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| 1 |
Successful SEO Begins With Keyword Research and Analytics
Many webmasters / online marketers make a common mistake when they begin doing business online. Often times, people do the processes necessary for their success - backwards. Rather than starting at the beginning and working forwards, they start at the end and work backwards. As a result, they waste more money and resources, often breaking the back of their business, well before they start to see any real success in their business. Written by: Bill Platt Distributed: 2008-09-08 - Word Count: 1408 - Viewed: 213 - Votes: 3 - Rating: 3.33 http://thePhantomWriters.com/free_content/db/p/keyword-analytics-seo.shtml | |
| 2 |
Creating Inbound Links Is About More Than Just PageRank
Is Google PageRank (PR) the be-all, end-all of the internet marketing equation? I have wanted to discuss this topic for quite a long time. But, there is risk in discussing this topic. It is a lot like religion and politics. We are advised not to discuss religion or politics in mixed company, because people are willing to argue and sometimes kill, based solely on your disagreement with their religious or political beliefs. In a lot of ways, Google PR is a matter of religion to some internet marketers. Written by: Bill Platt Distributed: 2008-08-19 - Word Count: 1724 - Viewed: 1053 - Votes: 9 - Rating: 4.00 http://thePhantomWriters.com/free_content/db/p/more-than-just-pagerank.shtml | |
| 3 |
Google Is Everything! Or Is It?
As an article marketer, I say things that I believe will help other people accomplish their goals. As a widely published article writer, I am often criticized for the words I write. ;-) Written by: Bill Platt Distributed: 2008-08-18 - Word Count: 1314 - Viewed: 106 - Votes: 2 - Rating: 4.50 http://thePhantomWriters.com/free_content/db/p/google-is-everything.shtml | |
| 4 |
Break Your Search Engines Habits To Get Better Information
Many online searchers get stuck in a rut, by focusing all of their attention on only one or two search engines. But for the person willing to expand his or her search horizons, new and sometimes better information can be found by using some of the alternative search engines available on the internet today. Written by: Bill Platt Distributed: 2008-08-06 - Word Count: 1475 - Viewed: 220 - Votes: 0 http://thePhantomWriters.com/free_content/db/p/search-engine-habits.shtml | |
| 5 |
Article Marketing Success Secret: Give Them What They Want
Some people find great success with article marketing, while others think its proponents are full of bull. The difference between the winners and the losers in article marketing is most frequently defined when the writer sits down and begins to write. That is right. Success and failure is most often determined by the writers' motivation, and more importantly, by the writers' commitment to the reader. Written by: Bill Platt Distributed: 2008-07-21 - Word Count: 1599 - Viewed: 161 - Votes: 0 http://thePhantomWriters.com/free_content/db/p/article-marketing-success-secret.shtml | |
| 6 |
Look Beyond Google: Meta-Search Engines Can Help Online Marketers
There are actually hundreds of search engines, not just the Big Three that many Internet users think of (Google, Yahoo, and MSN). By focusing only on the most well known search engines for your online marketing strategy, you may be missing out on as much as 30% of the billions of searches being done online every single day. Written by: Bill Platt Distributed: 2008-07-18 - Word Count: 993 - Viewed: 343 - Votes: 1 - Rating: 4.00 http://thePhantomWriters.com/free_content/db/p/beyond-google-search.shtml | |
| 7 |
High Fuel Prices and the Inevitable Game of Political Hot Potato
Some of the factors that are directly affecting this inflationary cycle are outside the control of the U.S. Government, such as wheat and corn crops destroyed by flood waters in the Midwest, but other factors could be dampened, if only our political leaders had the will to influence real change. Written by: Bill Platt Distributed: 2008-07-16 - Word Count: 1919 - Viewed: 162 - Votes: 0 http://thePhantomWriters.com/free_content/db/p/high-fuel-prices.shtml | |
| 8 |
The Mythical Google Sandbox And How To Escape It
With an article title like this, it almost seems like I am playing the fool, by telling you something doesn't exist and then telling you that I will show you how to beat that thing I said does not exist. Maybe I am the fool, or maybe, I have something valuable to share with you today. You be the judge. Written by: Bill Platt Distributed: 2008-06-27 - Word Count: 1361 - Viewed: 268 - Votes: 1 - Rating: 5.00 http://thePhantomWriters.com/free_content/db/p/mythical-google-sandbox.shtml | |
| 9 |
Guaranteed Search Engine Rankings: Busting The Myth
There are many companies on the Internet, who are promising that if you give them lots of money, they will guarantee you top rankings in the search engines. Buyer Beware!!! This article seeks to show you why no one can guarantee top rankings in any search engine. Written by: Bill Platt Distributed: 2008-06-26 - Word Count: 1152 - Viewed: 180 - Votes: 1 - Rating: 5.00 http://thePhantomWriters.com/free_content/db/p/guaranteed-search-rankings.shtml | |
| 10 |
How To Measure The Effectiveness Of Your Article Marketing Campaigns
I frequently rant on Internet marketing and some of the gurus who try to bend your ear. Why? Because many of these so-called gurus trash everything that makes sense in this Internet world, especially when they realize that they cannot make money from the techniques being recommended. Written by: Bill Platt Distributed: 2008-06-25 - Word Count: 1029 - Viewed: 210 - Votes: 1 - Rating: 4.00 http://thePhantomWriters.com/free_content/db/p/article-marketing-campaign-measurements.shtml | |
| 11 |
Blackhat SEO: Protect Yourself by Recognizing The Bad Guys
Over the years, webmasters have been told that they should want to avoid Blackhat SEO techniques in connection with their own websites. In general, I agree with this statement. But, by obtaining a deeper understanding of Blackhat search engine optimization, one could actually learn a bit about how to better his or her own positioning in the search engine results. Written by: Bill Platt Distributed: 2008-06-24 - Word Count: 1036 - Viewed: 441 - Votes: 2 - Rating: 2.50 http://thePhantomWriters.com/free_content/db/p/blackhat-seo.shtml | |
| 12 |
Internet Marketers: Will You Quit or Overcome The Obstacles Before You?
