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Guaranteed Search Engine Rankings: Busting The Myth
Copyright (c) 2008-2023 Bill Platt
There are many companies on the Internet, who are promising that if you give them lots of money, they will guarantee you top rankings in the search engines. Buyer Beware!!!
Let Me Cut To The Chase
We all want to be on page one of Google's search engine results (SERPs). After all, the higher our websites rank in Google, the more money we will make. Every single one of us who have built commercial websites are looking to make money and perhaps even to get rich doing whatever it is we do at our websites.
But just because you and I both want to be on page one of Google's SERPs, does not mean you or I will be on page one of the results. Think about this objectively: no matter who we are or what we do, we are typically challenging thousands or millions of other web pages in our niche, for the keywords that we hope will make us rich.
Understanding Search Engine Results
There are actually two sets of listings in the search engines.
On the left, you will see the "organic listings", which by definition are free;
On the right hand side of the page in the search engine results, you will find the "Pay-Per-Click listings" (PPC). Placement in the PPC listings is an auction environment. The highest bidder on a keyword will be in the top spot in the PPC results. The second highest bid will hold the second spot, etc.
Comparing Organic and Pay-Per-Click Listings
Those who wish to rank in the organic search results will need to employ Search Engine Optimization (SEO) techniques to improve his or her rankings. There are literally hundreds of SEO companies, who specialize in helping its clients climb in the "organic" search result listings. But, SEO is a time-consuming process that requires the efforts of specialists, who have actual knowledge and skills in manipulating the search engine results. Here is what Google has to say about this practice and its accompanying industry.
Those who wish to employ paid search listings (PPC), which can frequently be much cheaper than getting to the top of the organic listings, will utilize one of the following services:
Google Adwords (http://adwords.google.com)
Yahoo Search Marketing (http://searchmarketing.yahoo.com)
7 Search (http://7search.com/advertise/)
ISEDN is a bit different than the other search advertising networks. First off, they do not charge a fee for each click. Instead, they charge a quarterly placement fee. Also, instead of representing one large search engine, their ads appear on 225+ smaller search engines. (http://www.isedn.org/)
Organic listings are best if you can get them, because they will deliver free traffic to your website, sometimes for years. On the other hand, given the cost of developing organic rankings, it often makes more sense to pay a little bit each month for PPC search traffic, rather than to pay thousands per month, sometimes for years, just to break into the top few pages of the organic search results.
Some Real-World Perspective
To get your website into page one of the organic search results, can be a daunting process. To put this into perspective, I ran some popular keywords through Google to see how many search results would be found. Here we go:
travel - 1,410,000,000 results
HDTV televisions - 2,310,000
hybrid cars - 15,700,000
homes for sale - 96,000,000
real estate agents - 72,100,000
divorce attorneys - 1,640,000
cancer treatments - 3,610,000
credit card applications - 7,520,000
credit report - 51,700,000
With 1.4 Billion (with a "B", not a "M") pages vying for page one results in Google for the word "travel", and 72 million pages struggling to be seen in Google for the search term "real estate agents", is it any wonder that the people in many industries are struggling to be seen online?
If your competitors are struggling to be at the top of the search results, so will you, unless you have extremely deep pockets. With that having been said, there are some industries where getting to page one will take an investment of millions, and then there still are No Guarantees that you will succeed in your endeavor.
There Is More Than One Way To Skin A Cat
At the end of each day, only ten websites will ever be on page one of the organic search results. But, pay-per-click lets anyone who has some money to spend, to break into page one of the search results.
Depending on your bank account and your business model, SEO or PPC may be the answer to getting people to visit your website and to buy what you are selling. Depending on your keywords, the ISEDN advertising opportunity may make more sense. I have used the ISEDN network (http://www.isedb.org), and I still do use them for some of my own advertising.
But when all is said and done, what matters is for you to get your advertising message in front of the people most likely to buy what you are selling.
My Advertising Model Of Choice
In my years online, I have always turned to article marketing to get my sales message in front of the people most likely to buy my products or services.
