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How to Build Spam-Free Email Campaigns
Copyright (c) 2002-2023 Bill Platt
In the current Internet market, many people are confused as to how they can use email to build their online businesses, while consumers are fighting off the evils of spam email. As a result, we are tackling this most important issue today.
The ideal way to use email to develop your business is by creating a double opt-in list on either YahooGroups, Topica.com, SmartGroups.com or FreeLists.org.
I have dozens of these lists in existence myself. Basically each opt-in list provides a specific talking point or advertising point that people are interested in. (Examples: I have a dozen lists for free-reprint articles, 2 lists for ezine ad swaps, 2 small lists talking about online business, one for computer help. I also have a couple for advertising ezines to the public. I have tried safe-lists but the hosting companies keep deleting those.)
Additionally, I have at times past had up to 5 ezines, but right now only one. Each of the five ezines were on various topics --- including computer software, online marketing and general entertainment --- and all were double opt-in.
Each of the hosting companies allow you to place an ad in each mailing delivered to your group. With YahooGroups, you can only place one ad at the bottom of the email. With Topica, you can place your ads top and bottom. I cannot tell you much about FreeLists.org since I just learned about them this past weekend.
The trick to any opt-in list is providing something based on a niche interest. Provided your list delivers something of value to the subscribers, the people will sign up to receive them.
With the ezine, you would try to provide some type of valuable information of interest to your target market. By consistently providing valuable information to your readers, you will be building the relationships with people who will likely buy from you in the future.
Let me say one thing here. Do not let an ezine distract you from your real purpose. Any ezine you develop is a tool to help you grow your business. Don't fall into the common trap of starting an ezine to promote your business and then thinking later that your ezine is your business.
There are in fact several large mailing companies out there with clean, double opt-in mailing lists for ads, but I must emphasize care when selecting one of these companies. If the mailing company cannot promise that their list is double opt-in, leave them be. Be sure to also get references and check those references. There are a lot of scammers out there sending spam to millions of harvested addresses and then trying to convince you that their mailings are safe. Buyer beware.
Double opt-in means that I as a subscriber request the mailing then I receive a verification email from the mailing list telling me that I must follow certain steps to verify my intentions to subscribe. Double opt-in is literally a method of getting someone to agree twice to receive future email.
Single opt-in lists can be and are often abused by their owners or the public-at-large. So avoid single opt-in lists at all costs. Even the appearance of Unsolicited Commercial Email (UCE/Spam) can be deadly for your business.
Ezine advertising is a great method of building business, but this too is very risky depending on your type of business. Knowing where to place your ads is always the greatest challenge. Some ezines are great and some are dogs. Some are expensive and some are inexpensive. Determining the strength of your ad copy is tantamount to your success before spending a single dime on advertising in ezines.
There are ezines offering free ads, but they are not worth much to your advertising bottom line. Most of these ezines don't have a solid buyers base to them at all. Rather, they are mostly comprised of sellers who were searching for the freebie advertisements. Just the same, you can use these to test your ads before taking your money to the paid ezines. This is just one of hundreds of ways to test your ads before purchasing expensive ad space.
Other ways to test your ads is to place them in classified ad websites, in safe-lists, in general advertising or niche mailing lists. You could run them in low-cost ezines. You can also set them up as independent doorway pages which are submitted to search engines.
There are also FFA pages that can be used for testing, but I generally recommend against FFA pages because the return is so very, vary low by the nature of how FFA pages are operated and used. In my mind, FFA pages simply are not worth the time or money that you invest in them.
Sites like http://SubmitAds.net permit you to place your ads in their directory and then send your message to people who will place their advertisements through your replicated SubmitAds website. If you were adventurous, SubmitAds actually sports a nice pay program to enable you to send email to everyone in their network at the intervals you decide. You may even earn a few additional dollars by participating in their program.
