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1
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Balancing SEO Against The Needs of Your Article's Audience
Article marketing continues to be a proven method for generating
traffic to our websites and developing good search placement,
even after all of these years. I have been reading articles
online since 1995, and I continue to read a few dozen articles
per week on subjects that are dear to my heart.
Written by: Hunter Waterhouse
Distributed: 2008-04-24
- Word Count: 1297 - Viewed: 58 - Votes: 2 - Rating: 4.50
http://thePhantomWriters.com/free_content/db/w/balancing-seo-in-article-marketing.shtml
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2
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Profitable Ads - How To Write Ads That Pull
In today's internet environment, ads that do not immediately
"grab" a surfer's attention will receive "the click of
death" as the visitor leaves your ad. An ad on the Web will
often receive only a glance. In that split second, a potential
prospect has to be enticed into giving the ad a second, deeper
look. Here are some basic guidelines for writing profitable ads
that pull.
Written by: Elizabeth Adams
Distributed: 2008-03-31
- Word Count: 753 - Viewed: 73 - Votes: 1 - Rating: 5.00
http://thePhantomWriters.com/free_content/db/a/profitable-ad-headlines.shtml
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3
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Jump-Start Your Article Writing - Tips For Entrepreneurs
As an entrepreneur, article writing is extremely important and
valuable to the branding and promotion of your online
enterprises. But that doesn't mean it's always easy. If you're
having a bit of difficulty, find some tips here to help you
along.
Written by: Kimberly Clay
Distributed: 2008-03-11
- Word Count: 871 - Viewed: 96 - Votes: 1 - Rating: 4.00
http://thePhantomWriters.com/free_content/db/c/jump-start-your-article-writing.shtml
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4
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How Print Editorial Standards Differ from Online Standards
Article writing has become an increasingly popular tool for those
who are exploring online advertising opportunities for their
businesses. But the standards for getting published online are
much lower than the standards for getting published in print
media outlets. In this article, we examine the differences in
writing styles and writing requirements for these two distinct
publishing mediums.
Written by: Bill Platt
Distributed: 2008-03-06
- Word Count: 1360 - Viewed: 132 - Votes: 0
http://thePhantomWriters.com/free_content/db/p/print-editorial-standards.shtml
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5
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How Facts in an Article Improve the Credibility of the Author
Article ghostwriters know that there are many tools for writing
articles that will boost the credibility of their clients. Ghost
writing actually involves a lot of research in the development of
an article, on the part of the writer. After all, not every
article ghostwriter is going to be an expert in your field -
their niche is the writing part. The article writer will need to
do a lot of research in order to create an article that will
deliver their client's message in an intelligent manner.
Written by: Hartford Rhodes
Distributed: 2008-02-19
- Word Count: 806 - Viewed: 83 - Votes: 0
http://thePhantomWriters.com/free_content/db/r/building-author-credibility.shtml
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6
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Article Marketing Advice: Increasing the Readability of Your Articles
When it comes to writing articles to promote your online
business, it's important to consider more than just your
marketing goals: it's essential that you also focus on writing
articles that people will want to read. In other words, you
don't just want to use words; and you don't want to market and
sell your business directly. Instead, you want to make an effort
to be engaging and influential.
Written by: Hunter Waterhouse
Distributed: 2008-02-13
- Word Count: 1054 - Viewed: 95 - Votes: 0
http://thePhantomWriters.com/free_content/db/w/article-marketing-readability.shtml
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7
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Seven Tips for Hiring a Professional Article Ghost Writer
Writing articles is a great way to market your online business,
because it puts you in the position of being able to establish
yourself as an expert in your field. The challenge, of course, is
that not everyone feels comfortable with the idea of sitting down
and writing articles. That's where article ghostwriters come
into play.
Written by: Hartford Rhodes
Distributed: 2008-02-12
- Word Count: 803 - Viewed: 107 - Votes: 0
http://thePhantomWriters.com/free_content/db/r/professional-article-ghost-writers.shtml
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8
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Creative Flower Card Messages Worthy Of Harry Potter Author J.K. Rowling
As much as we might like to be, we're not all talented writers
like the best-selling author of the Harry Potter books series,
J.K. Rowling. Those of us who aren't skilled writers (and
probably some who are!) sometimes struggle with finding the right
words to say.
