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How-To Make Your Ezine Stand Out From The Masses
Copyright (c) 2007-2023 Bill Platt
This morning, I was contemplating the question of how many ezines (electronic magazines) were currently in circulation. So, I tried to do a bit of detective work.
Newsletter Access (http://www.newsletteraccess.com/) has nearly 10,000 ezines listed in their database.
PubList.com shows 150k in their database.
The ISSN (International Standard Serial Number) database has so far registered more than one million periodicals, many of those being in the electronic format. (http://www.issn.org/)
No matter which set of numbers you follow, there are a lot of ezines competing with your ezine for the same set of readers.
With so much competition in the marketplace for ezine subscribers, it is imperative for us to learn how to develop a loyal following among our own subscribers. In this article, I examine a three ezines that are excelling in the marketplace and building a large and loyal following of readers. I will also look at three reasons why these three e-zines are doing so well.
The Electronic Newsletters That We Will Review...
1. Travel by Vasrue Weekly E-Magazine (http://travel.vasrue.com/newsletter/index.html)
2. Your Membership (http://www.yourmembership.net/)
3. SiteProNews (http://www.sitepronews.com/)
Original And Exclusive Content
All three of these electronic newsletters utilize original content at one level or another.
Travel by Vasrue uses only exclusive, original, travel content in their E-Magazine.
The Your Membership newsletter, owned by AEO Publishing, Inc., provides a section of their newsletter for webmasters to submit websites for review, and then they print some of those reviews for their readers to consider. They also allow individuals to submit questions, and then they print the best answers submitted by their readers.
SiteProNews, owned by Jayde Online, Inc., utilizes a lot of first-run, original content written by members of their staff, including articles written by Jim Hedger and Mel Strocen. Some of this content can be seen in other publications later, but you will always see it in SiteProNews first.
Exclusive content allows your ezine to stand far above all of your competitors. While free reprint articles (like this one) are a good source of information, most of your competitors rely solely on other people to create the content for their newsletters.
For most readers, this is not a big deal, except when the particular article used may have been read in competing ezines previously.
Readers tend to favor ezines that utilize exclusive or first-run content in their issues.
A Winning Formula
Successful ezines always have a specific format and formula for their publications.
Travel by Vasrue focuses on giving their readers specific information that they can use to make good travel decisions. They also provide specific information regarding a choice of vacation options within the context of their currently discussed travel destination.
The Your Membership newsletter focuses on offering their readers an opportunity to ask questions and to have those questions answered by other readers who have the knowledge to share.
SiteProNews prefers to provide content that will point you to third-party resources that are related to the current topic.
Once an ezine has found their winning formula, that formula will become their trademark.
They Understand Their Readers
If you do not understand what your readers want from your newsletter, you will never be able to develop a profitable mailing list.
Travel by Vasrue doesn't leave it to chance. They ask their readers what destinations they would be interested to find specific information. Then they deliver exactly what their readers have asked to receive.
The Your Membership newsletter is offered on a dozen or so websites that cater specifically to the needs of webmasters who are looking to develop a commercially viable website. While the source of the subscription pretty much defines what their readers want to see in the newsletter, the fact that they rely on the Q&A process to fill their issues helps them to select articles that would be of real interest to their readers.
SiteProNews is offered to the people who use Jayde Online's many free webmaster tools. Their newsletter caters to the needs of those commercial webmasters who are already utilizing their free tools.
In Conclusion...
Successful ezines are those that are willing to cater to the specific needs of their readers, and then they deliver their information in a consistent format. Successful ezines are also those that are willing to invest the extra time, effort and money into creating one-of-a-kind, original content for their readers to voraciously consume.
While those reprint articles are often very informative, I am sure that you hate it when you see the same article appear in a number of the ezines that you read. A once-in-a-while repeat article is all well and good, but if one ezine is consistently following in the footsteps of another ezine you read, then why would you want to keep reading the second?
The Your Membership newsletter has shown us that utilizing mostly reprint articles can prove successful, when you are willing to mix some other kinds of exclusive content with the free reprint articles. SiteProNews has shown us that you can be successful when you are willing to mix original, first-run articles with reprint articles.
By following the lead of those who have been successful before you, you might just find that you can build your mailing list to be a very profitable aspect of your overall enterprise. It is my hope that this free reprint article has given you some food for thought as to how to follow in the steps of those before you.
