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How To Measure The Effectiveness Of Your Article Marketing Campaigns
Copyright (c) 2008-2023 Bill Platt
I frequently rant on Internet marketing and some of the gurus who try to bend your ear. Why? Because many of these so-called gurus trash everything that makes sense in this Internet world, especially when they realize that they cannot make money from the techniques being recommended.
I don't preach marketing concepts solely for the purpose of selling my products and services. (If you happen to buy my products or services, then awesome, but that is not my point when I share information from my SEO and other marketing campaigns.) I preach the concepts that I have used for myself successfully. Either you can trust me and test the things I recommend, or you can listen to the gurus and drown yourself in pity, when you realize you are not finding the success you seek.
I present things in such a way that anyone can actually go out and try my suggestions on their own, with or without my help. I want you to at least try what I suggest. I don't want you to try once, but I want you to commit yourself giving the suggested methods a chance to work for you.
Yes, I preach article marketing in connection with building link popularity value for your website (and I operate an article marketing company). But, I am not the only article marketing company out there. So, it remains possible for you to employ my article marketing techniques, without actually using my services specifically. (If you want to use my services, great, but you don't have to do so.)
Frequently, new customers come along and say, "Bill, I am going to try this once. If it works out for me, I will be back." My response is often, "Dude, you are selling yourself short, when you do something just once!"
As a person who has only written one article, you are just one in thousands of uncommitted, wannabe article writers. Your article may very likely be overlooked, because the publishers do not yet know your name or why they should care that you are writing articles.
When publishers have seen your name, 3, 4 or 10 times, then they are more likely to open your articles to see if they like your writing style and to see why they should pay attention to your message. Once publishers begin to pay attention to what you write, then publishers will open more of your articles, and perhaps publish your articles more frequently.
When you do a one-time out article, you are riding solely on a prayer, for success. (I am not in the prayer business - please see your pastor for that service.) But, if you can commit yourself to ten articles, your chance for article marketing success has been improved tenfold.
The first thing that needs to happen for article marketing to work for the promotion of your website is for you to create great content that other people want to publish. Then you must get noticed by the (ezine and website) publishers that will want to publish your articles. Once you have an audience, don't let them down --- keep giving them more content so that they can turn to you always.
To express this point, let me share a couple names with you. How many of you have heard of Willie Crawford? Willie has written and distributed 123 articles through my program, and he has 140,000 search results for his name in Google (http://www.google.com/search?q=%22willie+crawford%22).
My friend Clinton Douglas IV has written and distributed 36 articles. Google credits him with 17,500 mentions in the Google search results for his name (http://www.google.com/search?q=%22clinton+douglas+iv%22).
Both of these gentlemen suggest that they rely primarily upon articles to build their presence online. Of course, Willie is somewhat of an exception, since he has his fingers in so many pies. But, Willie still attributes much of his success to article marketing.
When it is time to measure your article marketing success, you should never go to Google's public search results and pull a simple search for your name or a link:yourdomainurl.com search. You should not even go to Yahoo's Site Explorer to find the same inforamtion.
Instead of relying on the public records for inbound link counts, you should register your website in Google's Webmaster Tools control panel at: http://www.google.com/webmasters
On the public side of Google, my site shows 33 inbound links (http://www.google.com/search?q=link%3Athephantomwriters.com) and Yahoo Site Explorer credits me with 1,478 inbound links. But, inside of Google's Webmaster Tools, I have +10,000 inbound links according to Google's records. I am not going to divulge exactly how many inbound links I have (according to Google's Webmaster Tools), but even I was surprised by the strength of my link counts.
The fact is that Google will only show you a really small sampling of the inbound links for your website, and while Yahoo is more free with this information, they also fail to show anything more than just a small snippet of the number of links you will actually have for your website.
So, if you are truly interested in learning the value that you created with your article marketing campaign, you absolutely have to login to Google's Webmaster Tools to get to the truth of the matter.
But, building links is just one facet of a successful article marketing campaign. There is also the reputation you build for yourself when you teach your readers something of real value in your articles. There is the consistent traffic you can receive to your website when your article is published on a website that has a regular audience. And there is the surges of traffic you can receive to your website when your article is published in a large newsletter.
I have always tried to play straight with folks, so please take this advice as it is intended. If you are only going to do one article to see where article marketing can take you, spend your money on paid advertising instead. But, if you really believe that those of us who have written hundreds of articles do so, because this marketing method works, then make a serious commitment to seeing an article marketing campaign through to success.
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You can become a better writer, with the right training. If you are looking to improve your writing skills or learn how to better market your writing projects, visit Bill Platt's website to see how he can help you: http://PlattPublishing.com/ If you are looking to buy or sell writing services, check out Bill's Freelance Writer Marketplace at: http://FreelanceWritersReview.com/
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Top-Level Category: Business Online Articles
10 Most Recent Articles Written by Bill Platt
Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt |
Distributed: 2013-08-27 |
Word Count: 1669 |
Page Views: 8024
| Votes: 18 |
Rating: 2.50
In article marketing, there are many factors that will
affect your articles' ability to promote your website in
the most effective manner. In this article, we will briefly
discuss a couple those factors, before we dive into how to
create an effective Authors' Resource Box, also known as
the About The Author Information.
