com
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