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Written By: Bill Platt

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1   The Roller Coaster Of Link Popularity
Most webmasters are in a constant state of confusion about how to create link popularity and how to rank well in the search engine results. Three of the top four search engines, Google, Yahoo and MSN calculate link popularity as one part of their search algorithms. So, for all intent purposes, building link popularity will be an important part of getting recognition and strong placement in the search engine result pages (SERPs).
Written by: Bill Platt
Distributed: 2009-04-27 - Word Count: 1666 - Viewed: 776 - Votes: 7 - Rating: 3.43
http://thePhantomWriters.com/free_content/db/p/link-popularity.shtml

2   Newsletter Publishers: The Redheaded Step Children Of Internet Marketing
People who publish online newsletters, often referred to as ezines, have always played an important role in the growth of the Internet economy. In fact, if you listen to any of the Internet gurus, they are going to tell you time and again that the most important thing you can do towards the success of your online business is to build a list. Although newsletters can help online marketers earn a lot of money, most marketers fail to realize the true potential of newsletters...
Written by: Bill Platt
Distributed: 2009-04-23 - Word Count: 1546 - Viewed: 124 - Votes: 0
http://thePhantomWriters.com/free_content/db/p/newsletter-publishers-redheaded-stepchildren.shtml

3   Article Marketing Secret: How To Identify and Write For Your Target Market
Many people question as to what topic they should choose to write their articles... Fortunately, the short answer is simple... Write articles that appeal to your target market. But what does that mean exactly? This article will guide you through the process of how to choose a topic and then to make your article irresistible to publishers.
Written by: Bill Platt
Distributed: 2009-04-14 - Word Count: 1281 - Viewed: 207 - Votes: 2 - Rating: 5.00
http://thePhantomWriters.com/free_content/db/p/marketing-target-market.shtml

4   Book Authors: How To Sell More Books And Get Your Publisher Active
It is an unfortunate reality that most people who write books believe that their publisher will always put their best foot forward, to promote their book. In the real world, it does not quite work that way.
Written by: Bill Platt
Distributed: 2009-04-08 - Word Count: 1871 - Viewed: 39499 - Votes: 19 - Rating: 4.26
http://thePhantomWriters.com/free_content/db/p/book-authors-can-sell-more-books.shtml

5   Masters Of The Google Universe: How To Achieve Top Google Rankings
It may sound impossible to explain how to get top Google rankings in a simple sentence, but by the time you reach the end of this article, one simple sentence will describe the secret of getting a website to rank well in Google - and it will make sense, because you will have read this article in its entirety.
Written by: Bill Platt
Distributed: 2009-04-07 - Word Count: 1489 - Viewed: 199 - Votes: 1 - Rating: 5.00
http://thePhantomWriters.com/free_content/db/p/achieve-top-google-rankings.shtml

6   Protect Your Financial Future With An Online Business
The world around us is concerned about the future. With Obama in the White House and record government spending during this economic recession, many of our neighbors are sweating what the future holds in store for them. But an online business that can be started for less than fifty dollars per month can set you up to successfully weather the current recession and potential job loss.
Written by: Bill Platt
Distributed: 2009-04-06 - Word Count: 1930 - Viewed: 158 - Votes: 2 - Rating: 5.00
http://thePhantomWriters.com/free_content/db/p/online-business-startup.shtml

7   What Does Your SEO Linking Portfolio Look Like?
Commercial webmasters have been taught that link popularity has a great influence on whether a website will rank well in the search engines. There is a lot of truth in this teaching, but I have to tell you that the way that most people practice building links is wrong and may end up hurting their website in the search results.
Written by: Bill Platt
Distributed: 2008-11-05 - Word Count: 1539 - Viewed: 677 - Votes: 3 - Rating: 3.33
http://thePhantomWriters.com/free_content/db/p/seo-linking-portfolio.shtml

8   Successful Article Marketers Help Readers Solve Problems
Every week, I have the opportunity to speak with people about the benefits and challenges of using article marketing to promote an online business. Article marketing is about getting your sales message in front of potential customers and to get links to your website. Many interpret this to mean that an article should directly promote a website within the article, but that approach is wrong and will reduce one's success using this methodology.
Written by: Bill Platt
Distributed: 2008-10-29 - Word Count: 816 - Viewed: 1089 - Votes: 10 - Rating: 3.80
http://thePhantomWriters.com/free_content/db/p/solve-problems-marketing.shtml

9   Successful SEO Begins With Keyword Research and Analytics
Many webmasters / online marketers make a common mistake when they begin doing business online. Often times, people do the processes necessary for their success - backwards. Rather than starting at the beginning and working forwards, they start at the end and work backwards. As a result, they waste more money and resources, often breaking the back of their business, well before they start to see any real success in their business.
Written by: Bill Platt
Distributed: 2008-09-08 - Word Count: 1408 - Viewed: 557 - Votes: 3 - Rating: 3.33
http://thePhantomWriters.com/free_content/db/p/keyword-analytics-seo.shtml

10   Creating Inbound Links Is About More Than Just PageRank
Is Google PageRank (PR) the be-all, end-all of the internet marketing equation? I have wanted to discuss this topic for quite a long time. But, there is risk in discussing this topic. It is a lot like religion and politics. We are advised not to discuss religion or politics in mixed company, because people are willing to argue and sometimes kill, based solely on your disagreement with their religious or political beliefs. In a lot of ways, Google PR is a matter of religion to some internet marketers.
Written by: Bill Platt
Distributed: 2008-08-19 - Word Count: 1724 - Viewed: 1427 - Votes: 13 - Rating: 3.62
http://thePhantomWriters.com/free_content/db/p/more-than-just-pagerank.shtml

11   Google Is Everything! Or Is It?
As an article marketer, I say things that I believe will help other people accomplish their goals. As a widely published article writer, I am often criticized for the words I write. ;-)
Written by: Bill Platt
Distributed: 2008-08-18 - Word Count: 1314 - Viewed: 317 - Votes: 2 - Rating: 4.50
http://thePhantomWriters.com/free_content/db/p/google-is-everything.shtml

12   Break Your Search Engines Habits To Get Better Information
Many online searchers get stuck in a rut, by focusing all of their attention on only one or two search engines. But for the person willing to expand his or her search horizons, new and sometimes better information can be found by using some of the alternative search engines available on the internet today.
Written by: Bill Platt
Distributed: 2008-08-06 - Word Count: 1475 - Viewed: 653 - Votes: 2 - Rating: 2.50
http://thePhantomWriters.com/free_content/db/p/search-engine-habits.shtml

13   Article Marketing Success Secret: Give Them What They Want
Some people find great success with article marketing, while others think its proponents are full of bull. The difference between the winners and the losers in article marketing is most frequently defined when the writer sits down and begins to write. That is right. Success and failure is most often determined by the writers' motivation, and more importantly, by the writers' commitment to the reader.
Written by: Bill Platt
Distributed: 2008-07-21 - Word Count: 1599 - Viewed: 392 - Votes: 0
http://thePhantomWriters.com/free_content/db/p/article-marketing-success-secret.shtml