Written by: Wesley Berry, AAF
Distributed: 2008-01-30
- Word Count: 512 - Viewed: 714 - Votes: 4 - Rating: 2.00
http://thePhantomWriters.com/free_content/db/b/creative-flower-card-messages.shtml
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Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common
If you're in Australia and have had your television turned on
the last couple of nights, you would have noticed Kyle
Sandilands, together with Mark Holden and Marcia Hines, gracing
the stage. One thing you'll notice about Kyle and Marcia, is
they are very, very, very different...
Written by: Scott Bywater
Distributed: 2008-01-18
- Word Count: 410 - Viewed: 94 - Votes: 0
http://thePhantomWriters.com/free_content/db/b/australian-idol-judges.shtml
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Copywriting Selling Secret # 11: 10 Powerful Stories To Get More Customers
Remember, as a child lying in bed and listening to stories?
Remember how engaged you were? Remember how you never got bored
of them and always wanted to learn more? Well, there's a good
reason why... and here's how what you learnt as a young child
could help you attract, and keep more customers...
Written by: Scott Bywater
Distributed: 2008-01-17
- Word Count: 763 - Viewed: 95 - Votes: 0
http://thePhantomWriters.com/free_content/db/b/powerful-stories.shtml
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Copywriting Secret 10: Why Originality Sucks!
If you want to write great ads, which sell through the roof, you
need to toss all your fears from school... about CHEATING, out
the window. Here's why:
Written by: Scott Bywater
Distributed: 2008-01-16
- Word Count: 464 - Viewed: 281 - Votes: 0
http://thePhantomWriters.com/free_content/db/b/originality-sucks.shtml
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12
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Please Learn From My Mistakes!
Lots of people know how to write, but not everyone knows how to
write well, especially when it comes to writing an article for
publication. In these instances, it is imperative that what is
written be as error free as possible. Once something is printed,
it cannot be corrected, and unfortunately, people will notice.
Here are a few things I have learned not to do when writing for
the general public.
Written by: Tammy M. Ratcliff
Distributed: 2008-01-15
- Word Count: 724 - Viewed: 480 - Votes: 5 - Rating: 3.40
http://thePhantomWriters.com/free_content/db/r/learn-from-my-mistakes.shtml
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13
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Self-Promotion Writing Tips for Companies
One of the best ways for companies to "get their name out
there" is through self-promotion. This is a little different
than straight up advertising and usually more effective.
Written by: Tammy M. Ratcliff
Distributed: 2008-01-08
- Word Count: 704 - Viewed: 483 - Votes: 4 - Rating: 4.50
http://thePhantomWriters.com/free_content/db/r/self-promotion-writing-tips.shtml
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Copywriting Secret 9: Make Your Claims Real
How can you advertise your business in a way that your potential
clients will believe? Most advertisers make the mistake of making
claims that no one in their right mind will ever believe... and
in doing so, they are throwing away their advertising budget.
Read on as Scott examines how to make your advertising more
effective.
Written by: Scott Bywater
Distributed: 2007-12-07
- Word Count: 283 - Viewed: 132 - Votes: 0
http://thePhantomWriters.com/free_content/db/b/make-your-claims-real.shtml
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Copywriting Secret 8: Long or Short Copy?
When I show some people my advertisements, I sometimes get the
feedback: "I'd never read that. There's too much writing. It
needs to be simpler, and cleaner." But when the ads run, they
invariably work. Here's why.
Written by: Scott Bywater
Distributed: 2007-12-07
- Word Count: 414 - Viewed: 123 - Votes: 1 - Rating: 3.00
http://thePhantomWriters.com/free_content/db/b/long-or-short-copy.shtml
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16
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Copywriting Secret #7: Hooking 'Em Back In!
You see, many people will skim through your ad or sales letter
because they may be short on time. But, if something catches
their eye, it will hook them back into your pitch.
Written by: Scott Bywater
Distributed: 2007-12-03
- Word Count: 347 - Viewed: 132 - Votes: 1 - Rating: 0.00
http://thePhantomWriters.com/free_content/db/b/copywriting-secret-hook.shtml
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Copywriting Selling Secret #5: Irresistible Offers!