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You can become a better writer, with the right training. If you are looking to improve your writing skills or learn how to better market your writing projects, visit Bill Platt's website to see how he can help you: http://PlattPublishing.com/ If you are looking to buy or sell writing services, check out Bill's Freelance Writer Marketplace at: http://FreelanceWritersReview.com/
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Top-Level Category: Business Online Articles
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Written by: Bill Platt |
Distributed: 2013-08-27 |
Word Count: 1669 |
Page Views: 8024
| Votes: 18 |
Rating: 2.50
In article marketing, there are many factors that will
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Some people still believe that all they have to do is build
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If you've been marketing products online for any length of
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Written by: Bill Platt |
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Freelance writers fill a very important role in today's
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No matter where you go online, you are bound to find someone
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Written by: Bill Platt |
Distributed: 2013-07-24 |
Word Count: 816 |
Page Views: 26030
| Votes: 34 |
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Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
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All of Author's Articles on this site: Bill Platt Articles
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Written by: Bill Platt |
Distributed: 2013-08-27 |
Word Count: 1669 |
Page Views: 8024
| Votes: 18 |
Rating: 2.50
In article marketing, there are many factors that will
affect your articles' ability to promote your website in
the most effective manner. In this article, we will briefly
discuss a couple those factors, before we dive into how to
create an effective Authors' Resource Box, also known as
the About The Author Information.
Website Traffic Generation: Winning the Love of the Traffic Fairy
Written by: Bill Platt |
Distributed: 2013-08-24 |
Word Count: 1149 |
Page Views: 8908
| Votes: 14 |
Rating: 1.86
Some people still believe that all they have to do is build
a website and customers will magically appear on their
site... Once they have built their websites, they wait
anxiously for the "Traffic Fairy" to come and sprinkle its
magic dust on their website too, so that they can make lots
of money like other success website owners.
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Written by: Bill Platt |
Distributed: 2013-08-21 |
Word Count: 439 |
Page Views: 9965
| Votes: 23 |
Rating: 2.74
I was in the Warrior Forum, and someone asked what kinds of
Backlinks are worth pursuing. This is my answer to that
query.
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Written by: Bill Platt |
Distributed: 2013-08-01 |
Word Count: 1399 |
Page Views: 6549
| Votes: 10 |
Rating: 1.80
Visit several marketing blogs or marketing forums, and you
will find dozens of people proclaiming the death of article
marketing as an effective marketing tool. Before we start
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Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt |
Distributed: 2013-07-31 |
Word Count: 1025 |
Page Views: 7811
| Votes: 13 |
Rating: 2.08
If you've been marketing products online for any length of
time, you've likely heard people talk about the power and
promise of article marketing for the promotion of your
online business. Unfortunately, many online marketers have
tried to utilize article marketing to benefit their online
business and failed. In this article, I document the top ten
reasons why people fail to find success with article
marketing... And how to fix your article marketing
campaigns...
Article Marketing Tip: Stop Trying To Sell From Within Your Articles
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 5996
| Votes: 10 |
Rating: 1.40
The basic premise of article marketing is to present people
information that will be important to them, then at the end
of the article, present information "about the author" and
offer to the reader a means to see how the author can help
the reader further. When done well, article marketing
continues to be one of the most effective methods of
promotion that one could employ online.
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Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 8420
| Votes: 14 |
Rating: 2.43
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people on earth can be connected together in as little as
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| Votes: 11 |
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Written by: Bill Platt |
Distributed: 2013-07-29 |
Word Count: 1191 |
Page Views: 5937
| Votes: 11 |
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Written by: Titus Hoskins |
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Word Count: 1545 |
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Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt |
Distributed: 2013-07-24 |
Word Count: 816 |
Page Views: 26030
| Votes: 34 |
Rating: 2.79
Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
online business. Article marketing is about getting your sales
message in front of potential customers and to get links to your
website. Many interpret this to mean that an article should
directly promote a website within the article, but that approach
is wrong and will reduce one's success using this methodology.
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Word Count: 1511 |
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| Votes: 18 |
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Written by: Kate Smalley |
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| Votes: 22 |
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Written by: Kim Roach |
Distributed: 2006-08-02 |
Word Count: 1061 |
Page Views: 14064
| Votes: 16 |
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| Votes: 15 |
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faxing the form?