There is barely an industry on the Internet who has not been touched by those who quit and those who overcome obstacles to success. This article discusses the four traits that can be observed in those who find success on the Internet. Written by: Bill Platt Distributed: 2008-06-24 - Word Count: 1145 - Viewed: 214 - Votes: 2 - Rating: 2.50 http://thePhantomWriters.com/free_content/db/p/overcome-obstacles.shtml | |
| 13 |
How To Inspire Yourself To Write Articles Others Will Want To Read
Anyone engaged in writing articles for offline publications or online business has occasionally struggled with the question of "What to write?" This article documents the methods this writer uses to find inspiration and processes this writer uses to create articles people love to read. Written by: Bill Platt Distributed: 2008-06-23 - Word Count: 937 - Viewed: 187 - Votes: 0 http://thePhantomWriters.com/free_content/db/p/inspirational-article-writing-tips.shtml | |
| 14 |
SEO Contests Are Gaining Industry Respect
Search Engine Optimization companies have been around as long as there have been search engines. In the early days, I ignored SEO contests as a tasteless attempt to spam up the search engines, especially when I saw target search terms such as: "nigritude ultramarine", "seraphim proudleduck", and "v7ndotcom elursrebmem". But, my initial attitudes towards SEO contests have changed. Written by: Bill Platt Distributed: 2008-06-21 - Word Count: 1183 - Viewed: 299 - Votes: 0 http://thePhantomWriters.com/free_content/db/p/seo-contests.shtml | |
| 15 |
Six Keys to Creating a Successful and Profitable Ezine
Fortunes are made on the Internet by people who have built solid mailing lists for the promotion of their online businesses. But the question many publishers face is how to turn their ezine (aka: online newsletter or electronic magazines) subscribers into buyers? Written by: Bill Platt Distributed: 2008-06-19 - Word Count: 1322 - Viewed: 345 - Votes: 0 http://thePhantomWriters.com/free_content/db/p/successful-and-profitable-ezines.shtml | |
| 16 |
New and Improved Or Is It?
I have come across articles where he author is celebrating - A New, More Effective Way to Promote Your Business on the Web. Exuberant, I opened each article expecting to see something new and interesting. On both counts, I was disappointed. Written by: Bill Platt Distributed: 2008-06-18 - Word Count: 307 - Viewed: 154 - Votes: 0 http://thePhantomWriters.com/free_content/db/p/new-and-improved.shtml | |
| 17 |
Maintaining and Troubleshooting Your Laptop Battery
The actual life of a laptop battery will vary with computer usage habits. For most users, it is not uncommon to experience differences in battery life, of anywhere from just under one hour to over two hours in each sitting. If you are experiencing shorter battery life cycles, say 10 to 15 minutes, it may not yet be time to order that new battery. Written by: Bill Platt Distributed: 2008-06-17 - Word Count: 1038 - Viewed: 308 - Votes: 1 - Rating: 5.00 http://thePhantomWriters.com/free_content/db/p/troubleshooting-your-laptop-battery.shtml | |
| 18 |
Autoresponders Are a Publishers Best Friend
How many times have you subscribed to a new ezine (online newsletter), and then when the first issue of the ezine arrived, you were scratching your head as to how your email address ended up on the list? Our lives are often so tedious that little details often slip right from our memory. The point is this. If it happens to you, you can rest assured that others have the same experience as well. Written by: Bill Platt Distributed: 2008-06-17 - Word Count: 528 - Viewed: 220 - Votes: 0 http://thePhantomWriters.com/free_content/db/p/autoresponders-and-ezine-publishers.shtml | |
| 19 |
Peak Cycles Are Driven by Timely Content
(Revised for 2008) The very first time I had ever experienced this phenomena online was in December of 1996. Over the two days leading up to Christmas and the two days following Christmas, I had served as much traffic as I had in the previous nine months of existence! Written by: Bill Platt Distributed: 2008-06-16 - Word Count: 365 - Viewed: 122 - Votes: 0 http://thePhantomWriters.com/free_content/db/p/peak-cycles-timely-content.shtml | |
| 20 |
Loosing Customers and Losing Sales - It Sounds Funny Doesn't It?