Next time you're flicking through your local newspaper, take a
good hard look at the ads. And notice how many of them give you a
compelling reason to pick up the phone and get in touch with them
now. You'll need to look closely because...
Written by: Scott Bywater
Distributed: 2007-11-28
- Word Count: 364 - Viewed: 119 - Votes: 0
http://thePhantomWriters.com/free_content/db/b/irresistible-offers.shtml
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Copywriting Selling Secret #2 - 12 Magic Words
You're in for a real treat, because I am going to reveal a dozen
words, which could change your life. Why? Because Yale University
researches have identified the 12 most powerful words in the
human language, proven to attract attention and stir emotion
within their readers.
Written by: Scott Bywater
Distributed: 2007-11-21
- Word Count: 200 - Viewed: 146 - Votes: 0
http://thePhantomWriters.com/free_content/db/b/12-magic-words.shtml
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Copywriting Selling Secret #1 - A Simple Formula For Writing A Compelling Headline
I want to let you in on a "gold mine" headline creation
strategy which 99% of people have no idea about.
Written by: Scott Bywater
Distributed: 2007-11-20
- Word Count: 363 - Viewed: 138 - Votes: 1 - Rating: 3.00
http://thePhantomWriters.com/free_content/db/b/writing-compelling-headlines.shtml
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20
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The Greatest Copywriting Skill And How to Learn It
The most powerful skill you can have as a copywriter is getting
inside your prospects head and talking to them in their language.
When you do that, and do it well, they'll listen to you. When
you're talking to them about their most pressing problems, their
most dire needs, and deepest desires...in their language...magic
happens.
Written by: Dan Lok
Distributed: 2007-11-13
- Word Count: 705 - Viewed: 137 - Votes: 1 - Rating: 4.00
http://thePhantomWriters.com/free_content/db/l/the-greatest-copywriting-skill.shtml
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21
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How To Find a Freelance Copywriter
If you're looking for as-needed copy writing or editing work for
your next brochure, press release, advertisement, annual report,
website, business proposal, article, technical manual, newsletter
or other written piece, here's are a few tips on finding the
right one:
Written by: Clinton Douglas IV
Distributed: 2007-11-13
- Word Count: 335 - Viewed: 252 - Votes: 0
http://thePhantomWriters.com/free_content/db/d/find-freelance-copywriters.shtml
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22
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Who Else Wants to Know How-To Write an Effective Advertisement?
Webmasters struggle everyday with the question of how they should
advertise their website. There are so many advertising venues; it
is hard to know which is the right venue or the right combination
of advertising venues.
Written by: Bill Platt
Distributed: 2007-11-09
- Word Count: 1431 - Viewed: 2174 - Votes: 6 - Rating: 1.16
http://thePhantomWriters.com/free_content/db/p/how-to-write-effective-advertisements.shtml
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23
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How To Breathe Life Into Your Sales Copy With A Stronger Offer
If you want a huge leg-up on your competitors...you MUST test as
many components of your sales copy as possible. It's the one
thing that distinguishes good results from the superb. Done
right, testing and refining your offer can put you into a whole
other league of success. A powerful offer is one of the best ways
to tilt the deck in your favor and get more sales.
Written by: Dan Lok
Distributed: 2007-11-08
- Word Count: 625 - Viewed: 172 - Votes: 0
http://thePhantomWriters.com/free_content/db/l/your-sales-copy.shtml
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24
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Effective Business Writing Tips for Professionals
Learn the art of effective business writing to help increase
sales, improve business communications, win business proposals,
generate new business leads, and develop better business letter
writing and report writing skills.
Written by: Sharif Khan
Distributed: 2007-11-07
- Word Count: 974 - Viewed: 161 - Votes: 5 - Rating: 4.00
http://thePhantomWriters.com/free_content/db/k/effective-business-writing-tips.shtml
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25
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Touch Your Prospect's Soul With Empathetic Copywriting
It has often been said that copywriting is science and art. And
the best copywriters will be the first to tell you it's an
endeavor with a life-long education. You can set your copy apart,
be unique, and find your own personal style by going within.
Forget books for a while.