Successful Forum JVs and How To Get Them
Written by: Diana Barnum |
Distributed: 2006-06-15 |
Word Count: 648 |
Page Views: 11677
| Votes: 19 |
Rating: 2.11
The forming of common alliances, also referred to as a joint
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One of the most popular means of linking people up online of so
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where people of all levels of business and expertise post in
common threads.
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Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Written by: Rick Sloboda |
Distributed: 2007-01-09 |
Word Count: 445 |
Page Views: 5468
| Votes: 21 |
Rating: 3.76
With the rapid expansion of the digital economy, the web site is
conceivably the most powerful marketing and sales tool you can employ.
Find out what a web site can do for you.
How To Use Your Race To Get Rich
Written by: Herbert Harris |
Distributed: 2009-07-07 |
Word Count: 1407 |
Page Views: 5864
| Votes: 48 |
Rating: 3.71
Amid recent news reports that there continues to be an ongoing
and substantial gap between the net worth of Whites and other
racial groups, it is easy to be distracted and overwhelmed by the
raw data. However, I am immediately reminded of a quote offered
by an economic expert from the past... "There are lies, damned
lies, and statistics!"
Why I'm A 'B-Level Marketer!'
Written by: Willie Crawford |
Distributed: 2007-07-16 |
Word Count: 917 |
Page Views: 6690
| Votes: 26 |
Rating: 3.58
At a recent Internet marketing seminar, I was sitting around the
hotel lobby with approximately 20 other seminar attendees and
speakers. The seminar's host was in attendance, and the
conversation covered a range of internet marketing topics with
extreme frankness. Our proximity to the hotel bar certainly
contributed to our 'conviviality.'
15 fixes for a failing website
Written by: Rick Sloboda |
Distributed: 2007-02-07 |
Word Count: 593 |
Page Views: 3443
| Votes: 25 |
Rating: 3.48
Employ these 15 tactics to improve your search engine rankings,
engage visitors and convert more sales.
The Most Important Ingredient for Info Product Success (is You)
Written by: Judy Murdoch |
Distributed: 2008-04-15 |
Word Count: 981 |
Page Views: 5902
| Votes: 15 |
Rating: 3.47
Last week I was attending a conference and mentioned to someone I
help small business owners create information products. The other
person was very friendly until I said "information products."
Then the temperature in the room dropped about 10-degrees
How to Keep Your Article Content Fresh and Interesting
Written by: Craig Ritsema |
Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 5454
| Votes: 25 |
Rating: 3.44
Webmasters everywhere are constantly on the lookout for fresh and
interesting content for their website. Along with these content
qualities is the requirement that it be unique. Everyone wants
their website to stand out above the others in the search engine
results. So what is the trick for you to keep a steady supply of
this quality content coming your way?
How To Build A Profitable Twitter Profile
Written by: Harold Hemmings |
Distributed: 2009-08-06 |
Word Count: 1357 |
Page Views: 2604
| Votes: 8 |
Rating: 3.38
Online marketers everywhere are finally starting to tap into
the Twitter Marketplace. Marketers are getting involved in
Twitter at awesome rates, but all seem to have one
unanswered question: How do we actually monetize this
marketplace? It is my goal that by the time you have read
this article, you will have a clear idea of exactly how to
monetize your activities in Twitter.
Increasing Productivity In Your Online Business
Written by: Willie Crawford |
Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 7295
| Votes: 40 |
Rating: 3.35
Running an online "empire" of approximately 1600 websites and
blogs, selling a variety of products, services and ideas, I
have to be much more productive than the average person in a
"regular job."
Turn A One-Night-Stand With Google Into A Long-Term Relationship
Written by: Diane Metz |
Distributed: 2007-07-10 |
Word Count: 882 |
Page Views: 2606
| Votes: 6 |
Rating: 3.33
Want to win the favor of Google? Then you've got to build a
long-term relationship with her. Many new SEO strategies are
simply recycled old-tricks. And Google is a smart gal who can see
right through them. Position your website for the future by
understanding what Google really likes â€" and what she
really loathes.
Treat Online 'Guests' With Respect
Written by: Rick Sloboda |
Distributed: 2007-07-27 |
Word Count: 472 |
Page Views: 30347
| Votes: 33 |
Rating: 3.33
Does your website show your customers lack of respect? Review the
following checklist to find out.
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Article Reprint Rights
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licensed under a
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You are not required to show the creative commons license notice when you reprint this work.
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Word Count: 903
Total Views: 4321
Article Rating: 2.27 of 5
Votes Cast: 22
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