Two of the most commonly misspelled words online are: losing and loosing. This article explains the difference between the two words, and the reasons why it is important to know the difference. Written by: Bill Platt Distributed: 2008-06-14 - Word Count: 757 - Viewed: 256 - Votes: 0 http://thePhantomWriters.com/free_content/db/p/loosing-customers-losing-sales.shtml | |
| 21 |
What To Do When Your Website Does Not Rank Well In Google
Online marketers frequently struggle with the question of how to compete when Google fails to look positively upon a particular website. In this article, I will focus on how to build rankings and drive traffic to your website, using Google and the other search engines. Written by: Bill Platt Distributed: 2008-06-11 - Word Count: 1343 - Viewed: 415 - Votes: 1 - Rating: 5.00 http://thePhantomWriters.com/free_content/db/p/improving-google-ranking.shtml | |
| 22 |
Beware Of Magic Beans - A Warning To Newbie Internet Marketers
John read a story about a fantastic piece of software that he could use to build his online business. But this often used Internet marketing tool brought John something that John did not intend. His software made him famous... For all of the wrong reasons... Written by: Bill Platt Distributed: 2008-06-04 - Word Count: 546 - Viewed: 197 - Votes: 0 http://thePhantomWriters.com/free_content/db/p/beware-of-magic-beans.shtml | |
| 23 |
How Print Editorial Standards Differ from Online Standards
Article writing has become an increasingly popular tool for those who are exploring online advertising opportunities for their businesses. But the standards for getting published online are much lower than the standards for getting published in print media outlets. In this article, we examine the differences in writing styles and writing requirements for these two distinct publishing mediums. Written by: Bill Platt Distributed: 2008-03-06 - Word Count: 1360 - Viewed: 269 - Votes: 2 - Rating: 4.00 http://thePhantomWriters.com/free_content/db/p/print-editorial-standards.shtml | |
| 24 |
The Morality of Paid Links and Google's 'Intent Algorithm'
It is Google's fault actually. No one can be blamed for this matter more than Google itself. Google itself planted the seeds its own future headaches. Nobody did it to them; they did it themselves. Written by: Bill Platt Distributed: 2008-02-05 - Word Count: 1511 - Viewed: 965 - Votes: 3 - Rating: 5.00 http://thePhantomWriters.com/free_content/db/p/googles-intent-algorithm.shtml | |
| 25 |
Understanding Inbound Links --- The Good, Bad And The Ugly
All links are not created equal. There are worthless, good and great links. So, what is the difference between each one? I can sum it up in one word, "clicks". Written by: Bill Platt Distributed: 2008-01-31 - Word Count: 1326 - Viewed: 2239 - Votes: 10 - Rating: 3.20 http://thePhantomWriters.com/free_content/db/p/good-bad-ugly-inbound-links.shtml | |
| 26 |
Discover How Hollywood Met the American Old West in Real Life
No matter how what they might call it, many look upon the American Old West as a wild and dangerous place that existed in the last half of the 1800's in the American Frontier, west of the Mississippi River in the United States. This article explores the history of the 101 Ranch Rodeo and Oklahoma's role in the early history of the United States. Written by: Bill Platt Distributed: 2008-01-30 - Word Count: 1381 - Viewed: 1868 - Votes: 3 - Rating: 2.33 http://thePhantomWriters.com/free_content/db/p/american-old-west.shtml | |
| 27 |
Starting an Ebay Business - An Online Business Model that Works (Revised for 2008)
Millions of people are still coming online each year, and many of those people come to the Internet with dreams of making their financial dreams come true. Written by: Bill Platt Distributed: 2008-01-29 - Word Count: 1063 - Viewed: 591 - Votes: 0 http://thePhantomWriters.com/free_content/db/p/online-ebay-business.shtml | |
| 28 |
What Does Your SEO Linking Portfolio Look Like?
Commercial webmasters have been taught that link popularity has a great influence on whether a website will rank well in the search engines. There is a lot of truth in this teaching, but I have to tell you that the way that most people practice building links is wrong and may end up hurting their website in the search results. Written by: Bill Platt Distributed: 2007-12-31 - Word Count: 1539 - Viewed: 360 - Votes: 1 - Rating: 5.00 http://thePhantomWriters.com/free_content/db/p/seo-linking-portfolio.shtml | |
| 29 |
Successful Internet Marketing Without Search Engines
Believe me or not, a business can survive and thrive on the Internet without good search engine placement. That does not mean that a Webmaster should not strive to get good rankings in the search engines, but it does mean that a Webmaster should not throw his or her entire advertising budget towards search engine optimization (SEO). Written by: Bill Platt Distributed: 2007-12-27 - Word Count: 1329 - Viewed: 262 - Votes: 0 http://thePhantomWriters.com/free_content/db/p/marketing-without-search-engines.shtml | |
| 30 |
Essential Elements of Developing Copy that Generates Real Traffic
When you finally decided to start your own business, and you built your website for the purpose of developing your business, your goal was clear. You wanted to make lots of money and to be in business for a very long time. Who can blame you? The thought of going to a job everyday for the rest of my life kills me too. Written by: Bill Platt Distributed: 2007-12-13 - Word Count: 1168 - Viewed: 724 - Votes: 1 - Rating: 4.00 http://thePhantomWriters.com/free_content/db/p/essential-ad-copy-elements.shtml | |
| 31 |
Being a Parent... Opportunities to Turn A Bad Experience Into a Good Experience
The biggest challenge I have had to face in my own life is that of being a good parent. My kids make it hard for me to stay true to the rules of good parenting... They break everything I own... Repeatedly... Fortunately, I do have the presence of mind to realize that as toddlers and young children, they really do not intend to break things... Written by: Bill Platt Distributed: 2007-11-12 - Word Count: 478 - Viewed: 600 - Votes: 6 - Rating: 3.33 http://thePhantomWriters.com/free_content/db/p/parenting-opportunities-bad-to-good.shtml | |
| 32 |
Who Else Wants to Know How-To Write an Effective Advertisement?