Written by: Dan Lok
Distributed: 2007-11-06
- Word Count: 557 - Viewed: 131 - Votes: 0
http://thePhantomWriters.com/free_content/db/l/empathetic-copywriting.shtml
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26
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For Copywriters Only: A Guaranteed Way to Eliminate Writer's Block Forever Starting With Your Next Sales Letter
Maybe you're one of the few who never suffer from writer's
block. But since you're reading this then I'm guessing you're
not one of the few. It's ok. As you gain more experience you'll
naturally figure out what works best for you. What follows is a
technique to get you writing that never fails to work. And it
doesn't really matter where you begin your next killer sales
letter.
Written by: Dan Lok
Distributed: 2007-10-30
- Word Count: 704 - Viewed: 152 - Votes: 0
http://thePhantomWriters.com/free_content/db/l/eliminate-writers-block.shtml
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27
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3 Response Killing Direct Mail Copywriting Mistakes And How to Easily Avoid Them
Your constant challenge as a direct mail copywriter is to
effectively communicate with target markets in their language.
Many writers specialize in one or two niche areas. It doesn't
matter. Even seasoned writers sometimes drop the ball and make
easily avoidable mistakes.
Written by: Dan Lok
Distributed: 2007-10-29
- Word Count: 834 - Viewed: 163 - Votes: 1 - Rating: 0.00
http://thePhantomWriters.com/free_content/db/l/direct-mail-copywriting-mistakes.shtml
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28
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5 Powerful Copywriting Tips And Why You Should Use Them
One great thing about copywriting is it's a never-ending
discovery. There's literally no end to your copywriting
education. That sentiment has been echoed by all the great
copywriters through the years. And quite often an experienced
writer will re-discover things learned before.
Written by: Dan Lok
Distributed: 2007-10-25
- Word Count: 726 - Viewed: 134 - Votes: 0
http://thePhantomWriters.com/free_content/db/l/5-powerful-copywriting-tips.shtml
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29
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How To Chop Days And Hours Off Your Article Writing.
Ready to write an article? You even made the big step of
scheduling time to do it. So here it is, and you're sitting at
your desk, staring blankly at the screen. Just like you've been
doing for the last two weeks. And still no article. Despite the
fact it was supposed to go out 10 days ago. Ugh.
Written by: Mark Silver
Distributed: 2007-09-06
- Word Count: 589 - Viewed: 184 - Votes: 1 - Rating: 4.00
http://thePhantomWriters.com/free_content/db/s/your-article-writing.shtml
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30
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Improve Your Article Pitch With A One-Two Punch
A good pitch letter is gold for landing a lucrative, high paying
magazine writing assignment. Learn how to uncover and pitch a
story on a topic that you KNOW will fit a future issue of the
magazine, and capture the editor's undivided attention.
Written by: Susan M. Carter
Distributed: 2007-07-09
- Word Count: 567 - Viewed: 203 - Votes: 3 - Rating: 3.00
http://thePhantomWriters.com/free_content/db/c/improve-your-article-pitch.shtml
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31
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Horoscope 411
Have you ever stopped to wonder exactly who writes those
horoscopes that are found buried within the pages of newspapers
and magazines? Like, 'who thinks of these things'? On top of
that, 'who gives these people the authority to tell us how our
days, months, or years are supposed to turn out?'
Written by: Siobhan Gamble
Distributed: 2007-07-06
- Word Count: 2128 - Viewed: 315 - Votes: 3 - Rating: 3.00
http://thePhantomWriters.com/free_content/db/l/horoscope-411.shtml
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32
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Are Web Users Dense?
Clients and students frequently question why website writing
should hover around a grade eight level.
Written by: Rick Sloboda
Distributed: 2007-03-20
- Word Count: 313 - Viewed: 273 - Votes: 4 - Rating: 3.50
http://thePhantomWriters.com/free_content/db/s/are-web-users-dense.shtml
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33
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Horror Music: 20th-Century Classical Works Expressing the Emotion of Fear
A good deal of music may have been composed to be employed as
background music for horror movies, but there are also a
significant number of works which stand on their own like a good
horror novel in the form of music.
