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The Volkswagen Rabbit Springs Back Into Action After 22 YearsCopyright © 2006-2008 Vasrue.com, All Rights ReservedWritten by: Adam Rooney "Volkswagen customers want a relationship with their cars. Names like The Thing, Beetle, Fox, and Rabbit support this," states Kerri Martin, Volkswagen's Director of Brand Innovation, in a press release distributed in April, 2006. The company took enthusiasts at a New York auto show by surprise when it announced the re-branding and re-labeling of its fifth generation Golf model, just in time for Spring. This move was a definite response to a long-time slump in U.S. Volkswagen sales, with 2005 marking a 12.5 percent drop while other auto imports gained tremendous ground. It's Rabbit sales have consistently reached targets, hitting 1.3 million between 1974 and 1985, when the company changed its nameplate to Golf. Previous reintroductions have treated the company well, with their 1998 Beetle rebirth pushing model sales above 80,000 in just two years. Though sales returned to stable levels since, the company announced its convertible version in 2002, forging yet another sales spike. Volkswagen began manufacturing the Rabbit with the new Golf II nameplate in 1985, followed by two successors, Golf III and Golf IV. Today's fifth generation Rabbit is available in the U.S. and Canadian markets only. The Rabbit sells in two- or four-door versions, with the two-door starting at $14,990. Standard features include active front head restraints, ABS braking system, traction control, front-side airbags, air conditioning, anti-theft alarm and remote locking. The car also comes with 24-hour roadside assistance for four years and new vehicle warranties with unlimited mileage. The 2006 Rabbit also offers reduced interior noise, improved body strength, driving dynamics and crash protection. A powerful new engine generates 150 horsepower with a larger displacement of 2.5 liters and five cylinders. This model is equipped with a standard electro-mechanical steering system. Cosmetically, new laser-welding production processes ensure exceptional fit and finish. The body offers increased legroom, added interior space and a larger rear-hatch opening. Martin does not view the Rabbit return as an attempt to recreate the original Rabbit, but instead offer enhanced performance, clever design, efficiency, agility and nimbleness, as the name implies. About The Author:
*** Digital Reprint Rights *** *** Author Notification *** We ask that you notify the author of publication of his or her work. Adam Rooney can be reached at: articles@vasrue.com *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: articles@vasrue.com
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