Webmasters struggle everyday with the question of how they should advertise their website. There are so many advertising venues; it is hard to know which is the right venue or the right combination of advertising venues. Written by: Bill Platt Distributed: 2007-11-09 - Word Count: 1431 - Viewed: 2342 - Votes: 7 - Rating: 1.71 http://thePhantomWriters.com/free_content/db/p/how-to-write-effective-advertisements.shtml | |
| 33 |
The Clash Of Titans: Article Directory Owners Vs. Automated Article Submission Services
Article marketing has been considered a useful method of promotion on the Internet, since the very early days of the Internet. By writing an informative article, writers have been able to get their sales message read by millions of online consumers, through their resource box that follows their articles. Written by: Bill Platt Distributed: 2007-07-19 - Word Count: 1784 - Viewed: 1120 - Votes: 12 - Rating: 3.41 http://thePhantomWriters.com/free_content/db/p/the-clash-of-titans.shtml | |
| 34 |
The Roller Coaster Of Link Popularity
Most webmasters are in a constant state of confusion about how to create link popularity and how to rank well in the search engine results. Three of the top four search engines, Google, Yahoo and MSN calculate link popularity as one part of their search algorithms. So, for all intent purposes, building link popularity will be an important part of getting recognition and strong placement in the search engine result pages (SERPs). Written by: Bill Platt Distributed: 2007-07-06 - Word Count: 1666 - Viewed: 463 - Votes: 4 - Rating: 4.25 http://thePhantomWriters.com/free_content/db/p/link-popularity.shtml | |
| 35 |
Have We Really Seen The Death Of Article Marketing?
Article marketing has been an effective method of website promotion that has literally been used since the inception of the public Internet. I have been online since November of 1995, and even in those early days, I would read people's articles and click the link in their resource box to learn more about their website. Written by: Bill Platt Distributed: 2007-07-03 - Word Count: 1762 - Viewed: 389 - Votes: 5 - Rating: 3.60 http://thePhantomWriters.com/free_content/db/p/death-of-article-marketing.shtml | |
| 36 |
Search Engine Optimization And The Magic Fairy Dust
There is only one thing that all webmasters agree upon... They all want to be at the top of the search engine results for search terms that will drive traffic and consumers to their website. The truth is... Written by: Bill Platt Distributed: 2007-06-13 - Word Count: 1562 - Viewed: 377 - Votes: 4 - Rating: 4.25 http://thePhantomWriters.com/free_content/db/p/search-engine-optimization.shtml | |
| 37 |
Understanding The Challenges Of The Link Building Game
Many webmasters who have been following the discussions about Google's dislike of paid links have been confused about what constitutes bad links and good links, in the eyes of the search engine companies. In this article, I will seek to answer many of the questions people have on this topic. Written by: Bill Platt Distributed: 2007-05-16 - Word Count: 1262 - Viewed: 652 - Votes: 5 - Rating: 4.00 http://thePhantomWriters.com/free_content/db/p/the-link-building-game.shtml | |
| 38 |
How Important Is Wikipedia In The Grand Scheme Of Things?
Wikipedia is the center of the online encyclopedia universe. Millions of entries on every conceivable topic makes this website an authority source that many young students and adults turn to from all corners of the globe. Written by: Bill Platt Distributed: 2007-05-10 - Word Count: 1613 - Viewed: 1050 - Votes: 7 - Rating: 3.42 http://thePhantomWriters.com/free_content/db/p/how-important-is-wikipedia.shtml | |
| 39 |
Green With Envy In The Google Game
Beginning on April 14th, 2007, a firestorm blew through the Internet community with the search engine optimization (SEO) community burning the hottest. The embers were warm and waiting for a strong wind to blow and kick up the flames, but it took Matt Cutts, the Google engineer extraordinaire to fire the flames with an off-the-cuff comment about 'paid links.' Written by: Bill Platt Distributed: 2007-04-25 - Word Count: 1347 - Viewed: 537 - Votes: 1 - Rating: 5.00 http://thePhantomWriters.com/free_content/db/p/green-with-envy.shtml | |
| 40 |
Learning To Compete In A Very Competitive Industry: Travel
Over the years, many of us have heard about the opportunities available in wholesale travel. As a consumer, we can recognize that if these wholesale travel packages are legitimate, then we will have access to vacation packages that would make the average traveler drool over their possibilities in travel destinations. When we slide the shoe to the other foot and consider wholesale travel as a business opportunity, we question whether we have the knowledge or fortitude to succeed in this type of busines Written by: Bill Platt Distributed: 2007-04-09 - Word Count: 1398 - Viewed: 446 - Votes: 4 - Rating: 3.25 http://thePhantomWriters.com/free_content/db/p/learning-to-compete-travel.shtml | |
| 41 |
Gerrymandering The Google Search Results
Every few months, you will see posts by many people declaring that Google has it in for their website. Often, you see threats about how the webmaster plans to sue Google for hurting their business' profits. On and on it goes... Every webmaster who was dropped from Google's top search result pages wants to believe that Google singled out their website and their business for punishment and extinction. Written by: Bill Platt Distributed: 2007-04-05 - Word Count: 1305 - Viewed: 743 - Votes: 9 - Rating: 3.11 http://thePhantomWriters.com/free_content/db/p/google-search-results.shtml | |