Written by: K T Ong
Distributed: 2007-03-06
- Word Count: 1126 - Viewed: 533 - Votes: 3 - Rating: 1.00
http://thePhantomWriters.com/free_content/db/o/horror-music.shtml
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How to get read on the World Wide Web
When writing web copy for the all-too-noisy World Wide Web,
nothing is more powerful than simplicity. As a result, your web
copy messages need to be clearly defined and concise.
Written by: Rick Sloboda
Distributed: 2007-03-01
- Word Count: 387 - Viewed: 642 - Votes: 4 - Rating: 3.25
http://thePhantomWriters.com/free_content/db/s/how-to-get-read.shtml
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35
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Stranger Than Fiction
Inspirational movie review exploring the film Stranger Than
Fiction and the important questions it raises in how we live our
lives.
Written by: Sharif Khan
Distributed: 2007-02-13
- Word Count: 854 - Viewed: 294 - Votes: 5 - Rating: 3.20
http://thePhantomWriters.com/free_content/db/k/stranger-than-fiction.shtml
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36
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Book Authors: How To Sell More Books And Get Your Publisher Active
It is an unfortunate reality that most people who write books
believe that their publisher will always put their best foot
forward, to promote their book. In the real world, it does not
quite work that way.
Written by: Bill Platt
Distributed: 2007-01-15
- Word Count: 1871 - Viewed: 2469 - Votes: 3 - Rating: 4.66
http://thePhantomWriters.com/free_content/db/p/book-authors-can-sell-more-books.shtml
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37
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Do Your Readers Wish You Would Stop Writing Articles?
For a lot of us, writing articles can be a chore. Even if you
don't gnaw on your nails in the fear of breaking grammatical
rules, the thought of churning out even one 700+ word article per
week is probably daunting. But is there an alternative that is
easier - and sometimes more effective - that you can use to gain
free exposure from writing without having to write long articles?
Written by: Jadyn Benjamin
Distributed: 2007-01-08
- Word Count: 386 - Viewed: 311 - Votes: 5 - Rating: 3.20
http://thePhantomWriters.com/free_content/db/b/stop-writing-articles.shtml
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How I Found the Way to Easy Money on the Web!
*How I Found the Way to Easy Money on the Web!* talks to the athor's personal experience of finding his way to web success through Article Marketing. The author includes the lessons he learned alon the way about web business in general and article marketing in particular.
Written by: Michael Kay
Distributed: 2006-12-19
- Word Count: 764 - Viewed: 548 - Votes: 3 - Rating: 3.00
http://thePhantomWriters.com/free_content/db/k/easy-money-on-web.shtml
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Good Website Copy writing is the key to your online success
If you want to have promotions and good standing in search
engines then you should know that the written content of your
website is one of the very important factors to meet that ends
and the quality of the content of your website can make that
happen.
Written by: Steven Gerber
Distributed: 2006-12-16
- Word Count: 605 - Viewed: 277 - Votes: 3 - Rating: 0.00
http://thePhantomWriters.com/free_content/db/g/website-copy-writing-success.shtml
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40
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Website Copywriter: How to Be Successful
There are a lot of people today who wants to be a copywriter.
Besides, this profession is very rewarding and can definitely let
you earn a lot of money. This profession is also a great way to
help you make extra cash if you already have a regular job.
Written by: Steven Gerber
Distributed: 2006-12-15
- Word Count: 556 - Viewed: 1629 - Votes: 3 - Rating: 2.66
http://thePhantomWriters.com/free_content/db/g/be-successful-website-copywriter.shtml
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A web copywriter should know the rules and how to break some
You could be the most compelling offline copywriter but you can
still fail on the web. The difference roots on the web being
interactive and the other one is not. The target audiences on web
marketing are usually scanners and skimmers. They don't really
want to read, to browse is the more appropriate term.
Written by: Steven Gerber
Distributed: 2006-12-13
- Word Count: 546 - Viewed: 1625 - Votes: 1 - Rating: 0.00
http://thePhantomWriters.com/free_content/db/g/web-copywriter-know-rules.shtml
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Online Copywriting Makes Content as the King
The inverted pyramid is basically the placing of 4 W's in the
primary sentences of the articles, supported by the other W and H
on the following discussions. Four W's consist of what, when,
where, and who. The other W which stands for why on the other
hand, follows on the succeeding paragraphs, including the
elaboration for the H which also stands for how, if necessary.