14   Look Beyond Google: Meta-Search Engines Can Help Online Marketers
There are actually hundreds of search engines, not just the Big Three that many Internet users think of (Google, Yahoo, and MSN). By focusing only on the most well known search engines for your online marketing strategy, you may be missing out on as much as 30% of the billions of searches being done online every single day.
Written by: Bill Platt
Distributed: 2008-07-18 - Word Count: 993 - Viewed: 668 - Votes: 1 - Rating: 4.00
http://thePhantomWriters.com/free_content/db/p/beyond-google-search.shtml

15   High Fuel Prices and the Inevitable Game of Political Hot Potato
Some of the factors that are directly affecting this inflationary cycle are outside the control of the U.S. Government, such as wheat and corn crops destroyed by flood waters in the Midwest, but other factors could be dampened, if only our political leaders had the will to influence real change.
Written by: Bill Platt
Distributed: 2008-07-16 - Word Count: 1919 - Viewed: 411 - Votes: 0
http://thePhantomWriters.com/free_content/db/p/high-fuel-prices.shtml

16   The Mythical Google Sandbox And How To Escape It
With an article title like this, it almost seems like I am playing the fool, by telling you something doesn't exist and then telling you that I will show you how to beat that thing I said does not exist. Maybe I am the fool, or maybe, I have something valuable to share with you today. You be the judge.
Written by: Bill Platt
Distributed: 2008-06-27 - Word Count: 1361 - Viewed: 546 - Votes: 1 - Rating: 5.00
http://thePhantomWriters.com/free_content/db/p/mythical-google-sandbox.shtml

17   Guaranteed Search Engine Rankings: Busting The Myth
There are many companies on the Internet, who are promising that if you give them lots of money, they will guarantee you top rankings in the search engines. Buyer Beware!!! This article seeks to show you why no one can guarantee top rankings in any search engine.
Written by: Bill Platt
Distributed: 2008-06-26 - Word Count: 1152 - Viewed: 421 - Votes: 1 - Rating: 5.00
http://thePhantomWriters.com/free_content/db/p/guaranteed-search-rankings.shtml

18   How To Measure The Effectiveness Of Your Article Marketing Campaigns
I frequently rant on Internet marketing and some of the gurus who try to bend your ear. Why? Because many of these so-called gurus trash everything that makes sense in this Internet world, especially when they realize that they cannot make money from the techniques being recommended.
Written by: Bill Platt
Distributed: 2008-06-25 - Word Count: 1029 - Viewed: 468 - Votes: 1 - Rating: 4.00
http://thePhantomWriters.com/free_content/db/p/article-marketing-campaign-measurements.shtml

19   Blackhat SEO: Protect Yourself by Recognizing The Bad Guys
Over the years, webmasters have been told that they should want to avoid Blackhat SEO techniques in connection with their own websites. In general, I agree with this statement. But, by obtaining a deeper understanding of Blackhat search engine optimization, one could actually learn a bit about how to better his or her own positioning in the search engine results.
Written by: Bill Platt
Distributed: 2008-06-24 - Word Count: 1036 - Viewed: 776 - Votes: 2 - Rating: 2.50
http://thePhantomWriters.com/free_content/db/p/blackhat-seo.shtml

20   Internet Marketers: Will You Quit or Overcome The Obstacles Before You?
There is barely an industry on the Internet who has not been touched by those who quit and those who overcome obstacles to success. This article discusses the four traits that can be observed in those who find success on the Internet.
Written by: Bill Platt
Distributed: 2008-06-24 - Word Count: 1145 - Viewed: 539 - Votes: 2 - Rating: 2.50
http://thePhantomWriters.com/free_content/db/p/overcome-obstacles.shtml

21   How To Inspire Yourself To Write Articles Others Will Want To Read
Anyone engaged in writing articles for offline publications or online business has occasionally struggled with the question of "What to write?" This article documents the methods this writer uses to find inspiration and processes this writer uses to create articles people love to read.
Written by: Bill Platt
Distributed: 2008-06-23 - Word Count: 937 - Viewed: 410 - Votes: 0
http://thePhantomWriters.com/free_content/db/p/inspirational-article-writing-tips.shtml

22   SEO Contests Are Gaining Industry Respect
Search Engine Optimization companies have been around as long as there have been search engines. In the early days, I ignored SEO contests as a tasteless attempt to spam up the search engines, especially when I saw target search terms such as: "nigritude ultramarine", "seraphim proudleduck", and "v7ndotcom elursrebmem". But, my initial attitudes towards SEO contests have changed.
Written by: Bill Platt
Distributed: 2008-06-21 - Word Count: 1183 - Viewed: 565 - Votes: 0
http://thePhantomWriters.com/free_content/db/p/seo-contests.shtml

23   Six Keys to Creating a Successful and Profitable Ezine
Fortunes are made on the Internet by people who have built solid mailing lists for the promotion of their online businesses. But the question many publishers face is how to turn their ezine (aka: online newsletter or electronic magazines) subscribers into buyers?
Written by: Bill Platt
Distributed: 2008-06-19 - Word Count: 1322 - Viewed: 614 - Votes: 0
http://thePhantomWriters.com/free_content/db/p/successful-and-profitable-ezines.shtml

24   New and Improved Or Is It?
I have come across articles where he author is celebrating - A New, More Effective Way to Promote Your Business on the Web. Exuberant, I opened each article expecting to see something new and interesting. On both counts, I was disappointed.
Written by: Bill Platt
Distributed: 2008-06-18 - Word Count: 307 - Viewed: 384 - Votes: 0
http://thePhantomWriters.com/free_content/db/p/new-and-improved.shtml

25   Maintaining and Troubleshooting Your Laptop Battery
The actual life of a laptop battery will vary with computer usage habits. For most users, it is not uncommon to experience differences in battery life, of anywhere from just under one hour to over two hours in each sitting. If you are experiencing shorter battery life cycles, say 10 to 15 minutes, it may not yet be time to order that new battery.
Written by: Bill Platt
Distributed: 2008-06-17 - Word Count: 1038 - Viewed: 632 - Votes: 3 - Rating: 5.00
http://thePhantomWriters.com/free_content/db/p/troubleshooting-your-laptop-battery.shtml

26   Autoresponders Are a Publishers Best Friend
How many times have you subscribed to a new ezine (online newsletter), and then when the first issue of the ezine arrived, you were scratching your head as to how your email address ended up on the list? Our lives are often so tedious that little details often slip right from our memory. The point is this. If it happens to you, you can rest assured that others have the same experience as well.
Written by: Bill Platt
Distributed: 2008-06-17 - Word Count: 528 - Viewed: 430 - Votes: 0
http://thePhantomWriters.com/free_content/db/p/autoresponders-and-ezine-publishers.shtml

27   Peak Cycles Are Driven by Timely Content
(Revised for 2008) The very first time I had ever experienced this phenomena online was in December of 1996. Over the two days leading up to Christmas and the two days following Christmas, I had served as much traffic as I had in the previous nine months of existence!
Written by: Bill Platt
Distributed: 2008-06-16 - Word Count: 365 - Viewed: 345 - Votes: 0
http://thePhantomWriters.com/free_content/db/p/peak-cycles-timely-content.shtml