| 42 |
Dispelling Fears About The GoogleBomb Algorithm Update
Google algorithm updates always bring the fears of webmasters to a boiling point. The latest update was intended to deal with the ever-present "Google Bombs" or "link bombs". Everyone wants to know ... How will this update affect their website's placement in the Google SERPS. Read on as I try to answer this question for you. Written by: Bill Platt Distributed: 2007-02-01 - Word Count: 1113 - Viewed: 503 - Votes: 2 - Rating: 2.00 http://thePhantomWriters.com/free_content/db/p/dispelling-googlebomb-update-fears.shtml | |
| 43 |
How-To Make Your Ezine Stand Out From The Masses
With so much competition in the marketplace for ezine subscribers, it is imperative for us to learn how to develop a loyal following among our own subscribers. In this article, I examine a three ezines that are excelling in the marketplace and building a large and loyal following of readers. I will also look at three reasons why these three e-zines are doing so well. Written by: Bill Platt Distributed: 2007-01-30 - Word Count: 903 - Viewed: 425 - Votes: 2 - Rating: 3.00 http://thePhantomWriters.com/free_content/db/p/secrets-to-successful-ezines.shtml | |
| 44 |
The Drama Of Starting A Business Or Saving A Floundering Business
There are three times in the life of a business where monetary decisions are difficult to make. Those three times are: during the early days of an enterprise; when a business cycle is beginning to slow; and when costs are rising more quickly than sales. All three financial cycles reflect the same business need: a need to increase sales, reduce costs, or both. Written by: Bill Platt Distributed: 2007-01-25 - Word Count: 1520 - Viewed: 553 - Votes: 2 - Rating: 2.00 http://thePhantomWriters.com/free_content/db/p/business-cycles-drama.shtml | |
| 45 |
Small Business Owners: How A Bad Choice In Customer Service Staff Could Kill Your Business
Most news and pundit sites who have covered this story have covered it on the basis of a company owned by an American Muslim of Pakistani descent, who is exhibiting anti-American sentiments ~or~ non-support of American troops during war time. But, I am going to tackle this item from a different point of view. You can review this story to see how a simple public relations can destroy your business. Written by: Bill Platt Distributed: 2007-01-23 - Word Count: 952 - Viewed: 523 - Votes: 2 - Rating: 2.00 http://thePhantomWriters.com/free_content/db/p/customer-service-can-kill.shtml | |
| 46 |
Book Authors: How To Sell More Books And Get Your Publisher Active
It is an unfortunate reality that most people who write books believe that their publisher will always put their best foot forward, to promote their book. In the real world, it does not quite work that way. Written by: Bill Platt Distributed: 2007-01-15 - Word Count: 1871 - Viewed: 3824 - Votes: 3 - Rating: 4.66 http://thePhantomWriters.com/free_content/db/p/book-authors-can-sell-more-books.shtml | |
| 47 |
A Hard Look at PPC, Click Fraud and the Alternatives
Just a few years ago, pay-per-click search engine advertising seemed like it was the answer to the prayers of webmasters vying for search traffic. Given the increasingly competitive nature of PPC advertising and spiralling costs, many small- to medium- sized businesses have begun to question that wisdom. With click fraud running at 25% and click costs for certain keywords hitting $50 a click, advertisers are looking for other solutions. Written by: Bill Platt Distributed: 2007-01-08 - Word Count: 1268 - Viewed: 1783 - Votes: 6 - Rating: 3.83 http://thePhantomWriters.com/free_content/db/p/hard-look-at-click-fraud.shtml | |
| 48 |
A Comparison of Paid Search Advertising Models
The most common advertising offer at the search engines is the PPC (Pay-Per-Click) advertising model. There are also other search advertising models such as CPM (Cost Per Thousand Impressions) and Featured Listings. In this article, we will look at the advantages and disadvantages of each advertising method. Written by: Bill Platt Distributed: 2006-05-03 http://thePhantomWriters.com/free_content/d/p/paid-search-advertising-review.shtml | |
| 49 |
Strategies to Put Eyeballs On Your Website
Successful webmasters all share three essential traits. First, they have developed processes for generating links to their website... Written by: Bill Platt Distributed: 2006-04-26 http://thePhantomWriters.com/free_content/d/p/putting-eyeballs-on-your-website.shtml | |
| 50 |
A Do-It-Yourself Guide To Publishing Ezines or Online Newsletters
All of the rich-and-famous internet business guru's tell you that 'the money is in the list.' This guide will help you to strategize, plan and execute a profitable online newsletter. Written by: Bill Platt Distributed: 2006-04-18 http://thePhantomWriters.com/free_content/d/p/diy-ezine-publishing.shtml | |
| 51 |
Article Directory Managers Take Stand Against Private Label Content
Article directory managers are almost universally banning the submission of rebrandable articles or private label content. People who submit this content are getting permanently banned from directories on account of it. Many have been duped into believing that they bought the exclusive use of the article, but... Written by: Bill Platt Distributed: 2006-04-12 http://thePhantomWriters.com/free_content/d/p/integrity-of-ghost-writers.shtml | |
| 52 |
Did You Buy Into The Lie?