Written by: Steven Gerber
Distributed: 2006-12-11
- Word Count: 560 - Viewed: 366 - Votes: 3 - Rating: 3.66
http://thePhantomWriters.com/free_content/db/g/online-copywriting-makes-content.shtml
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Drawing Encouragement from a World-Respected Copywriter and Teacher
Michael Fortin is considered to be one of the most sought-after
copywriters on the Internet. For nearly 15 years as a response
copywriter, he has a strange gift for writing comprehensively,
vividly and persuasively.
Written by: Steven Gerber
Distributed: 2006-12-10
- Word Count: 576 - Viewed: 571 - Votes: 3 - Rating: 2.00
http://thePhantomWriters.com/free_content/db/g/world-respected-copywriter-teacher.shtml
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44
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Marketing and Copywriting Secrets That You Can Use To Profit from Your Articles
One of the most important tools that you can use in internet
marketing today is copywriting. You have to consider the fact
that copywriting is essential in order to make your articles work
up a profit for you.
Written by: Steven Gerber
Distributed: 2006-12-08
- Word Count: 625 - Viewed: 578 - Votes: 3 - Rating: 3.66
http://thePhantomWriters.com/free_content/db/g/marketing-and-copywriting-secrets.shtml
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John Carlton: The Most Respected Copywriter in the World Wide Web
If you have your own business, then the internet is one of the
most useful tools that you can use today. It can literally
increase your cash flow, and multiply your customer base if you
know how to take advantage of the power of the internet.
Written by: Steven Gerber
Distributed: 2006-12-06
- Word Count: 582 - Viewed: 3296 - Votes: 1 - Rating: 4.00
http://thePhantomWriters.com/free_content/db/g/the-most-respected-copywriter.shtml
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46
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Writing for the Web:Nourish the Spider, Engage the Human
When you're writing for the Web, you answer to two masters:
humans and spiders. For your website to reach its full potential,
your web writing needs to appeal to the emotional needs of your
target audience as well as the logical needs of search engine
spiders.
Written by: Rick Sloboda
Distributed: 2006-11-28
- Word Count: 421 - Viewed: 472 - Votes: 3 - Rating: 4.33
http://thePhantomWriters.com/free_content/db/s/writing-for-the-web.shtml
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47
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Improve Your Writing Skills by Reading
If you want to be a good writer, you need to READ. This may seem
self-evident, but you would be amazed at how many writers I talk
to who do not ever read.
Written by: Dindy Robinson
Distributed: 2006-11-28
- Word Count: 335 - Viewed: 607 - Votes: 1 - Rating: 5.00
http://thePhantomWriters.com/free_content/db/r/improve-writing-skills.shtml
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48
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Internet copywriting ideas that will help you sell
In the world of business, nothing is as much as noteworthy as the
power of words. Words can craft influence that can manipulate the
market world. It is because words can direct people, influence
culture, and even transform the future of the planet.
Written by: Steven Gerber
Distributed: 2006-11-28
- Word Count: 545 - Viewed: 378 - Votes: 2 - Rating: 4.00
http://thePhantomWriters.com/free_content/db/g/internet-copywriting-ideas.shtml
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49
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Gary Albert: An Account of a Renowned Copywriter
In the line of copywriting industry, only a few can be considered
to have effective hands. Not all can write as compelling as those
who have mastered the art because of natural talent and through
experience.
Written by: Steven Gerber
Distributed: 2006-11-24
- Word Count: 559 - Viewed: 1710 - Votes: 3 - Rating: 0.66
http://thePhantomWriters.com/free_content/db/g/an-account-of-a-renowned-copywriter.shtml
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Tips on Copywriting for web commerce
Copywriting deals with texts for promotion of a product, a person
or a web site. The approach in this profession differs from that
of offline writing in the sense of its marketing procedures. The
output of a copywriter should be more compelling and persuading
yielding to a precise, brief and informative write-up.
Written by: Steven Gerber
Distributed: 2006-11-22
- Word Count: 564 - Viewed: 324 - Votes: 3 - Rating: 2.00
http://thePhantomWriters.com/free_content/db/g/tips-on-copywriting-for-web-commerce.shtml
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