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Written by: Bill Platt |
Distributed: 2013-08-24 |
Word Count: 1149 |
Page Views: 8908
| Votes: 14 |
Rating: 1.86
Some people still believe that all they have to do is build
a website and customers will magically appear on their
site... Once they have built their websites, they wait
anxiously for the "Traffic Fairy" to come and sprinkle its
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Visit several marketing blogs or marketing forums, and you
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Distributed: 2013-07-31 |
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If you've been marketing products online for any length of
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The basic premise of article marketing is to present people
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The theory behind the Six Degrees of Separation is that all
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Rating: 1.85
No matter where you go online, you are bound to find someone
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When we want to find information that answers our questions
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Written by: Bill Platt |
Distributed: 2013-07-24 |
Word Count: 816 |
Page Views: 26030
| Votes: 34 |
Rating: 2.79
Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
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message in front of potential customers and to get links to your
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is wrong and will reduce one's success using this methodology.
All of Author's Articles on this site: Bill Platt Articles
Most Recent "Business Online" Articles
Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt |
Distributed: 2013-08-27 |
Word Count: 1669 |
Page Views: 8024
| Votes: 18 |
Rating: 2.50
In article marketing, there are many factors that will
affect your articles' ability to promote your website in
the most effective manner. In this article, we will briefly
discuss a couple those factors, before we dive into how to
create an effective Authors' Resource Box, also known as
the About The Author Information.
Website Traffic Generation: Winning the Love of the Traffic Fairy
Written by: Bill Platt |
Distributed: 2013-08-24 |
Word Count: 1149 |
Page Views: 8908
| Votes: 14 |
Rating: 1.86
Some people still believe that all they have to do is build
a website and customers will magically appear on their
site... Once they have built their websites, they wait
anxiously for the "Traffic Fairy" to come and sprinkle its
magic dust on their website too, so that they can make lots
of money like other success website owners.
What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt |
Distributed: 2013-08-21 |
Word Count: 439 |
Page Views: 9965
| Votes: 23 |
Rating: 2.74
I was in the Warrior Forum, and someone asked what kinds of
Backlinks are worth pursuing. This is my answer to that
query.
Understanding the Mechanics of Effective Article Marketing and Article Syndication
Written by: Bill Platt |
Distributed: 2013-08-01 |
Word Count: 1399 |
Page Views: 6549
| Votes: 10 |
Rating: 1.80
Visit several marketing blogs or marketing forums, and you
will find dozens of people proclaiming the death of article
marketing as an effective marketing tool. Before we start
agreeing with them, consider this...
Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt |
Distributed: 2013-07-31 |
Word Count: 1025 |
Page Views: 7811
| Votes: 13 |
Rating: 2.08
If you've been marketing products online for any length of
time, you've likely heard people talk about the power and
promise of article marketing for the promotion of your
online business. Unfortunately, many online marketers have
tried to utilize article marketing to benefit their online
business and failed. In this article, I document the top ten
reasons why people fail to find success with article
marketing... And how to fix your article marketing
campaigns...
Article Marketing Tip: Stop Trying To Sell From Within Your Articles
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 5996
| Votes: 10 |
Rating: 1.40
The basic premise of article marketing is to present people
information that will be important to them, then at the end
of the article, present information "about the author" and
offer to the reader a means to see how the author can help
the reader further. When done well, article marketing
continues to be one of the most effective methods of
promotion that one could employ online.
The Six Degrees of Internet Marketing
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 8420
| Votes: 14 |
Rating: 2.43
The theory behind the Six Degrees of Separation is that all
people on earth can be connected together in as little as
six steps. Now, I know what you might be thinking at this
juncture... That sounds fun and interesting, but what does
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question that I am going to answer for you in this
article...
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Distributed: 2013-07-29 |
Word Count: 1373 |
Page Views: 5912
| Votes: 11 |
Rating: 1.45
Most people using search engines on the Internet are looking
for answers to questions and solutions to problems. If you
can give people what the answers they want, you will be able
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Written by: Bill Platt |
Distributed: 2013-07-29 |
Word Count: 1191 |
Page Views: 5937
| Votes: 11 |
Rating: 1.55
Freelance writers fill a very important role in today's
business marketplace. They create the on-demand, customized
content that business owners everywhere need to push their
businesses forward. In this article, the author explains
what freelance writers should do to ensure that employers
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Distributed: 2013-07-25 |
Word Count: 677 |
Page Views: 5641
| Votes: 11 |
Rating: 2.00
Many people suggest that you should write articles on the
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| Votes: 17 |
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When visitors bookmark your site it is a sign that you have built
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Does your website show your customers lack of respect? Review the
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How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
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Is social bookmark traffic useless? Is it even worth cultivating
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of social bookmark/media traffic...
Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt |
Distributed: 2013-07-24 |
Word Count: 816 |
Page Views: 26030
| Votes: 34 |
Rating: 2.79
Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
online business. Article marketing is about getting your sales
message in front of potential customers and to get links to your
website. Many interpret this to mean that an article should
directly promote a website within the article, but that approach
is wrong and will reduce one's success using this methodology.
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| Votes: 22 |
Rating: 2.55
Marketing experts say that following up with clients is crucial
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People must encounter a marketing message multiple times before
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Distributed: 2006-08-02 |
Word Count: 1061 |
Page Views: 14064
| Votes: 16 |
Rating: 2.63
Google currently indexes over 8 billion web pages. However,
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Distributed: 2009-02-24 |
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Page Views: 11915
| Votes: 15 |
Rating: 0.93
Have you ever registered or attempted to register for an event
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faxing the form?
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Written by: Diana Barnum |
Distributed: 2006-06-15 |
Word Count: 648 |
Page Views: 11677
| Votes: 19 |
Rating: 2.11
The forming of common alliances, also referred to as a joint
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One of the most popular means of linking people up online of so
that they can work together on their projects is via forums,
where people of all levels of business and expertise post in
common threads.
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Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda |
Distributed: 2007-01-09 |
Word Count: 445 |
Page Views: 5468
| Votes: 21 |
Rating: 3.76
With the rapid expansion of the digital economy, the web site is
conceivably the most powerful marketing and sales tool you can employ.
Find out what a web site can do for you.
How To Use Your Race To Get Rich
Written by: Herbert Harris |
Distributed: 2009-07-07 |
Word Count: 1407 |
Page Views: 5864
| Votes: 48 |
Rating: 3.71
Amid recent news reports that there continues to be an ongoing
and substantial gap between the net worth of Whites and other
racial groups, it is easy to be distracted and overwhelmed by the
raw data. However, I am immediately reminded of a quote offered
by an economic expert from the past... "There are lies, damned
lies, and statistics!"
Why I'm A 'B-Level Marketer!'
Written by: Willie Crawford |
Distributed: 2007-07-16 |
Word Count: 917 |
Page Views: 6690
| Votes: 26 |
Rating: 3.58
At a recent Internet marketing seminar, I was sitting around the
hotel lobby with approximately 20 other seminar attendees and
speakers. The seminar's host was in attendance, and the
conversation covered a range of internet marketing topics with
extreme frankness. Our proximity to the hotel bar certainly
contributed to our 'conviviality.'
15 fixes for a failing website
Written by: Rick Sloboda |
Distributed: 2007-02-07 |
Word Count: 593 |
Page Views: 3443
| Votes: 25 |
Rating: 3.48
Employ these 15 tactics to improve your search engine rankings,
engage visitors and convert more sales.
The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch |
Distributed: 2008-04-15 |
Word Count: 981 |
Page Views: 5902
| Votes: 15 |
Rating: 3.47
Last week I was attending a conference and mentioned to someone I
help small business owners create information products. The other
person was very friendly until I said "information products."
Then the temperature in the room dropped about 10-degrees
How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema |
Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 5454
| Votes: 25 |
Rating: 3.44
Webmasters everywhere are constantly on the lookout for fresh and
interesting content for their website. Along with these content
qualities is the requirement that it be unique. Everyone wants
their website to stand out above the others in the search engine
results. So what is the trick for you to keep a steady supply of
this quality content coming your way?
How To Build A Profitable Twitter Profile
Written by: Harold Hemmings |
Distributed: 2009-08-06 |
Word Count: 1357 |
Page Views: 2604
| Votes: 8 |
Rating: 3.38
Online marketers everywhere are finally starting to tap into
the Twitter Marketplace. Marketers are getting involved in
Twitter at awesome rates, but all seem to have one
unanswered question: How do we actually monetize this
marketplace? It is my goal that by the time you have read
this article, you will have a clear idea of exactly how to
monetize your activities in Twitter.
Increasing Productivity In Your Online Business
Written by: Willie Crawford |
Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 7295
| Votes: 40 |
Rating: 3.35
Running an online "empire" of approximately 1600 websites and
blogs, selling a variety of products, services and ideas, I
have to be much more productive than the average person in a
"regular job."
Turn A One-Night-Stand With Google Into A Long-Term Relationship
Written by: Diane Metz |
Distributed: 2007-07-10 |
Word Count: 882 |
Page Views: 2606
| Votes: 6 |
Rating: 3.33
Want to win the favor of Google? Then you've got to build a
long-term relationship with her. Many new SEO strategies are
simply recycled old-tricks. And Google is a smart gal who can see
right through them. Position your website for the future by
understanding what Google really likes â€" and what she
really loathes.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 30347
| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
following checklist to find out.
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licensed under a
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You are not required to show the creative commons license notice when you reprint this work.
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Word Count: 1029
Total Views: 4876
Article Rating: 2.47 of 5
Votes Cast: 15
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