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Online Ordering? C'mon, This Is A Pizza Shop.Copyright © 2007-2008 Rudy VenerIs that your first reaction when someone asks if your pizza shop has online ordering? If you are a typical small, family owned pizza shop owner it probably is. The internet is still fairly new. Many small restaurants do not even have a website, let alone online ordering. Maybe you have simply not considered the possibility, or maybe you have, but do not understand the internet and how it can help your business. Debbie and Joe had the same attitude when they started their own pizza shop. They own a small shop in the suburbs which they purchased from the previous owner. The shop had not been managed well. The business was in trouble, but Debbie and Joe were sure they could turn it around and make it a success. They both had years of experience in the restaurant industry, and knew what needed to be done. When their accountant suggested they get a website, Debbie's reaction was immediate and skeptical. "C'mon! This is a pizza shop." But then Debbie began to think. She used the internet herself. She exchanged email and even shopped online now and then. Maybe it was not such a bad idea. It wouldn't hurt to try it. So she and Joe decided to get a website. They hired a web design firm and in short order their website was up on the internet. Soon Debbie began collecting customer email addresses from their website. Within three months, Debbie had ten pages of email addresses and realized just how many of her customers used the internet. Soon Debbie was getting feedback from her customers by email. They wanted to know about coupons, they wanted to know about specials, they wanted to know about everything. One day she told Giovanni they had 5 customers asking for online ordering. "It'll never work!" was Joe's immediate reaction. Debbie wasn't so sure. If 5 customers were asking for online ordering, how many wanted it but hadn't bothered to ask? Debbie began to do her research and soon found an online ordering service on the internet. The service looked good, their price was right, and if it was a total flop she could cancel at any time. The only thing they would need was a fax machine in their shop and they already had that. What did she have to lose? Debbie subscribed to the online ordering service, and before it was even launched, customers began to register to be ready when it started. In a couple of weeks, their online ordering system was up and running. Two months later Debbie and Joe had increased their revenues by $450 per week from online ordering. A year later they had over 200 registered online customers, and online ordering had become a fixture at their pizza shop. Debbie and Joe discovered other unexpected benefits from their online ordering system. When the action was fast and frantic on a weekend, it was a big relief that the online orders just rolled off their fax machine without needing someone on the phone. The customers were happy to be in control of their orders, and Debbie was even happier to put them there. The switch from skepticism to unhesitating acceptance took only the willingness to try something new and to see if it worked. Why were Debbie and Joe's initial reactions so negative? Because like many small restaurant owners before them, they were used to doing business in a traditional way. Unlike larger corporations, small restaurants are usually the last to see a trend and take advantage of new ways of doing business. The internet is fast becoming a major means of communication for many people. Just like your telephone number is your address on the phone network, your website is your address on the internet. It is a good idea to let your customers reach you easily and conveniently no matter whether they use the phone or a computer. whether or not you use the internet, you can be sure your customers do. When you give them a way to place their takeout and delivery orders over the internet, you make it much easier and more convenient for them to order from you instead of from your competitors. The big chaIns have already seen this trend. Dominos, Papa John, Pizza Hut and many others have web sites with online ordering available today. Now it is your turn, the smaller, family owned restaurants, to take advantage of the same opportunity and stay competitive in the internet age. About The Author:
*** Digital Reprint Rights *** *** Author Notification *** We ask that you notify the author of publication of his or her work. Rudy Vener can be reached at: tpw.articles@pizzagalaxy.com *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: tpw.articles@pizzagalaxy.com
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