No matter what approach you take to place and test your advertising and ad copy, you should be running some type of tracking to determine the effectiveness of your advertising in circulation. Without some method of tracking being employed, your test results are based only upon guess work. In the real world of business, guess work just does not cut it. You need to know precisely what is working for you and what is not working for you.
There is no better way to determine what works and what does not than to employ some type of ad tracking software. There are a few companies employing such services, each with their own advantages and disadvantages, and each with very different pricing structures.
Shop around and see which ad tracking software is best for you and then use it to make a realistic determination as to what is working and what is not. Test your ads and your advertising mediums and track the results produced by each. And when the day is done, move forward with what has proven successful and then discard the rest.
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You can become a better writer, with the right training. If you are looking to improve your writing skills or learn how to better market your writing projects, visit Bill Platt's website to see how he can help you: http://PlattPublishing.com/ If you are looking to buy or sell writing services, check out Bill's Freelance Writer Marketplace at: http://FreelanceWritersReview.com/
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Top-Level Category: Articles
10 Most Recent Articles Written by Bill Platt
Four Tips For Creating An Effective Authors' Resource Box
Written by: Bill Platt |
Distributed: 2013-08-27 |
Word Count: 1669 |
Page Views: 8024
| Votes: 18 |
Rating: 2.50
In article marketing, there are many factors that will
affect your articles' ability to promote your website in
the most effective manner. In this article, we will briefly
discuss a couple those factors, before we dive into how to
create an effective Authors' Resource Box, also known as
the About The Author Information.
Website Traffic Generation: Winning the Love of the Traffic Fairy
Written by: Bill Platt |
Distributed: 2013-08-24 |
Word Count: 1149 |
Page Views: 8908
| Votes: 14 |
Rating: 1.86
Some people still believe that all they have to do is build
a website and customers will magically appear on their
site... Once they have built their websites, they wait
anxiously for the "Traffic Fairy" to come and sprinkle its
magic dust on their website too, so that they can make lots
of money like other success website owners.
What Kind Of Backlinks Are Best At Helping Your Website In Google?
Written by: Bill Platt |
Distributed: 2013-08-21 |
Word Count: 439 |
Page Views: 9965
| Votes: 23 |
Rating: 2.74
I was in the Warrior Forum, and someone asked what kinds of
Backlinks are worth pursuing. This is my answer to that
query.
Understanding the Mechanics of Effective Article Marketing and Article Syndication
Written by: Bill Platt |
Distributed: 2013-08-01 |
Word Count: 1399 |
Page Views: 6549
| Votes: 10 |
Rating: 1.80
Visit several marketing blogs or marketing forums, and you
will find dozens of people proclaiming the death of article
marketing as an effective marketing tool. Before we start
agreeing with them, consider this...
Top 10 Reasons Why Online Marketers Fail With Article Marketing
Written by: Bill Platt |
Distributed: 2013-07-31 |
Word Count: 1025 |
Page Views: 7811
| Votes: 13 |
Rating: 2.08
If you've been marketing products online for any length of
time, you've likely heard people talk about the power and
promise of article marketing for the promotion of your
online business. Unfortunately, many online marketers have
tried to utilize article marketing to benefit their online
business and failed. In this article, I document the top ten
reasons why people fail to find success with article
marketing... And how to fix your article marketing
campaigns...
Article Marketing Tip: Stop Trying To Sell From Within Your Articles
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 5996
| Votes: 10 |
Rating: 1.40
The basic premise of article marketing is to present people
information that will be important to them, then at the end
of the article, present information "about the author" and
offer to the reader a means to see how the author can help
the reader further. When done well, article marketing
continues to be one of the most effective methods of
promotion that one could employ online.
The Six Degrees of Internet Marketing
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 8420
| Votes: 14 |
Rating: 2.43
The theory behind the Six Degrees of Separation is that all
people on earth can be connected together in as little as
six steps. Now, I know what you might be thinking at this
juncture... That sounds fun and interesting, but what does
that have to do with Internet Marketing? That is a great
question that I am going to answer for you in this
article...