In my website statistics, I have been watching a trend over the last year or so. That trend has gone from just a few misled individuals a year ago, to hundreds of duped webmasters today. Did you buy into the lie too? Written by: Bill Platt Distributed: 2006-03-31 http://thePhantomWriters.com/free_content/d/p/the-pinging-lie-worthless-traffic.shtml | |
| 53 |
Four Reasons Why The Smaller Search Engines Matter
There are actually four reasons why you would want to extend your search engine marketing activities beyond Google. I will discuss each of those reasons here: Written by: Bill Platt Distributed: 2006-03-23 http://thePhantomWriters.com/free_content/d/p/why-smaller-search-engines-matter.shtml | |
| 54 |
Testimonials and Reviews Increase Your Real Sales Potential
The one essential ingredient for online success in any endeavor is gaining your prospect's trust. Written by: Bill Platt Distributed: 2006-02-10 http://thePhantomWriters.com/free_content/d/p/testimonials-reviews-built-trust.shtml | |
| 55 |
Where Are Your Articles Being Published?
In today's article hungry marketplace, there are literally hundreds of websites where you can submit your articles. Written by: Bill Platt Distributed: 2006-01-31 http://thePhantomWriters.com/free_content/d/p/articles-published-where.shtml | |
| 56 |
Beware of Accidental Promotions
As an article writer, I am always on the search for additional information to give my readers, and I often refer my readers to external websites for extra info. The trick in this methodology is to avoid the appearance of self-promotion. Written by: Bill Platt Distributed: 2006-01-18 http://thePhantomWriters.com/free_content/d/p/beware-accidental-promotions.shtml | |
| 57 |
Recipes For Online Failure And Success - Defining The Niche
Every week, there are another several webmasters jumping on the bandwagon and opening their own article directory. Their success will rely upon the directory's niche definition. Written by: Bill Platt Distributed: 2005-12-10 http://thePhantomWriters.com/free_content/d/p/focus-on-niche-4-online-success.shtml | |
| 58 |
Shopping In The 21st Century... Introducing the Educated Consumer
Before I came online, I had a dream of a great wide world were I could learn about all of the things that ever struck my fancy. When I came online, I found just such a world, and then so much more. Written by: Bill Platt Distributed: 2005-12-09 http://thePhantomWriters.com/free_content/d/p/introducing-the-educated-consumer.shtml | |
| 59 |
Why Didn't You Publish My Article? Other Major Article Sites Did!
QUESTION: Do you feel like giving me a reason for rejecting my article, considering all the other major article sites have published my article? Written by: Bill Platt Distributed: 2005-11-17 http://thePhantomWriters.com/free_content/d/p/reprint-article-directory-faq.shtml | |
| 60 |
Building a Franchise Powerhouse
Take a note from the movie industry on the value of building a franchise. Franchises usually do a good job about building cross-selling opportunities into everything they do. Two recent franchise movies have taught me that some in Hollywood are very talented in this regard. Written by: Bill Platt Distributed: 2005-11-16 http://thePhantomWriters.com/free_content/w/p/franchise_building.shtml | |
| 61 |
A Checklist Leading to a Successful E-Commerce Website
To succeed in e-commerce, the following eleven steps are those that every business owner should tackle when developing their new online business. Written by: Bill Platt Distributed: 2005-11-16 http://thePhantomWriters.com/free_content/w/p/ecommerce_checklist.shtml | |
| 62 |
How-to Give Web Searchers 500 New Incentives to Visit Your Site
According to SearchEngineWatch.com, seven of the top search engines process over 300 million searches a day! Additionally, Search Engine Watch documents an item called the GVU Survey Results from the Georgia Institute of Technology which shows that 85% of all web users admit to regularly using search engines to find the web sites they visit. Written by: Bill Platt Distributed: 2005-11-16 http://thePhantomWriters.com/free_content/d/p/traffic-incentives.shtml | |
| 63 |
Define Yourself to Find Market Share
Sometimes, finding the right product or service to make your own is to find someone elses version of the same product or service and discovering ways to deliver it in a different way. Written by: Bill Platt Distributed: 2005-11-16 http://thePhantomWriters.com/free_content/w/p/define_yourself.shtml | |
| 64 |
What Is the Cost of War? And Is That Cost Really Too High?