28   Loosing Customers and Losing Sales - It Sounds Funny Doesn't It?
Two of the most commonly misspelled words online are: losing and loosing. This article explains the difference between the two words, and the reasons why it is important to know the difference.
Written by: Bill Platt
Distributed: 2008-06-14 - Word Count: 757 - Viewed: 821 - Votes: 0
http://thePhantomWriters.com/free_content/db/p/loosing-customers-losing-sales.shtml

29   What To Do When Your Website Does Not Rank Well In Google
Online marketers frequently struggle with the question of how to compete when Google fails to look positively upon a particular website. In this article, I will focus on how to build rankings and drive traffic to your website, using Google and the other search engines.
Written by: Bill Platt
Distributed: 2008-06-11 - Word Count: 1343 - Viewed: 751 - Votes: 1 - Rating: 5.00
http://thePhantomWriters.com/free_content/db/p/improving-google-ranking.shtml

30   Beware Of Magic Beans - A Warning To Newbie Internet Marketers
John read a story about a fantastic piece of software that he could use to build his online business. But this often used Internet marketing tool brought John something that John did not intend. His software made him famous... For all of the wrong reasons...
Written by: Bill Platt
Distributed: 2008-06-04 - Word Count: 546 - Viewed: 529 - Votes: 0
http://thePhantomWriters.com/free_content/db/p/beware-of-magic-beans.shtml

31   How Print Editorial Standards Differ from Online Standards
Article writing has become an increasingly popular tool for those who are exploring online advertising opportunities for their businesses. But the standards for getting published online are much lower than the standards for getting published in print media outlets. In this article, we examine the differences in writing styles and writing requirements for these two distinct publishing mediums.
Written by: Bill Platt
Distributed: 2008-03-06 - Word Count: 1360 - Viewed: 505 - Votes: 2 - Rating: 4.00
http://thePhantomWriters.com/free_content/db/p/print-editorial-standards.shtml

32   The Morality of Paid Links and Google's 'Intent Algorithm'
It is Google's fault actually. No one can be blamed for this matter more than Google itself. Google itself planted the seeds its own future headaches. Nobody did it to them; they did it themselves.
Written by: Bill Platt
Distributed: 2008-02-05 - Word Count: 1511 - Viewed: 1228 - Votes: 3 - Rating: 5.00
http://thePhantomWriters.com/free_content/db/p/googles-intent-algorithm.shtml

33   Understanding Inbound Links --- The Good, Bad And The Ugly
All links are not created equal. There are worthless, good and great links. So, what is the difference between each one? I can sum it up in one word, "clicks".
Written by: Bill Platt
Distributed: 2008-01-31 - Word Count: 1326 - Viewed: 2595 - Votes: 11 - Rating: 3.36
http://thePhantomWriters.com/free_content/db/p/good-bad-ugly-inbound-links.shtml

34   Discover How Hollywood Met the American Old West in Real Life
No matter how what they might call it, many look upon the American Old West as a wild and dangerous place that existed in the last half of the 1800's in the American Frontier, west of the Mississippi River in the United States. This article explores the history of the 101 Ranch Rodeo and Oklahoma's role in the early history of the United States.
Written by: Bill Platt
Distributed: 2008-01-30 - Word Count: 1381 - Viewed: 2161 - Votes: 3 - Rating: 2.33
http://thePhantomWriters.com/free_content/db/p/american-old-west.shtml

35   Starting an Ebay Business - An Online Business Model that Works (Revised for 2008)
Millions of people are still coming online each year, and many of those people come to the Internet with dreams of making their financial dreams come true.
Written by: Bill Platt
Distributed: 2008-01-29 - Word Count: 1063 - Viewed: 878 - Votes: 0
http://thePhantomWriters.com/free_content/db/p/online-ebay-business.shtml

36   Successful Internet Marketing Without Search Engines
Believe me or not, a business can survive and thrive on the Internet without good search engine placement. That does not mean that a Webmaster should not strive to get good rankings in the search engines, but it does mean that a Webmaster should not throw his or her entire advertising budget towards search engine optimization (SEO).
Written by: Bill Platt
Distributed: 2007-12-27 - Word Count: 1329 - Viewed: 459 - Votes: 0
http://thePhantomWriters.com/free_content/db/p/marketing-without-search-engines.shtml

37   Essential Elements of Developing Copy that Generates Real Traffic
When you finally decided to start your own business, and you built your website for the purpose of developing your business, your goal was clear. You wanted to make lots of money and to be in business for a very long time. Who can blame you? The thought of going to a job everyday for the rest of my life kills me too.
Written by: Bill Platt
Distributed: 2007-12-13 - Word Count: 1168 - Viewed: 963 - Votes: 1 - Rating: 4.00
http://thePhantomWriters.com/free_content/db/p/essential-ad-copy-elements.shtml

38   Being a Parent... Opportunities to Turn A Bad Experience Into a Good Experience
The biggest challenge I have had to face in my own life is that of being a good parent. My kids make it hard for me to stay true to the rules of good parenting... They break everything I own... Repeatedly... Fortunately, I do have the presence of mind to realize that as toddlers and young children, they really do not intend to break things...
Written by: Bill Platt
Distributed: 2007-11-12 - Word Count: 478 - Viewed: 942 - Votes: 6 - Rating: 3.33
http://thePhantomWriters.com/free_content/db/p/parenting-opportunities-bad-to-good.shtml

39   Who Else Wants to Know How-To Write an Effective Advertisement?
Webmasters struggle everyday with the question of how they should advertise their website. There are so many advertising venues; it is hard to know which is the right venue or the right combination of advertising venues.
Written by: Bill Platt
Distributed: 2007-11-09 - Word Count: 1431 - Viewed: 2656 - Votes: 7 - Rating: 1.71
http://thePhantomWriters.com/free_content/db/p/how-to-write-effective-advertisements.shtml

40   The Clash Of Titans: Article Directory Owners Vs. Automated Article Submission Services
Article marketing has been considered a useful method of promotion on the Internet, since the very early days of the Internet. By writing an informative article, writers have been able to get their sales message read by millions of online consumers, through their resource box that follows their articles.
Written by: Bill Platt
Distributed: 2007-07-19 - Word Count: 1784 - Viewed: 1383 - Votes: 13 - Rating: 3.54
http://thePhantomWriters.com/free_content/db/p/the-clash-of-titans.shtml

41   Have We Really Seen The Death Of Article Marketing?
Article marketing has been an effective method of website promotion that has literally been used since the inception of the public Internet. I have been online since November of 1995, and even in those early days, I would read people's articles and click the link in their resource box to learn more about their website.
Written by: Bill Platt
Distributed: 2007-07-03 - Word Count: 1762 - Viewed: 593 - Votes: 5 - Rating: 3.60
http://thePhantomWriters.com/free_content/db/p/death-of-article-marketing.shtml

42   Search Engine Optimization And The Magic Fairy Dust
There is only one thing that all webmasters agree upon... They all want to be at the top of the search engine results for search terms that will drive traffic and consumers to their website. The truth is...
Written by: Bill Platt
Distributed: 2007-06-13 - Word Count: 1562 - Viewed: 604 - Votes: 4 - Rating: 4.25
http://thePhantomWriters.com/free_content/db/p/search-engine-optimization.shtml

