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 http://thephantomwriters.com/free_content/db/s/label-bottled-water.shtml 5 Items to Check When Buying Private Label Bottled Water Copyright © 2008 Jon M. Stout As the popularity of private label bottled water grows as a cost effective way to promote corporate brands and advertise, it becomes more and more important to purchase from a reliable supplier. Promoting a brand must be done with care and the right bottled water supplier will be an asset but the wrong choice can have disastrous brand consequences. The question then becomes what to look for in choosing a quality supplier of private label bottled water. Inexperience or a reputation for low quality bottled water can damage a brand significantly. The development and distribution of a private label bottled water offering is an involved process that requires integrated design, production and distribution and care must be taken to produce a quality product. An inexperienced supplier or one who cuts corners to make a profit on a low price deal will do more harm than good. Deal with a supplier who has many years experience in the private label bottled water business and has a reputation for integrity and quality performance. Quality of design is another critical element in the bottled custom label water business. In order to do the job right a graphic designer is required in order to produce a label that is accurate and represents a vivid complement to the client’s brand. Amateurish designs are obvious and make a negative statement about the brand. Many low quality private label bottled water suppliers often design the label themselves without the use of proper design principles and the final product clearly shows up as a low quality, amateurish product. Production of a private label bottled water product requires quality across the board and the water must taste good - otherwise customers will not use or recommend the product. Low quality suppliers often buy their water on the spot market based on lowest price and water quality suffers. Often tap water or spring water with objectionable taste is used because it is cheap but this reflects poorly on the brand and image effort. If the price seems too good to be true it probably is and the client’s brand will suffer. Private label bottled water is a consumer product and an attractive bottle with a high quality laminated label will catch the eye of customers and help create word of mouth advertising. When dealing with consumers, it is the details that count so choose a supplier who has a standardized, attractive bottle. Dealing with a supplier that buys bottles on the spot market to reduce costs will provide a product that uses low quality bottles with constantly changing bottle designs and will have a negative effect on the brand message of the private label bottled water. Some suppliers offer attractive prices for large quantity of palletized water but storage become a tremendous problem. Water is heavy and bulky and storage is at best cumbersome and expensive. Many low quality bottled water suppliers will take the order and then let you, the customer worry about logistics and storage. Some suppliers, however, offer the pricing of a bulk purchase with a contract that allows shipments according to the individuals needs of the customer. These types of contracts eliminate the need for customer storage and create significant value in terms of convenience and cost effectiveness. When shopping for a private label bottled water supplier, look for quality and convenience rather than just price allow. Your brand will benefit. About The Author:
*** Digital Reprint Rights *** *** Author Notification *** We ask that you notify the author of publication of his or her work. Jon M. Stout can be reached at: jon.stout@elementh2o.com *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: jon.stout@elementh2o.com
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