Lori Bardsley has feels that entertainers are being dishonest with the public. So, she has set up Citizens Against Celebrity Pundits, a group designed to keep discussion of an Iraq war in perspective. As one of her first steps, she has created an online petition to deliver to the Hollywood nitwits to appraise them of how average Americans feel about their anti-war stance. Written by: Bill Platt Distributed: 2005-11-16 http://thePhantomWriters.com/free_content/w/p/cost_of_war.shtml | |
| 65 |
The Free-Reprint Articles Powerhouse and Copyright Law
If you are writing your own articles but borrowing a few sentences from someone else, YOU ARE STEALING! Copyright violation is a criminal offense that can find you in court and defending your bank account! Written by: Bill Platt Distributed: 2005-11-16 http://thePhantomWriters.com/free_content/w/p/copyright_law.shtml | |
| 66 |
Mix Up Your Content to Drive More Traffic
Utilizing the kind of content that can be obtained on free-reprint article directories is a good method of adding a wider range of search keywords to your website. By increasing the range of keywords on your website, you will find more of your own links in the search results of the major spider search engines. Written by: Bill Platt Distributed: 2005-11-16 http://thePhantomWriters.com/free_content/w/p/content_mix.shtml | |
| 67 |
Close Your Eyes, Point, And Click
You do not have to think hard to know where you want to go. Just let your mouse do the clicking. Sometimes we find ourselves so overwhelmed by the amount of great things to do on the Web that we reach a point where we do not know what we want to do next. Written by: Bill Platt Distributed: 2005-11-16 http://thePhantomWriters.com/free_content/w/p/close_your_eyes.shtml | |
| 68 |
Providing Excellent Customer Support on a Small Budget
An integral part of any successful e-commerce website is an effective customer support solution. Your online business must be able to quickly respond to inquiries from potential clients and from existing clients, and then be able to address those inquiries accurately and efficiently. Written by: Bill Platt Distributed: 2005-11-16 http://thePhantomWriters.com/free_content/w/p/budget_support.shtml | |
| 69 |
Passively Acquiring New Subscribers by the Boatload
First off, do not be lulled in by the title of this article into believing that anything can be acquired by doing nothing. People are always sending us emails telling us that we can make millions online without any work. Hogwash. By using this method, subscribers can be acquired by the boatload! However, it must be noted that while these subscribers are coming to you in a passive method, you have in fact done a considerable work to position yourself to take real advantage of this technique. Written by: Bill Platt Distributed: 2005-11-16 http://thePhantomWriters.com/free_content/w/p/boatloads_of_subscribers.shtml | |
| 70 |
Are People too Stupid to Cast Their Own Votes? An Ugly Argument!
The civil liberties groups, who purport to protect the right of the disadvantaged and the minorities, have made the argument that the poor and the minorities cannot be trusted to know how to use the punch-card ballots properly, and therefore, their votes may not be counted. The thing that offended me about this argument is... Written by: Bill Platt Distributed: 2005-11-16 http://thePhantomWriters.com/free_content/w/p/bad_precedent_in_california.shtml | |
| 71 |
Back Up Your Email Box Before It is Too Late
When so many of us rely so much on our email to operate our businesses or our personal lives, it is important to take preventative measures to avoid the ultimate disaster of unrecoverable email. To recover in the event of future losses, each of us should learn the basics of maintaining and backing up our email. Written by: Bill Platt Distributed: 2005-11-16 http://thePhantomWriters.com/free_content/w/p/backing_up_email.shtml | |
| 72 |
Increase Your Sales By 25% By Implementing One Small Change
How much would you be willing to pay to learn how to implement a guaranteed 25% increase in your online sales? Given the current sales situation on your website, how much would that 25% increase in sales add to your bottom line? $250 per month? $500? $25,000? The good news is that I am not going to charge you for this information. Written by: Bill Platt Distributed: 2005-11-15 http://thePhantomWriters.com/free_content/w/p/25percent.shtml | |
| 73 |
The 2 Minute Paradigm, Convert 400% More of Your Traffic to Sales
If I could only find a way to capture the attention of 80% of my website visitors in a way that I am not doing right now, then I could realistically increase my sales by more than 400%. Written by: Bill Platt Distributed: 2005-11-15 http://thePhantomWriters.com/free_content/w/p/400percent_more_sales.shtml | |
| 74 |
Add 500 Targeted Keywords to Your Site in Three Minutes
However you cut it, any article placed on your website will generate 300 to 500 specialized keywords to feed the Spider databases. In turn, as time progresses, you will discover more and more people flocking to your website from the Spider search engines. Written by: Bill Platt Distributed: 2005-11-15 http://thePhantomWriters.com/free_content/w/p/500words.shtml | |
| 75 |
Learning the Lessons of the Dot-Bomb Era
As small business people, we often tell ourselves... If only we had more money to advertise our wares, we would be very successful in our endeavors. Yet, the failed dot coms who are now mockingly referred to as Dot Bombs, had millions to burn on advertising. Written by: Bill Platt Distributed: 2005-11-15 http://thePhantomWriters.com/free_content/w/p/Learning_the_Lessons.shtml | |
| 76 |
Overcoming the Five Obstacles to Affiliate Success
Despite the promise of Affiliate Programs and MLMs for making money online, fewer than 5% of all participants will ever be successful with them! Only one out of a hundred will ever earn more than $1000 per month from the programs! There are several factors contributing to these dismal numbers: Written by: Bill Platt Distributed: 2005-11-15 http://thePhantomWriters.com/free_content/w/p/affiliate_success.shtml | |
| 77 |
Are Announcement Lists Effective?