Case in point. You are reading an article that I have written, to speak to those people who are looking for ways to advertise their business online. And at the end of this article, you will see what is called a "resource box" or the "about the author information". The resource box, at the end of this article, is my advertisement for my business.
If you reach the end of this article and you read my resource box, then I will have succeeded in getting you (someone in my target audience) to read my advertisement. If you click the link in the resource box, then I will have succeeded in getting a potential client to visit my website. And finally, if you buy my products or services, then my website will have accomplished its purpose - to turn its visitors into buyers.
The interesting truth is - and few people will point this out to you - if you click the link below and visit my website, then you will have reached my website without actually passing through a search engine to get to it. That is the beauty of article marketing - you can use this advertising model to reach your target audience, regardless of how well or how badly you rank in the search engines.
In Conclusion
There is only one company who can guarantee you top rankings in Google, and that company is Google. Although Google could guarantee you top rankings in their search results, they won't do it; not for any amount of money.
So when you see some other company making pie-in-the-sky promises about how they can "guarantee your search engine rankings", get a solid grasp on your wallet and run... the other way... fast...
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You can become a better writer, with the right training. If you are looking to improve your writing skills or learn how to better market your writing projects, visit Bill Platt's website to see how he can help you: http://PlattPublishing.com/ If you are looking to buy or sell writing services, check out Bill's Freelance Writer Marketplace at: http://FreelanceWritersReview.com/
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Top-Level Category: Business Online Articles
10 Most Recent Articles Written by Bill Platt
Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt |
Distributed: 2013-08-27 |
Word Count: 1669 |
Page Views: 8024
| Votes: 18 |
Rating: 2.50
In article marketing, there are many factors that will
affect your articles' ability to promote your website in
the most effective manner. In this article, we will briefly
discuss a couple those factors, before we dive into how to
create an effective Authors' Resource Box, also known as
the About The Author Information.
Website Traffic Generation: Winning the Love of the Traffic Fairy
Written by: Bill Platt |
Distributed: 2013-08-24 |
Word Count: 1149 |
Page Views: 8908
| Votes: 14 |
Rating: 1.86
Some people still believe that all they have to do is build
a website and customers will magically appear on their
site... Once they have built their websites, they wait
anxiously for the "Traffic Fairy" to come and sprinkle its
magic dust on their website too, so that they can make lots
of money like other success website owners.
What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt |
Distributed: 2013-08-21 |
Word Count: 439 |
Page Views: 9965
| Votes: 23 |
Rating: 2.74
I was in the Warrior Forum, and someone asked what kinds of
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query.
Understanding the Mechanics of Effective Article Marketing and Article Syndication
Written by: Bill Platt |
Distributed: 2013-08-01 |
Word Count: 1399 |
Page Views: 6549
| Votes: 10 |
Rating: 1.80
Visit several marketing blogs or marketing forums, and you
will find dozens of people proclaiming the death of article
marketing as an effective marketing tool. Before we start
agreeing with them, consider this...
Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt |
Distributed: 2013-07-31 |
Word Count: 1025 |
Page Views: 7811
| Votes: 13 |
Rating: 2.08
If you've been marketing products online for any length of
time, you've likely heard people talk about the power and
promise of article marketing for the promotion of your
online business. Unfortunately, many online marketers have
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campaigns...
Article Marketing Tip: Stop Trying To Sell From Within Your Articles
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 5996
| Votes: 10 |
Rating: 1.40
The basic premise of article marketing is to present people
information that will be important to them, then at the end
of the article, present information "about the author" and
offer to the reader a means to see how the author can help
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continues to be one of the most effective methods of
promotion that one could employ online.
