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How To Improve Your Ads Conversion RateCopyright © 2006-2008 Cathy QazalbashYour advertising campaign is the lifeblood of your business but if your ads are bringing low conversion rates you need to analyze the factors that could be causing this. It is useless running an ad campaign, which has ads that are not pulling. Your ads are in effect your salespeople and we all know that without good salespeople businesses cannot succeed. What are the factors that can cause low conversion rates? Here are a few points: 1.The actual ad copy 2.Where you place your ads 3.Type of ads 4.Old and repetitive ads The actual ad copy: if you have weak and ineffective ad copy you are setting yourself up for failure. You cannot expect good results from an ad that does not have the convincing power it should. If your ad does not either sell or create curiosity (pre sell) to your readers it is useless for your campaign. It is like having a salesman who cannot speak to your prospective clients and customers. Where you place your ads: Placing of ads is very important. Putting an advertisement in an ineffective ezine, on a website etc is a wasted ad. This can cost you large amounts of money and time. To say nothing of the sales that are lost. Type of ads: We all know that not all ads are created equal there are different types that will have more exposure than others. The 4 forms of paid online ads are: 1.Classified: these are small ads that are generally placed towards the bottom of an ezine. They can also be placed in a group on a website. These are the cheapest ads and generally get the least exposure 2.Top Sponsor: These should be placed at the top of an ezine before the featured article, and will get good exposure 3.Middle Sponsor: some ezines run these ads and they will be placed usually after the featured article. They will get slightly less exposure than the Top Sponsor ads. 4.Solo Ads: These ads are sent out on their own to the entire database. These have the highest exposure of all. Old and repetitive ads: Readers do need to see ads several times before buying but too many times and your sales will be lost. Many affiliate programs and network-marketing opportunities provide ads to their affiliates and members. However they neglect to put new ones there, this results in many people using these ads, over and over again. This continuous and repetitive use will result in readers getting bored and the ad becoming ineffective. How to detect and pinpoint your ads weaknesses: Tracking your ads: Tracking ads will show you how many click throughs you are getting and you can calculate the sales conversion from these statistics. You can see from the results where and which ads are pulling the best. You can use a program like Adminder http://www.adminder.com/go.cgi?id=cathyayb to track and record your ads. Testing your ads: Testing your ads is critical to their success. Split testing is one of the best ways. You will use 2 different ads for the same product and place them in the same ezine or publication, then track them and see how they pull. Classified ads are usually used for this purpose. You can use split testing for several areas of your advertising campaign like websites and landing pages but publications are the most common. How to resolve the problems and increase conversion: The 3 vital components of an ad: 1.Headline: must be an attention grabbing, eye catching headline to make sure it stands out and is read by the reader. 2.Benefits: should be compelling and be able to sell or create curiosity. 3.Call for action: this should be strong and positive. Your ad conversions can be greatly improved by following these simple steps. When you have strong pulling ads and advertise them at responsive places you will increase your conversion rates and boost your business. Always remember the 3 golden steps. Track, test, and record your results. By doing this you will make more sales and improve your profits 110%. About The Author:
*** Digital Reprint Rights *** *** Author Notification *** We ask that you notify the author of publication of his or her work. Cathy Qazalbash can be reached at: cathy@a1-newsletters.com *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: cathy@a1-newsletters.com
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