How To Increase Your Rates and Earnings As a Freelance Writer
Written by: Bill Platt |
Distributed: 2013-07-29 |
Word Count: 1191 |
Page Views: 5937
| Votes: 11 |
Rating: 1.55
Freelance writers fill a very important role in today's
business marketplace. They create the on-demand, customized
content that business owners everywhere need to push their
businesses forward. In this article, the author explains
what freelance writers should do to ensure that employers
will pay them well for their services.
The Death and Resurrection of Quality Content
Written by: Bill Platt |
Distributed: 2013-07-25 |
Word Count: 769 |
Page Views: 7578
| Votes: 13 |
Rating: 1.85
No matter where you go online, you are bound to find someone
complaining about the quality of content available online.
When we want to find information that answers our questions
for us, the last thing we want to do is to land on a MFA
(Made For Adsense) website with questionable content. And
yet, many of the people who complain about this state of
affairs also contribute to the problem...
Successful Article Marketers Help Readers Solve Problems
Written by: Bill Platt |
Distributed: 2013-07-24 |
Word Count: 816 |
Page Views: 26030
| Votes: 34 |
Rating: 2.79
Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
online business. Article marketing is about getting your sales
message in front of potential customers and to get links to your
website. Many interpret this to mean that an article should
directly promote a website within the article, but that approach
is wrong and will reduce one's success using this methodology.
All of Author's Articles on this site: Bill Platt Articles
Most Recent "" Articles
Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell |
Distributed: 2010-01-20 |
Word Count: 595 |
Page Views: 4757
| Votes: 8 |
Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a
leading institution of higher education. Ann Arbor is a wonderful
place to visit. The University is co-mingled with the city and
greatly expands the cultural places and events available in the
area.
Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5926
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
Washington listening to a sermon expounding on the virtues of
motherhood. But, as she sat there, she thought about how special
her own father was since it was he who raised her after the death
of her mother.
Finding the Adventure in Travel Again
Written by: Helen Bergstein |
Distributed: 2006-05-11 |
Word Count: 718 |
Page Views: 4395
| Votes: 14 |
Rating: 2.64
If you want to experience adventure at every level of your next
trip, you need to go beyond the usual resorts and places to stay.
If you're like most travelers, personal safety remains a priority,
especially in today's world. A growing number of savvy travelers
have found the perfect balance between adventure and comfort.
7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5304
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5360
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
not sure if your credit is good enough to get a mortgage. There
are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
1569 Unique Ways To Get A Free Lunch
Written by: Steve Robichaud |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 3622
| Votes: 3 |
Rating: 0.33
Everywhere you turn - T.V., Radio, magazines, or the Internet,
someone is talking about government grants. What's the real
story? Does the government give away real money, to ordinary
people, to use for whatever they want? Let's take a closer look:
Don't Wait to Start Your Marketing Strategy
Written by: Jo Fulkerson |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 3906
| Votes: 3 |
Rating: 0.33
Your novel is finished, you’ve had it edited by a professional Editor, and you’ve done the rewrites. What? You haven’t had an editor edit your work yet? This is a must. There are many editors advertising in Writer’s Digest.
NEVER Reply to an eGroup Post!
Written by: BIG Mike McDaniel |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 5157
| Votes: 3 |
Rating: 0.33
eGroups are collections of people subscribed to a
common (discussion list) address. When one member
sends an eMail message to the eGroup address, it
is automatically sent to everyone else on the
list. As subscribers open and read their eMail,
discussion threads take shape with additional
posts and replies. The attraction of eGroups is
the ability to join in at your convenience as
opposed to the confinement of live chat rooms.
Reasons behind Shoulder Pain
Written by: Jessica Horowitz |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 4954
| Votes: 3 |
Rating: 0.33
Pain between the shoulder blades, or any pain for that matter,
is your body's way of notifying you that something is amiss. You
should never ignore it and hope it will *go away by itself*.