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Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 8420
| Votes: 14 |
Rating: 2.43
The theory behind the Six Degrees of Separation is that all
people on earth can be connected together in as little as
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How To Increase Your Rates and Earnings As a Freelance Writer
Written by: Bill Platt |
Distributed: 2013-07-29 |
Word Count: 1191 |
Page Views: 5937
| Votes: 11 |
Rating: 1.55
Freelance writers fill a very important role in today's
business marketplace. They create the on-demand, customized
content that business owners everywhere need to push their
businesses forward. In this article, the author explains
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The Death and Resurrection of Quality Content
Written by: Bill Platt |
Distributed: 2013-07-25 |
Word Count: 769 |
Page Views: 7578
| Votes: 13 |
Rating: 1.85
No matter where you go online, you are bound to find someone
complaining about the quality of content available online.
When we want to find information that answers our questions
for us, the last thing we want to do is to land on a MFA
(Made For Adsense) website with questionable content. And
yet, many of the people who complain about this state of
affairs also contribute to the problem...
Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt |
Distributed: 2013-07-24 |
Word Count: 816 |
Page Views: 26030
| Votes: 34 |
Rating: 2.79
Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
online business. Article marketing is about getting your sales
message in front of potential customers and to get links to your
website. Many interpret this to mean that an article should
directly promote a website within the article, but that approach
is wrong and will reduce one's success using this methodology.
All of Author's Articles on this site: Bill Platt Articles
Most Recent "Business Online" Articles
Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt |
Distributed: 2013-08-27 |
Word Count: 1669 |
Page Views: 8024
| Votes: 18 |
Rating: 2.50
In article marketing, there are many factors that will
affect your articles' ability to promote your website in
the most effective manner. In this article, we will briefly
discuss a couple those factors, before we dive into how to
create an effective Authors' Resource Box, also known as
the About The Author Information.
Website Traffic Generation: Winning the Love of the Traffic Fairy
Written by: Bill Platt |
Distributed: 2013-08-24 |
Word Count: 1149 |
Page Views: 8908
| Votes: 14 |
Rating: 1.86
Some people still believe that all they have to do is build
a website and customers will magically appear on their
site... Once they have built their websites, they wait
anxiously for the "Traffic Fairy" to come and sprinkle its
magic dust on their website too, so that they can make lots
of money like other success website owners.
What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt |
Distributed: 2013-08-21 |
Word Count: 439 |
Page Views: 9965
| Votes: 23 |
Rating: 2.74
I was in the Warrior Forum, and someone asked what kinds of
Backlinks are worth pursuing. This is my answer to that
query.
Understanding the Mechanics of Effective Article Marketing and Article Syndication
Written by: Bill Platt |
Distributed: 2013-08-01 |
Word Count: 1399 |
Page Views: 6549
| Votes: 10 |
Rating: 1.80
Visit several marketing blogs or marketing forums, and you
will find dozens of people proclaiming the death of article
marketing as an effective marketing tool. Before we start
agreeing with them, consider this...
Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt |
Distributed: 2013-07-31 |
Word Count: 1025 |
Page Views: 7811
| Votes: 13 |
Rating: 2.08
If you've been marketing products online for any length of
time, you've likely heard people talk about the power and
promise of article marketing for the promotion of your
online business. Unfortunately, many online marketers have
tried to utilize article marketing to benefit their online
business and failed. In this article, I document the top ten
reasons why people fail to find success with article
marketing... And how to fix your article marketing
campaigns...
Article Marketing Tip: Stop Trying To Sell From Within Your Articles
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 5996
| Votes: 10 |
Rating: 1.40
The basic premise of article marketing is to present people
information that will be important to them, then at the end
of the article, present information "about the author" and
offer to the reader a means to see how the author can help
the reader further. When done well, article marketing
continues to be one of the most effective methods of
promotion that one could employ online.
The Six Degrees of Internet Marketing
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 8420
| Votes: 14 |
Rating: 2.43
The theory behind the Six Degrees of Separation is that all
people on earth can be connected together in as little as
six steps. Now, I know what you might be thinking at this
juncture... That sounds fun and interesting, but what does
that have to do with Internet Marketing? That is a great
question that I am going to answer for you in this
article...
How To Win More Eyeballs for Your Offers and Websites
Written by: Bruce Lansing |
Distributed: 2013-07-29 |
Word Count: 1373 |
Page Views: 5912
| Votes: 11 |
Rating: 1.45
Most people using search engines on the Internet are looking
for answers to questions and solutions to problems. If you
can give people what the answers they want, you will be able
to position your business as one worth hiring today or
tomorrow.