43   Understanding The Challenges Of The Link Building Game
Many webmasters who have been following the discussions about Google's dislike of paid links have been confused about what constitutes bad links and good links, in the eyes of the search engine companies. In this article, I will seek to answer many of the questions people have on this topic.
Written by: Bill Platt
Distributed: 2007-05-16 - Word Count: 1262 - Viewed: 1101 - Votes: 8 - Rating: 3.25
http://thePhantomWriters.com/free_content/db/p/the-link-building-game.shtml

44   How Important Is Wikipedia In The Grand Scheme Of Things?
Wikipedia is the center of the online encyclopedia universe. Millions of entries on every conceivable topic makes this website an authority source that many young students and adults turn to from all corners of the globe.
Written by: Bill Platt
Distributed: 2007-05-10 - Word Count: 1613 - Viewed: 1419 - Votes: 7 - Rating: 3.42
http://thePhantomWriters.com/free_content/db/p/how-important-is-wikipedia.shtml

45   Green With Envy In The Google Game
Beginning on April 14th, 2007, a firestorm blew through the Internet community with the search engine optimization (SEO) community burning the hottest. The embers were warm and waiting for a strong wind to blow and kick up the flames, but it took Matt Cutts, the Google engineer extraordinaire to fire the flames with an off-the-cuff comment about 'paid links.'
Written by: Bill Platt
Distributed: 2007-04-25 - Word Count: 1347 - Viewed: 886 - Votes: 1 - Rating: 5.00
http://thePhantomWriters.com/free_content/db/p/green-with-envy.shtml

46   Learning To Compete In A Very Competitive Industry: Travel
Over the years, many of us have heard about the opportunities available in wholesale travel. As a consumer, we can recognize that if these wholesale travel packages are legitimate, then we will have access to vacation packages that would make the average traveler drool over their possibilities in travel destinations. When we slide the shoe to the other foot and consider wholesale travel as a business opportunity, we question whether we have the knowledge or fortitude to succeed in this type of busines
Written by: Bill Platt
Distributed: 2007-04-09 - Word Count: 1398 - Viewed: 652 - Votes: 5 - Rating: 2.80
http://thePhantomWriters.com/free_content/db/p/learning-to-compete-travel.shtml

47   Gerrymandering The Google Search Results
Every few months, you will see posts by many people declaring that Google has it in for their website. Often, you see threats about how the webmaster plans to sue Google for hurting their business' profits. On and on it goes... Every webmaster who was dropped from Google's top search result pages wants to believe that Google singled out their website and their business for punishment and extinction.
Written by: Bill Platt
Distributed: 2007-04-05 - Word Count: 1305 - Viewed: 994 - Votes: 9 - Rating: 3.11
http://thePhantomWriters.com/free_content/db/p/google-search-results.shtml

48   Dispelling Fears About The GoogleBomb Algorithm Update
Google algorithm updates always bring the fears of webmasters to a boiling point. The latest update was intended to deal with the ever-present "Google Bombs" or "link bombs". Everyone wants to know ... How will this update affect their website's placement in the Google SERPS. Read on as I try to answer this question for you.
Written by: Bill Platt
Distributed: 2007-02-01 - Word Count: 1113 - Viewed: 724 - Votes: 2 - Rating: 2.00
http://thePhantomWriters.com/free_content/db/p/dispelling-googlebomb-update-fears.shtml

49   How-To Make Your Ezine Stand Out From The Masses
With so much competition in the marketplace for ezine subscribers, it is imperative for us to learn how to develop a loyal following among our own subscribers. In this article, I examine a three ezines that are excelling in the marketplace and building a large and loyal following of readers. I will also look at three reasons why these three e-zines are doing so well.
Written by: Bill Platt
Distributed: 2007-01-30 - Word Count: 903 - Viewed: 642 - Votes: 2 - Rating: 3.00
http://thePhantomWriters.com/free_content/db/p/secrets-to-successful-ezines.shtml

50   The Drama Of Starting A Business Or Saving A Floundering Business
There are three times in the life of a business where monetary decisions are difficult to make. Those three times are: during the early days of an enterprise; when a business cycle is beginning to slow; and when costs are rising more quickly than sales. All three financial cycles reflect the same business need: a need to increase sales, reduce costs, or both.
Written by: Bill Platt
Distributed: 2007-01-25 - Word Count: 1520 - Viewed: 740 - Votes: 2 - Rating: 2.00
http://thePhantomWriters.com/free_content/db/p/business-cycles-drama.shtml

51   Small Business Owners: How A Bad Choice In Customer Service Staff Could Kill Your Business
Most news and pundit sites who have covered this story have covered it on the basis of a company owned by an American Muslim of Pakistani descent, who is exhibiting anti-American sentiments ~or~ non-support of American troops during war time. But, I am going to tackle this item from a different point of view. You can review this story to see how a simple public relations can destroy your business.
Written by: Bill Platt
Distributed: 2007-01-23 - Word Count: 952 - Viewed: 721 - Votes: 2 - Rating: 2.00
http://thePhantomWriters.com/free_content/db/p/customer-service-can-kill.shtml

52   A Hard Look at PPC, Click Fraud and the Alternatives
Just a few years ago, pay-per-click search engine advertising seemed like it was the answer to the prayers of webmasters vying for search traffic. Given the increasingly competitive nature of PPC advertising and spiralling costs, many small- to medium- sized businesses have begun to question that wisdom. With click fraud running at 25% and click costs for certain keywords hitting $50 a click, advertisers are looking for other solutions.
Written by: Bill Platt
Distributed: 2007-01-08 - Word Count: 1268 - Viewed: 2049 - Votes: 7 - Rating: 3.71
http://thePhantomWriters.com/free_content/db/p/hard-look-at-click-fraud.shtml

53   A Comparison of Paid Search Advertising Models
The most common advertising offer at the search engines is the PPC (Pay-Per-Click) advertising model. There are also other search advertising models such as CPM (Cost Per Thousand Impressions) and Featured Listings. In this article, we will look at the advantages and disadvantages of each advertising method.
Written by: Bill Platt
Distributed: 2006-05-03
http://thePhantomWriters.com/free_content/d/p/paid-search-advertising-review.shtml

54   Strategies to Put Eyeballs On Your Website
Successful webmasters all share three essential traits. First, they have developed processes for generating links to their website...
Written by: Bill Platt
Distributed: 2006-04-26
http://thePhantomWriters.com/free_content/d/p/putting-eyeballs-on-your-website.shtml

55   A Do-It-Yourself Guide To Publishing Ezines or Online Newsletters
All of the rich-and-famous internet business guru's tell you that 'the money is in the list.' This guide will help you to strategize, plan and execute a profitable online newsletter.
Written by: Bill Platt
Distributed: 2006-04-18
http://thePhantomWriters.com/free_content/d/p/diy-ezine-publishing.shtml