There are a multitude of possible causes of pain between the
shoulder blades. We'll discuss common ones in this article and
start with the most serious conditions first:
Effective Managers Need To Coach
Written by: Wendy Hearn |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 4434
| Votes: 4 |
Rating: 0.75
Bearing in mind the fast pace of business today and the
need to stay competitive, it's essential that managers
should be effective. They need to be especially
effective with their people and this requires learning
to coach. For most managers, coaching has been added
to their role anyway, but the majority haven't received
any training in coaching skills.
Most Viewed "" Articles
TAKING RESPONSIBILITY - LIFE'S BIGGEST QUESTION
Written by: Richard Sparky Bryan |
Distributed: 2006-05-07 |
Word Count: 0 |
Page Views: 13808
| Votes: 3 |
Rating: 0.33
When did Americans stop taking responsibility for their own
actions? My friend agreed
that the slide began in the late 1960's with the growth of the
drug culture.
But he was quick to emphasize that although the sixties began
the slide, the real sharp slope did not arrive until the 1990's.
Along about 1993, the slide began to sharpen. It was not until
early 1998 that the slope became a steep cliff.
High Thread Count Bed Sheets. How Many Threads Does A Bed Sheet Need?
Written by: Liz Beresford |
Distributed: 2004-09-14 |
Word Count: 0 |
Page Views: 6583
| Votes: 3 |
Rating: 0.33
High thread count bed sheets, often called percale, are much
advertised, but what exactly does 'high thread' count mean? You
know that it means quality and comfort, but do you know why? It
used to be considered good to have thread count of 180-200 but
thread counts of up to 1000 are advertised these days.. So what
is going on? Does high thread count always mean better quality?
Is there an optimum thread count, and if so what is it?
Muzzling the Motor Mouths: Silence Workplace Windbags
Written by: Bill Lampton Ph.D. |
Distributed: 2005-12-01 |
Word Count: 0 |
Page Views: 6329
| Votes: 4 |
Rating: 0.50
During my twenty-three years in management, I dealt with
blabbermouths frequently, so for the last ten years I have
advised clients on how to silence the workplace windbags.
Here are my suggestions for muzzling the motor mouths:
Better Than Botox is there a Safer Substitute?
Written by: Kamau Austin |
Distributed: 2005-09-08 |
Word Count: 0 |
Page Views: 6224
| Votes: 3 |
Rating: 0.33
Women since time immemorial have always looked for ways to
enhance and prolong their beauty. This of course becomes more
difficult as they age.
12 Ways to Promote Your Business And Website for Free
Written by: Ivana Katz |
Distributed: 2005-03-29 |
Word Count: 0 |
Page Views: 6196
| Votes: 3 |
Rating: 0.33
You are very excited!! You have finally created your own
website!! But the trouble is customers aren*t knocking on your
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Transform Your Work Area into a Homey Environment
Written by: Ted Roberson |
Distributed: 2006-02-24 |
Word Count: 0 |
Page Views: 6030
| Votes: 4 |
Rating: 1.25
Nothing enables one to think and work better than a comfortable
working environment. Especially if you have a sedentary job,
you've got to have little knick knacks around that will enliven
your spirits or which you can look at for inspiration or just
to zone out in relaxation.
Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5926
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
Washington listening to a sermon expounding on the virtues of
motherhood. But, as she sat there, she thought about how special
her own father was since it was he who raised her after the death
of her mother.
Sell Yourself, Not Your Products or Services
Written by: Bill Platt |
Distributed: 2004-05-03 |
Word Count: 0 |
Page Views: 5645
| Votes: 2 |
Rating: 0.50
Sell yourself, not your products or services. The point we
need to make is that your products and services will change
over time as your business adapts to the realities of the
marketplace.
Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5360
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
not sure if your credit is good enough to get a mortgage. There
are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5304
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Highest Ranked "" Articles
Finding the Adventure in Travel Again
Written by: Helen Bergstein |
Distributed: 2006-05-11 |
Word Count: 718 |
Page Views: 4395
| Votes: 14 |
Rating: 2.64
If you want to experience adventure at every level of your next
trip, you need to go beyond the usual resorts and places to stay.
If you're like most travelers, personal safety remains a priority,
especially in today's world. A growing number of savvy travelers
have found the perfect balance between adventure and comfort.
Freedom- or Burden of Choice?
Written by: Patsi Krakoff |
Distributed: 2004-09-30 |
Word Count: 0 |
Page Views: 1099
| Votes: 7 |
Rating: 2.57
Everyday decisions have become increasingly complex due to the
overwhelming abundance of choice with which we are presented.
A trip to a typical supermarket reveals enormous choices such
as 85 different crackers, 285 types of cookies, 230 varieties
of canned soup, 80 different pain relievers, and 360 kinds of
shampoo. Does this improve the quality of our lives?
Building your Credit to get a Mortgage
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 840 |
Page Views: 5360
| Votes: 17 |
Rating: 2.24
You are thinking about purchasing real estate. However, you are
not sure if your credit is good enough to get a mortgage. There
are things that you can do to build your credit so that it is
worthy of any mortgage that may interest you.
Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF |
Distributed: 2008-02-20 |
Word Count: 486 |
Page Views: 5926
| Votes: 17 |
Rating: 2.24
Dads everywhere have Sonora Smart Dodd to thank for getting
Father's Day started. In 1909, Sonora sat in a church in Spokane,
Washington listening to a sermon expounding on the virtues of
motherhood. But, as she sat there, she thought about how special
her own father was since it was he who raised her after the death
of her mother.
Testimonials and Reviews Increase Your Real Sales Potential
Written by: Bill Platt |
Distributed: 2006-02-10 |
Word Count: 0 |
Page Views: 2930
| Votes: 9 |
Rating: 2.00
The one essential ingredient for online success in
any endeavor is gaining your prospect's trust.
7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin |
Distributed: 2006-05-11 |
Word Count: 563 |
Page Views: 5304
| Votes: 11 |
Rating: 1.36
If you want to have a party that everyone will be talking about
for days and years later, hire a good DJ to run your music and
light show. Hiring a DJ can actually be fun. Just follow these
simple tips, and you are sure to have a fabulous DJ for your
party.
Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell |
Distributed: 2010-01-20 |
Word Count: 595 |
Page Views: 4757
| Votes: 8 |
Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a
leading institution of higher education. Ann Arbor is a wonderful
place to visit. The University is co-mingled with the city and
greatly expands the cultural places and events available in the
area.
How to Decorate Your Home on EBay
Written by: Pamela Cole Harris |
Distributed: 2005-09-14 |
Word Count: 0 |
Page Views: 2159
| Votes: 5 |
Rating: 1.20
If you are on a budget (and who isn’t?), a wonderful place for
find home decorating accessories is auction sites like eBay. But
before you go a’baying, here is some advice...
The "Proprietary Blend" Nutritional Supplement
Written by: Will Brink |
Distributed: 2006-02-10 |
Word Count: 0 |
Page Views: 3511
| Votes: 5 |
Rating: 0.60
In a nut shell, I went onto cover each of these common marketing
terms that are used to sell supplements to unwitting consumers
and explained each in detail as to what I view as their common
misuse within the market place.
Brink's Unified Theory of Nutrition
Written by: Will Brink |
Distributed: 2006-02-24 |
Word Count: 0 |
Page Views: 2323
| Votes: 5 |
Rating: 0.60
Regardless of the topic, a unified theory, seeks to explain
seemingly incompatible aspects of various theories. In this
article I attempt to unify seemingly incompatible or opposing
views regarding nutrition, namely, what is probably the longest
running debate in the nutritional sciences: calories vs. macro
nutrients.
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