How To Increase Your Rates and Earnings As a Freelance Writer
Written by: Bill Platt |
Distributed: 2013-07-29 |
Word Count: 1191 |
Page Views: 5937
| Votes: 11 |
Rating: 1.55
Freelance writers fill a very important role in today's
business marketplace. They create the on-demand, customized
content that business owners everywhere need to push their
businesses forward. In this article, the author explains
what freelance writers should do to ensure that employers
will pay them well for their services.
Promoting Your Business With Content:: Defining Your Writing Strategy
Written by: Bruce Lansing |
Distributed: 2013-07-25 |
Word Count: 677 |
Page Views: 5641
| Votes: 11 |
Rating: 2.00
Many people suggest that you should write articles on the
basis of the benefits that people will get from reading your
articles. I'd like to suggest that there is a better
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reading your articles.
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Attracting Readers to your Book
Written by: Alastair Hall |
Distributed: 2006-05-18 |
Word Count: 708 |
Page Views: 46568
| Votes: 17 |
Rating: 2.06
One of the common and obvious ways to market a self-published
book is having your own website. The harder part is how to
attract your target audience and then convert the sale.
How To Make Visitors Bookmark Your Site
Written by: Cheryl Miller |
Distributed: 2006-10-10 |
Word Count: 536 |
Page Views: 38865
| Votes: 21 |
Rating: 2.19
When visitors bookmark your site it is a sign that you have built
a great website and are pleasing them. Visitors think highly
enough of your site to want to return and possibly tell others
about it. You are not only increasing traffic from your existing
clientele you are encouraging new traffic by means of viral
marketing.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 30347
| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
following checklist to find out.
How I Got 70,000 Useless Visitors To My Site In One Day! (One Internet Marketer's Analysis of Social Bookmark Traffic)
Written by: Titus Hoskins |
Distributed: 2007-11-06 |
Word Count: 1545 |
Page Views: 28353
| Votes: 10 |
Rating: 1.70
Is social bookmark traffic useless? Is it even worth cultivating
for your site? Can it be used from an online marketing
perspective? Read to discover one Internet Marketer's analysis
of social bookmark/media traffic...
Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt |
Distributed: 2013-07-24 |
Word Count: 816 |
Page Views: 26030
| Votes: 34 |
Rating: 2.79
Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
online business. Article marketing is about getting your sales
message in front of potential customers and to get links to your
website. Many interpret this to mean that an article should
directly promote a website within the article, but that approach
is wrong and will reduce one's success using this methodology.
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Written by: Benny Tsabba |
Distributed: 2007-05-30 |
Word Count: 1511 |
Page Views: 19431
| Votes: 18 |
Rating: 2.11
New people are coming online everyday. And many of those people
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Written by: Kate Smalley |
Distributed: 2007-01-15 |
Word Count: 493 |
Page Views: 14367
| Votes: 22 |
Rating: 2.55
Marketing experts say that following up with clients is crucial
to successful selling because most prospects do not buy the first
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People must encounter a marketing message multiple times before
making a purchasing decision.
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Written by: Kim Roach |
Distributed: 2006-08-02 |
Word Count: 1061 |
Page Views: 14064
| Votes: 16 |
Rating: 2.63
Google currently indexes over 8 billion web pages. However,
before these pages were placed in the index, they were each
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reveal some of the most important Google spiders, their function,
and how they affect you as a web master. We'll start with the
well-known GoogleBot.
Ten Tips For User Friendly Online Registration Forms
Written by: Jim Romanik |
Distributed: 2009-02-24 |
Word Count: 775 |
Page Views: 11915
| Votes: 15 |
Rating: 0.93
Have you ever registered or attempted to register for an event
and spent half an hour trying to figure out what you needed to
do? Or have you used an online registration form that lost your
data or was so complicated that it seemed like more work than
faxing the form?