56   Article Directory Managers Take Stand Against Private Label Content
Article directory managers are almost universally banning the submission of rebrandable articles or private label content. People who submit this content are getting permanently banned from directories on account of it. Many have been duped into believing that they bought the exclusive use of the article, but...
Written by: Bill Platt
Distributed: 2006-04-12
http://thePhantomWriters.com/free_content/d/p/integrity-of-ghost-writers.shtml

57   Did You Buy Into The Lie?
In my website statistics, I have been watching a trend over the last year or so. That trend has gone from just a few misled individuals a year ago, to hundreds of duped webmasters today. Did you buy into the lie too?
Written by: Bill Platt
Distributed: 2006-03-31
http://thePhantomWriters.com/free_content/d/p/the-pinging-lie-worthless-traffic.shtml

58   Four Reasons Why The Smaller Search Engines Matter
There are actually four reasons why you would want to extend your search engine marketing activities beyond Google. I will discuss each of those reasons here:
Written by: Bill Platt
Distributed: 2006-03-23
http://thePhantomWriters.com/free_content/d/p/why-smaller-search-engines-matter.shtml

59   Testimonials and Reviews Increase Your Real Sales Potential
The one essential ingredient for online success in any endeavor is gaining your prospect's trust.
Written by: Bill Platt
Distributed: 2006-02-10
http://thePhantomWriters.com/free_content/d/p/testimonials-reviews-built-trust.shtml

60   Where Are Your Articles Being Published?
In today's article hungry marketplace, there are literally hundreds of websites where you can submit your articles.
Written by: Bill Platt
Distributed: 2006-01-31
http://thePhantomWriters.com/free_content/d/p/articles-published-where.shtml

61   Beware of Accidental Promotions
As an article writer, I am always on the search for additional information to give my readers, and I often refer my readers to external websites for extra info. The trick in this methodology is to avoid the appearance of self-promotion.
Written by: Bill Platt
Distributed: 2006-01-18
http://thePhantomWriters.com/free_content/d/p/beware-accidental-promotions.shtml

62   Recipes For Online Failure And Success - Defining The Niche
Every week, there are another several webmasters jumping on the bandwagon and opening their own article directory. Their success will rely upon the directory's niche definition.
Written by: Bill Platt
Distributed: 2005-12-10
http://thePhantomWriters.com/free_content/d/p/focus-on-niche-4-online-success.shtml

63   Shopping In The 21st Century... Introducing the Educated Consumer
Before I came online, I had a dream of a great wide world were I could learn about all of the things that ever struck my fancy. When I came online, I found just such a world, and then so much more.
Written by: Bill Platt
Distributed: 2005-12-09
http://thePhantomWriters.com/free_content/d/p/introducing-the-educated-consumer.shtml

64   Why Didn't You Publish My Article? Other Major Article Sites Did!
QUESTION: Do you feel like giving me a reason for rejecting my article, considering all the other major article sites have published my article?
Written by: Bill Platt
Distributed: 2005-11-17
http://thePhantomWriters.com/free_content/d/p/reprint-article-directory-faq.shtml

65   Building a Franchise Powerhouse
Take a note from the movie industry on the value of building a franchise. Franchises usually do a good job about building cross-selling opportunities into everything they do. Two recent franchise movies have taught me that some in Hollywood are very talented in this regard.
Written by: Bill Platt
Distributed: 2005-11-16
http://thePhantomWriters.com/free_content/w/p/franchise_building.shtml

66   A Checklist Leading to a Successful E-Commerce Website
To succeed in e-commerce, the following eleven steps are those that every business owner should tackle when developing their new online business.
Written by: Bill Platt
Distributed: 2005-11-16
http://thePhantomWriters.com/free_content/w/p/ecommerce_checklist.shtml

67   How-to Give Web Searchers 500 New Incentives to Visit Your Site
According to SearchEngineWatch.com, seven of the top search engines process over 300 million searches a day! Additionally, Search Engine Watch documents an item called the GVU Survey Results from the Georgia Institute of Technology which shows that 85% of all web users admit to regularly using search engines to find the web sites they visit.
Written by: Bill Platt
Distributed: 2005-11-16
http://thePhantomWriters.com/free_content/d/p/traffic-incentives.shtml

68   Define Yourself to Find Market Share
Sometimes, finding the right product or service to make your own is to find someone elses version of the same product or service and discovering ways to deliver it in a different way.
Written by: Bill Platt
Distributed: 2005-11-16
http://thePhantomWriters.com/free_content/w/p/define_yourself.shtml

69   What Is the Cost of War? And Is That Cost Really Too High?
Lori Bardsley has feels that entertainers are being dishonest with the public. So, she has set up Citizens Against Celebrity Pundits, a group designed to keep discussion of an Iraq war in perspective. As one of her first steps, she has created an online petition to deliver to the Hollywood nitwits to appraise them of how average Americans feel about their anti-war stance.
Written by: Bill Platt
Distributed: 2005-11-16
http://thePhantomWriters.com/free_content/w/p/cost_of_war.shtml

70   The Free-Reprint Articles Powerhouse and Copyright Law
If you are writing your own articles but borrowing a few sentences from someone else, YOU ARE STEALING! Copyright violation is a criminal offense that can find you in court and defending your bank account!
Written by: Bill Platt
Distributed: 2005-11-16
http://thePhantomWriters.com/free_content/w/p/copyright_law.shtml

71   Mix Up Your Content to Drive More Traffic
Utilizing the kind of content that can be obtained on free-reprint article directories is a good method of adding a wider range of search keywords to your website. By increasing the range of keywords on your website, you will find more of your own links in the search results of the major spider search engines.
Written by: Bill Platt
Distributed: 2005-11-16
http://thePhantomWriters.com/free_content/w/p/content_mix.shtml

72   Close Your Eyes, Point, And Click
You do not have to think hard to know where you want to go. Just let your mouse do the clicking. Sometimes we find ourselves so overwhelmed by the amount of great things to do on the Web that we reach a point where we do not know what we want to do next.
Written by: Bill Platt
Distributed: 2005-11-16
http://thePhantomWriters.com/free_content/w/p/close_your_eyes.shtml

73   Providing Excellent Customer Support on a Small Budget
An integral part of any successful e-commerce website is an effective customer support solution. Your online business must be able to quickly respond to inquiries from potential clients and from existing clients, and then be able to address those inquiries accurately and efficiently.
Written by: Bill Platt
Distributed: 2005-11-16
http://thePhantomWriters.com/free_content/w/p/budget_support.shtml

74   Passively Acquiring New Subscribers by the Boatload
First off, do not be lulled in by the title of this article into believing that anything can be acquired by doing nothing. People are always sending us emails telling us that we can make millions online without any work. Hogwash. By using this method, subscribers can be acquired by the boatload! However, it must be noted that while these subscribers are coming to you in a passive method, you have in fact done a considerable work to position yourself to take real advantage of this technique.
Written by: Bill Platt
Distributed: 2005-11-16
http://thePhantomWriters.com/free_content/w/p/boatloads_of_subscribers.shtml