When you start an ezine, you realize after a few short weeks that you will actually have to promote it in order for it to be successful. But how do we do that? We have all asked ourselves that question. When you begin to seek out solutions, most of us quickly discover Announcement Lists. But, how effective are they? Written by: Bill Platt Distributed: 2005-11-15 http://thePhantomWriters.com/free_content/w/p/announcement_lists.shtml | |
| 78 |
Multiple Methods for Cultivating Inbound Links to your Website
The Internet is a prime example of the benefits of the Yin and the Yang. What goes around, comes around. The truth is that if you help others, others will help you. Written by: Bill Platt Distributed: 2005-11-11 http://thePhantomWriters.com/free_content/d/p/cultivating_inbound_links.shtml | |
| 79 |
We Are Off To See The S.E.M. Wizard, The Wonderful Wizard Of Oz
In the process of Search Engine Marketing, far too many people get lost while they are searching for the Wizard of Oz. Written by: Bill Platt Distributed: 2005-10-25 http://thePhantomWriters.com/free_content/d/p/sem-wizard-of-oz.shtml | |
| 80 |
Distributing Reprint Articles for the Best Results
When comparing the cost of preparing an article and distributing it to publishers and webmasters, your overall articles costs are still really small... Especially when you compare that cost against the cost of buying advertising... Written by: Bill Platt Distributed: 2005-08-30 http://thePhantomWriters.com/free_content/d/p/comparing-article-distribution-services.shtml | |
| 81 |
The Blog and the Nature of Natural Linking
From Oakland (Ask Jeeves), Sunnyvale (Yahoo!) and Mountain View (Google), California, all of the search engine companies are talking more publicly about 'Natural Linking': Written by: Bill Platt Distributed: 2005-08-23 http://thePhantomWriters.com/free_content/d/p/blogs-and-natural-linking.shtml | |
| 82 |
The Trials and Tribulations of Hiring a Ghost Writer - A Guide
For those people who just cannot believe in their own skills, or those who simply do not have the time to write for themselves, many look to a ghost writer to help produce materials for the promotion of their businesses. Many challenges face those who make the decision to pursue employing a ghost writer: Written by: Bill Platt Distributed: 2005-07-18 http://thePhantomWriters.com/free_content/d/p/guide-to-hiring-ghost-writers.shtml | |
| 83 |
Audio Marketing Comes of Age: Educate First and Sales Will Follow
Podcasting is one of the newest and most popular marketing formats that have taken a strong foothold on the internet over the last several months. Written by: Bill Platt Distributed: 2005-06-20 http://thePhantomWriters.com/free_content/d/p/from-podcasting-to-radio.shtml | |
| 84 |
14 Tips for Getting Your Articles Published More Often
The writers who have learned the value of using free reprint articles as a promotional tool, go back to the well time and time again because it generates real results. Here are 14 Tips to help you gain the same level of success they receive. Written by: Bill Platt Distributed: 2005-04-17 http://thePhantomWriters.com/free_content/d/p/14-article-writing-tips.shtml | |
| 85 |
Using Free-Reprint Articles as a One-Way Link Back Strategy
Google realizes that we all have the need to promote ourselves, and that we will do so with our own selfish interests at heart. Our own selfish interests do not necessarily reflect the interests of Googles search users. Written by: Bill Platt Distributed: 2005-04-17 http://thePhantomWriters.com/free_content/d/p/one-way-links-back.shtml | |
| 86 |
When to Use Free Stuff to Market Your Products and Services
If the thing that you are giving away has any real value, then be prepared for an onslaught of freebie-seekers to come around sucking up your bandwidth and your free products and services of value. Written by: Bill Platt Distributed: 2005-04-14 http://thePhantomWriters.com/free_content/d/p/your-bread-and-butter.shtml | |
| 87 |
The Day the Internet Search Engines Stopped Growing!
An amazing and bizarre event seems to have happened in January and February of 2003. In those early months of 2003, the major search engines stopped growing, and few people seem to even care. Written by: Bill Platt Distributed: 2005-03-08 http://thePhantomWriters.com/free_content/d/p/2005-searches-per-day.shtml | |
| 88 |
Become a Recognized Name - You're In Control of Your Own Destiny
If you are reading this article today, you are likely among those who are working an online business. Unfortunately, you have already learned that finding customers is not as easy as you once thought it would be. Many people have broken the bank and their dreams searching for that first customer or second customer. Written by: Bill Platt Distributed: 2004-12-20 http://thePhantomWriters.com/free_content/d/p/recognize-your-destiny.shtml | |
| 89 |
Comprehensive Mailing List Tutorial for Webmasters And the Curious
The short and sweet of it is that a mailing list is nothing more than a plain text file that contains email addresses. Sometimes these *flat files* also contain first and last names, as well as other additional and optional information... Written by: Bill Platt Distributed: 2004-10-05 http://thePhantomWriters.com/free_content/d/p/mailing-list-tutorial.shtml | |
| 90 |
Should You Hire a Famous Writer or Write Your Own Articles?
Testing has proven again and again that promotional articles generate more click-through traffic than standard ezine advertising. And it is much cheaper than standard ezine advertising, even if you are paying someone else to write and distribute your articles for you. Written by: Bill Platt Distributed: 2004-09-20 http://thePhantomWriters.com/free_content/d/p/famous-writers.shtml | |
| 91 |
Separate the Wheat from the Chaff - 12 Lessons in Online Business
As newcomers to the Internet, many people are hot to tap into the internet riches that so many other people are enjoying. But, there is a learning curve that must be negotiated to get from de | |