Successful Forum JVs and How To Get Them
Written by: Diana Barnum |
Distributed: 2006-06-15 |
Word Count: 648 |
Page Views: 11677
| Votes: 19 |
Rating: 2.11
The forming of common alliances, also referred to as a joint
venture (JV), happens nearly every day in the business world.
One of the most popular means of linking people up online of so
that they can work together on their projects is via forums,
where people of all levels of business and expertise post in
common threads.
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Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda |
Distributed: 2007-01-09 |
Word Count: 445 |
Page Views: 5468
| Votes: 21 |
Rating: 3.76
With the rapid expansion of the digital economy, the web site is
conceivably the most powerful marketing and sales tool you can employ.
Find out what a web site can do for you.
How To Use Your Race To Get Rich
Written by: Herbert Harris |
Distributed: 2009-07-07 |
Word Count: 1407 |
Page Views: 5864
| Votes: 48 |
Rating: 3.71
Amid recent news reports that there continues to be an ongoing
and substantial gap between the net worth of Whites and other
racial groups, it is easy to be distracted and overwhelmed by the
raw data. However, I am immediately reminded of a quote offered
by an economic expert from the past... "There are lies, damned
lies, and statistics!"
Why I'm A 'B-Level Marketer!'
Written by: Willie Crawford |
Distributed: 2007-07-16 |
Word Count: 917 |
Page Views: 6690
| Votes: 26 |
Rating: 3.58
At a recent Internet marketing seminar, I was sitting around the
hotel lobby with approximately 20 other seminar attendees and
speakers. The seminar's host was in attendance, and the
conversation covered a range of internet marketing topics with
extreme frankness. Our proximity to the hotel bar certainly
contributed to our 'conviviality.'
15 fixes for a failing website
Written by: Rick Sloboda |
Distributed: 2007-02-07 |
Word Count: 593 |
Page Views: 3443
| Votes: 25 |
Rating: 3.48
Employ these 15 tactics to improve your search engine rankings,
engage visitors and convert more sales.
The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch |
Distributed: 2008-04-15 |
Word Count: 981 |
Page Views: 5902
| Votes: 15 |
Rating: 3.47
Last week I was attending a conference and mentioned to someone I
help small business owners create information products. The other
person was very friendly until I said "information products."
Then the temperature in the room dropped about 10-degrees
How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema |
Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 5454
| Votes: 25 |
Rating: 3.44
Webmasters everywhere are constantly on the lookout for fresh and
interesting content for their website. Along with these content
qualities is the requirement that it be unique. Everyone wants
their website to stand out above the others in the search engine
results. So what is the trick for you to keep a steady supply of
this quality content coming your way?
How To Build A Profitable Twitter Profile
Written by: Harold Hemmings |
Distributed: 2009-08-06 |
Word Count: 1357 |
Page Views: 2604
| Votes: 8 |
Rating: 3.38
Online marketers everywhere are finally starting to tap into
the Twitter Marketplace. Marketers are getting involved in
Twitter at awesome rates, but all seem to have one
unanswered question: How do we actually monetize this
marketplace? It is my goal that by the time you have read
this article, you will have a clear idea of exactly how to
monetize your activities in Twitter.
Increasing Productivity In Your Online Business
Written by: Willie Crawford |
Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 7295
| Votes: 40 |
Rating: 3.35
Running an online "empire" of approximately 1600 websites and
blogs, selling a variety of products, services and ideas, I
have to be much more productive than the average person in a
"regular job."
Turn A One-Night-Stand With Google Into A Long-Term Relationship
Written by: Diane Metz |
Distributed: 2007-07-10 |
Word Count: 882 |
Page Views: 2606
| Votes: 6 |
Rating: 3.33
Want to win the favor of Google? Then you've got to build a
long-term relationship with her. Many new SEO strategies are
simply recycled old-tricks. And Google is a smart gal who can see
right through them. Position your website for the future by
understanding what Google really likes â€" and what she
really loathes.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 30347
| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
following checklist to find out.
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Total Views: 4475
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