75   Are People too Stupid to Cast Their Own Votes? An Ugly Argument!
The civil liberties groups, who purport to protect the right of the disadvantaged and the minorities, have made the argument that the poor and the minorities cannot be trusted to know how to use the punch-card ballots properly, and therefore, their votes may not be counted. The thing that offended me about this argument is...
Written by: Bill Platt
Distributed: 2005-11-16
http://thePhantomWriters.com/free_content/w/p/bad_precedent_in_california.shtml

76   Back Up Your Email Box Before It is Too Late
When so many of us rely so much on our email to operate our businesses or our personal lives, it is important to take preventative measures to avoid the ultimate disaster of unrecoverable email. To recover in the event of future losses, each of us should learn the basics of maintaining and backing up our email.
Written by: Bill Platt
Distributed: 2005-11-16
http://thePhantomWriters.com/free_content/w/p/backing_up_email.shtml

77   Increase Your Sales By 25% By Implementing One Small Change
How much would you be willing to pay to learn how to implement a guaranteed 25% increase in your online sales? Given the current sales situation on your website, how much would that 25% increase in sales add to your bottom line? $250 per month? $500? $25,000? The good news is that I am not going to charge you for this information.
Written by: Bill Platt
Distributed: 2005-11-15
http://thePhantomWriters.com/free_content/w/p/25percent.shtml

78   The 2 Minute Paradigm, Convert 400% More of Your Traffic to Sales
If I could only find a way to capture the attention of 80% of my website visitors in a way that I am not doing right now, then I could realistically increase my sales by more than 400%.
Written by: Bill Platt
Distributed: 2005-11-15
http://thePhantomWriters.com/free_content/w/p/400percent_more_sales.shtml

79   Add 500 Targeted Keywords to Your Site in Three Minutes
However you cut it, any article placed on your website will generate 300 to 500 specialized keywords to feed the Spider databases. In turn, as time progresses, you will discover more and more people flocking to your website from the Spider search engines.
Written by: Bill Platt
Distributed: 2005-11-15
http://thePhantomWriters.com/free_content/w/p/500words.shtml

80   Learning the Lessons of the Dot-Bomb Era
As small business people, we often tell ourselves... If only we had more money to advertise our wares, we would be very successful in our endeavors. Yet, the failed dot coms who are now mockingly referred to as Dot Bombs, had millions to burn on advertising.
Written by: Bill Platt
Distributed: 2005-11-15
http://thePhantomWriters.com/free_content/w/p/Learning_the_Lessons.shtml

81   Overcoming the Five Obstacles to Affiliate Success
Despite the promise of Affiliate Programs and MLMs for making money online, fewer than 5% of all participants will ever be successful with them! Only one out of a hundred will ever earn more than $1000 per month from the programs! There are several factors contributing to these dismal numbers:
Written by: Bill Platt
Distributed: 2005-11-15
http://thePhantomWriters.com/free_content/w/p/affiliate_success.shtml

82   Are Announcement Lists Effective?
When you start an ezine, you realize after a few short weeks that you will actually have to promote it in order for it to be successful. But how do we do that? We have all asked ourselves that question. When you begin to seek out solutions, most of us quickly discover Announcement Lists. But, how effective are they?
Written by: Bill Platt
Distributed: 2005-11-15
http://thePhantomWriters.com/free_content/w/p/announcement_lists.shtml

83   Multiple Methods for Cultivating Inbound Links to your Website
The Internet is a prime example of the benefits of the Yin and the Yang. What goes around, comes around. The truth is that if you help others, others will help you.
Written by: Bill Platt
Distributed: 2005-11-11
http://thePhantomWriters.com/free_content/d/p/cultivating_inbound_links.shtml

84   We Are Off To See The S.E.M. Wizard, The Wonderful Wizard Of Oz
In the process of Search Engine Marketing, far too many people get lost while they are searching for the Wizard of Oz.
Written by: Bill Platt
Distributed: 2005-10-25
http://thePhantomWriters.com/free_content/d/p/sem-wizard-of-oz.shtml

85   Distributing Reprint Articles for the Best Results
When comparing the cost of preparing an article and distributing it to publishers and webmasters, your overall articles costs are still really small... Especially when you compare that cost against the cost of buying advertising...
Written by: Bill Platt
Distributed: 2005-08-30
http://thePhantomWriters.com/free_content/d/p/comparing-article-distribution-services.shtml

86   The Blog and the Nature of Natural Linking
From Oakland (Ask Jeeves), Sunnyvale (Yahoo!) and Mountain View (Google), California, all of the search engine companies are talking more publicly about 'Natural Linking':
Written by: Bill Platt
Distributed: 2005-08-23
http://thePhantomWriters.com/free_content/d/p/blogs-and-natural-linking.shtml

87   The Trials and Tribulations of Hiring a Ghost Writer - A Guide
For those people who just cannot believe in their own skills, or those who simply do not have the time to write for themselves, many look to a ghost writer to help produce materials for the promotion of their businesses. Many challenges face those who make the decision to pursue employing a ghost writer:
Written by: Bill Platt
Distributed: 2005-07-18
http://thePhantomWriters.com/free_content/d/p/guide-to-hiring-ghost-writers.shtml

88   Audio Marketing Comes of Age: Educate First and Sales Will Follow
Podcasting is one of the newest and most popular marketing formats that have taken a strong foothold on the internet over the last several months.
Written by: Bill Platt
Distributed: 2005-06-20
http://thePhantomWriters.com/free_content/d/p/from-podcasting-to-radio.shtml

89   14 Tips for Getting Your Articles Published More Often
The writers who have learned the value of using free reprint articles as a promotional tool, go back to the well time and time again because it generates real results. Here are 14 Tips to help you gain the same level of success they receive.
Written by: Bill Platt
Distributed: 2005-04-17
http://thePhantomWriters.com/free_content/d/p/14-article-writing-tips.shtml

90   Using Free-Reprint Articles as a One-Way Link Back Strategy
Google realizes that we all have the need to promote ourselves, and that we will do so with our own selfish interests at heart. Our own selfish interests do not necessarily reflect the interests of Googles search users.
Written by: Bill Platt
Distributed: 2005-04-17
http://thePhantomWriters.com/free_content/d/p/one-way-links-back.shtml

91   When to Use Free Stuff to Market Your Products and Services
If the thing that you are giving away has any real value, then be prepared for an onslaught of freebie-seekers to come around sucking up your bandwidth and your free products and services of value.
Written by: Bill Platt
Distributed: 2005-04-14
http://thePhantomWriters.com/free_content/d/p/your-bread-and-butter.shtml

92   The Day the Internet Search Engines Stopped Growing!
An amazing and bizarre event seems to have happened in January and February of 2003. In those early months of 2003, the major search engines stopped growing, and few people seem to even care.
Written by: Bill Platt
Distributed: 2005-03-08
http://thePhantomWriters.com/free_content/d/p/2005-searches-per-day.shtml

93   Become a Recognized Name - You're In Control of Your Own Destiny
If you are reading this article today, you are likely among those who are working an online business. Unfortunately, you have already learned that finding customers is not as easy as you once thought it would be. Many people have broken the bank and their dreams searching for that first customer or second customer.
Written by: Bill Platt
Distributed: 2004-12-20
http://thePhantomWriters.com/free_content/d/p/recognize-your-destiny.shtml

94   Comprehensive Mailing List Tutorial for Webmasters And the Curious
The short and sweet of it is that a mailing list is nothing more than a plain text file that contains email addresses. Sometimes these *flat files* also contain first and last names, as well as other additional and optional information...
Written by: Bill Platt
Distributed: 2004-10-05
http://thePhantomWriters.com/free_content/d/p/mailing-list-tutorial.shtml

95   Should You Hire a Famous Writer or Write Your Own Articles?
Testing has proven again and again that promotional articles generate more click-through traffic than standard ezine advertising. And it is much cheaper than standard ezine advertising, even if you are paying someone else to write and distribute your articles for you.
Written by: Bill Platt
Distributed: 2004-09-20
http://thePhantomWriters.com/free_content/d/p/famous-writers.shtml

96   Separate the Wheat from the Chaff - 12 Lessons in Online Business
As newcomers to the Internet, many people are hot to tap into the internet riches that so many other people are enjoying. But, there is a learning curve that must be negotiated to get from desire to dollars.
Written by: Bill Platt
Distributed: 2004-08-30
http://thePhantomWriters.com/free_content/d/p/12-lessons-in-business.shtml

97   Never Underestimate the Value of a Ghost Writer
As you are aware, I occasionally participate in the various Internet business forums out there on the web. And, occasionally, I see comments that I cannot let pass without comment. Today was just such a day.
Written by: Bill Platt
Distributed: 2004-08-15
http://thePhantomWriters.com/free_content/d/p/consider-a-ghost-writer.shtml

98   A Short-Sighted View of Internet Promotion
I was visiting a bulletin board http://www.webdevboard.com/ earlier this evening when I came across a posting from a very short-sighted webmaster: 'With 360+ members, I don't think I'll 'get more views' to my site 'than ever before'. All I'm going to get is more time wasted...'
Written by: Bill Platt
Distributed: 2004-08-03
http://thePhantomWriters.com/free_content/d/p/short-sighted-promoting.shtml

99   Add Value to Your User's Experiences - Add Profits to Your Bottom Line
As a webmaster, you are likely searching for ways to make more money from your website. The truth is that if you have been online for any amount of time, you have learned that you always need to be on the prowl for new information to help you to be more successful, and you always need to keep one eye open looking for new ways to add more dollars to your bottom line. That is likely why you are reading this article today. You are hoping that I might be able to share some small tidbit or jewel of information that might help take you and your business to the next level. I hope that I will be able to meet your expectations.
Written by: Bill Platt
Distributed: 2004-07-27
http://thePhantomWriters.com/free_content/d/p/added-value-added-profits.shtml

100   The Five Most Powerful Forms of Internet Advertising
When you are promoting your website, there are five methods that clearly occupy the top five positions in the ratings for effectiveness. These methods are not listed in the order of effectiveness, but rather in the order needed to share my story:
Written by: Bill Platt
Distributed: 2004-07-14
http://thePhantomWriters.com/free_content/d/p/5-most-powerful-promotions.shtml

101   TIP: Don't Forget About Your Power Supply
Back in February, I updated my system and brought it into the 21st century at last. With that faster, all-powerful, new video card and processor in place, I believed I was set. Lo and behold, I have learned a lesson the hard way. When you upgrade your video card and processor, you might need to upgrade your power supply also.
Written by: Bill Platt
Distributed: 2004-06-23
http://thePhantomWriters.com/free_content/d/p/power-supply.shtml

102   Learn How to Build an Internet Niche by Studying the Methodology of Land Developers
By utilizing the methodology of the land developer, you too can find commercial success beyond what your primary niche website will provide for you.
Written by: Bill Platt
Distributed: 2004-06-22
http://thePhantomWriters.com/free_content/d/p/methodology-of-land-developers.shtml

103   Deciding Whether to Offer Your New Gadget as a Product or Service
Perhaps as you look down the road with what you are going to be doing with your website, you will find more ways to extract more income from your own website.
Written by: Bill Platt
Distributed: 2004-05-12
http://thePhantomWriters.com/free_content/d/p/lessons-from-software-industry.shtml

104   Writing Tips for Email Distribution of your Article or Message
These tips are offered to help you get your email messages read more often. They are also offered to help ezine publishers provide their readers a better and more valuable ezine, and to help writers to offer publishers a better formatted article for simple copy-and-paste reprint.
Written by: Bill Platt
Distributed: 2004-05-06
http://thePhantomWriters.com/free_content/d/p/writing-for-email.shtml

105   Where Do Your Visitors Come From?
Some people might think it is silly for me to ask you where your visitors are coming from. Folks suppose it is silly because they do not think too much about where there current visitors are coming from. Instead they are more concerned with where the next visitor is coming from.
Written by: Bill Platt
Distributed: 2004-05-03
http://thePhantomWriters.com/free_content/w/p/your_visitors.shtml

106   The Value of Software in Our Daily Lives
I mention this now as I contemplate the various ways in which software is now distributed. We consumers are always playing a cat-and-mouse game with software developers. In the early 80s, the companies who had deep pockets were the ones selling their software at retail. The ones who were struggling to find traction in the marketplace were the ones offering their software as Shareware.
Written by: Bill Platt
Distributed: 2004-05-03
http://thePhantomWriters.com/free_content/w/p/value_of_software.shtml

107   Understanding the Technology of Email
People will ask help with their email accounts. I always ask, "do you have a web mail account or a POP3 email account?" In my mind, it has always been a rather simple question. Yet, the truth is that the answer is not so simple to most Internet users. If you are scratching your head trying to figure out just what I am talking about, you will be able to answer the question without confusion by the time you finish reading this article.
Written by: Bill Platt
Distributed: 2004-05-03
http://thePhantomWriters.com/free_content/w/p/understanding_email.shtml

108   The Power of Free Reprint Articles and the Terms of Reprint
As a writer of free-reprint articles, I know full well the intentions of the writer*s who make their articles available to publishers and webmasters as *free* content. When the game is played correctly, the free web content is able to provide value to everyone involved.
Written by: Bill Platt
Distributed: 2004-05-03
http://thePhantomWriters.com/free_content/w/p/the_terms_of_reprint.shtml

109   Offer More Payment Options than your Competition
In order to be successful online, you must provide your customers many quick and easy ways to pay for your goods and services. It is not enough to ask folks to send a money order or check to your house or place of business. You must do more.
Written by: Bill Platt
Distributed: 2004-05-03
http://thePhantomWriters.com/free_content/w/p/stormpay.shtml

110   Caught In the Cross-Fire of the Spam War
One of my associates had placed a free ad in a newsletter that she had just subscribed to. For that effort, she was accused of spam! Mind you the person filing the complaint was not the editor of the newsletter, but rather a subscriber of the newsletter. The person who filed this complaint was using a system designed by programmer Julian Haight to combat spam email called SpamCops.net.
Written by: Bill Platt
Distributed: 2004-05-03
http://thePhantomWriters.com/free_content/w/p/spamcops_spam_war.shtml

111   How the War Against Spam is Killing the Internet
Hands down, email is the most widely used and loved computer application brought to life by the Internet. While more than 200 million of us use and enjoy email, there are a few thousand people abusing the system and damaging the communication potential of email for the rest of us.
Written by: Bill Platt
Distributed: 2004-05-03
http://thePhantomWriters.com/free_content/w/p/spam_death_of_the_internet.shtml

112   Life Is Not Always So Simple
Perfection eludes each of us. I know. I deal with the challenge to live a perfect life on a daily basis.
Written by: Bill Platt
Distributed: 2004-05-03
http://thePhantomWriters.com/free_content/w/p/simple_life.shtml

113   Temptations, White Lies, Sales and Seeing Eye Dogs
All too often in the business world, honesty is not black and white, but various shades of gray. People who consider themselves Christians think little or nothing of exaggerating the features or benefits of a product or service they are selling.
Written by: Bill Platt
Distributed: 2004-05-03
http://thePhantomWriters.com/free_content/w/p/seeing_eye_dogs.shtml

114   Google Algorythm Changes and the Internet Scarecrows
Google realized that their database was being skewed towards those companies who simply have more money than they have integrity. The *Scarecrows* (guru's who want to scare you into certain actions that benefit their own goals) are ripping up quite a storm of anger over the Google changes.
Written by: Bill Platt
Distributed: 2004-05-03
http://thePhantomWriters.com/free_content/w/p/scarecrows_and_google.shtml

115   Do You Publish? Do You Fear Spam Accusations?
Let us face it. If you are publishing an ezine online, your business is always at risk. The anti-spam community does not concern themselves with how much care and work you put into building your list and how much effort you put into assuring that your subscribers really want to be on your list.
Written by: Bill Platt
Distributed: 2004-05-03
http://thePhantomWriters.com/free_content/w/p/safe_publishing.shtml

116   How Safe Is Your Money Online?
Encryption is the most important factor in turning around the negative perception of the safety of the Internet to conduct financial transactions. Encryption is a method of coding a conversation between two computers so that a third computer cannot understand the conversation.
Written by: Bill Platt
Distributed: 2004-05-03
http://thePhantomWriters.com/free_content/w/p/safe_money.shtml

117   Pull Technology Takes Your Ezine Off of the Spam Wars Battlefield
I have been writing about the Spam Wars for more than two years now. Once, I had even predicted that the Spam Wars could lead to the death of email marketing. I hate being so negative, but the trends have shown many members of that anti-spam community to be blind to justice.
Written by: Bill Platt
Distributed: 2004-05-03
http://thePhantomWriters.com/free_content/w/p/pull_technology.shtml

118   E-Commerce Patent Blackmail --- You May Be Next!
Big corporations who have deep pockets settle most *junk patents* in court. But PanIP is different. Instead of targeting corporations, PanIP is targeting small businesses who may not be able to fight back. PanIP is suing over 50 companies for Patent Infringement on their recently acquired *junk patent* which gives them ownership of all e-commerce transactions! Your company may be next!
Written by: Bill Platt
Distributed: 2004-05-03
http://thePhantomWriters.com/free_content/w/p/patent_blackmail.shtml

119   Snowballs Rolling Down a Mountain! (Updated)
Whether you are looking to promote your articles, or whether you are simply a publisher or webmaster looking for content, then these are mailing lists and websites that you will want to pay close attention to. If you place yourself on the content provider side of the equation, get prepared for what lies ahead... Great Big, Huge Snowballs Rolling Down a Mountain!
Written by: Bill Platt
Distributed: 2004-05-03
http://thePhantomWriters.com/free_content/w/p/mt_everest_snowballs.shtml

120   LURKERS and BABBLERS and the Make-Up of Your Subscriber Base
I see comments from frustrated list owners all of the time. They get frustrated because they have started discussion lists where no discussions take place... sure, they have subscribers, but discussions are scarce. Out of frustration, these list owners invariably throw their hands up and walk away from their lists. If you are one of these discussion list owners, then this article is for you.
Written by: Bill Platt
Distributed: 2004-05-03
http://thePhantomWriters.com/free_content/w/p/lurkers_and_babblers.shtml

121   Ten Things Harry Potter Has Over Hillary Rodham-Clinton
Fox News asked the more important question of the day. They asked what Harry Potter has over Hillary Rodham-Clinton in the draw at bookstores in America. My wife and I contemplated this question, and this is what we came up with:
Written by: Bill Platt
Distributed: 2004-05-03
http://thePhantomWriters.com/free_content/w/p/harry_vs_hillary.shtml

122   What Is the Real Future of Email
Imagine that. There are in fact ways out there to conquer the email hoax perpetrators and there are ways out there to conquer the email filtering software. And finally, there is in fact a way to defeat the Habeas, Inc. pay-to-send-email program.
Written by: Bill Platt
Distributed: 2004-05-03
http://thePhantomWriters.com/free_content/w/p/habeas_email.shtml

123   To www. Or Not to www. --- Google PageRank Observations
Most every website on the planet advertises their website with the www. included in the URL. I wondered if dropping the www. would create a problem with people finding my site. The answer is that it depends on your web server configuration.
Written by: Bill Platt
Distributed: 2004-05-03
http://thePhantomWriters.com/free_content/w/p/google_pagerank_surprise.shtml

124   Keyword Rich Content + Well Written Press Release = Wow Results
It is not everyday that you launch a new website. It is even less everyday that you launch a new domain and experience significant site traffic within just a few weeks.
Written by: Bill Platt
Distributed: 2004-05-03
http://thePhantomWriters.com/free_content/d/p/wow_results.shtml

125   Sell Yourself, Not Your Products or Services
Sell yourself, not your products or services. The point we need to make is that your products and services will change over time as your business adapts to the realities of the marketplace.
Written by: Bill Platt
Distributed: 2004-05-03
http://thePhantomWriters.com/free_content/d/p/sell_yourself.shtml

126   Astounding! Why Not Astonished?
The use of certain words in the English language annoy me. Perhaps it is just a personal pet peeve and perhaps I am just overreacting.
Written by: Bill Platt
Distributed: 2004-05-03
http://thePhantomWriters.com/free_content/d/p/astonished_by_words.shtml

127   Ten Tips to Help Select Affiliate Programs And Make Money from Them
Let us face it. Not everyone who visits your website will be interested in your primary products or services. The truth is that you cannot be everything to everyone. So, it does make sense to offer some additional products or services on outbound links to other sites that offer affiliate's an opportunity to earn a commission.
Written by: Bill Platt
Distributed: 2004-05-03
http://thePhantomWriters.com/free_content/d/p/affiliate_programs.shtml

128   How to Build Spam-Free Email Campaigns
In the current Internet market, many people are confused as to how they can use email to build their online businesses, while consumers are fighting off the evils of spam email. As a result, we are tackling this most important issue today.
Written by: Bill Platt
Distributed: 2003-05-02
http://thePhantomWriters.com/free_content/w/p/spam-free_email_campaigns.shtml

129   A Comparison of Paid Search Advertising Models
As webmasters, we are all chasing customers. We are looking for human visitors to come to our websites and to buy what we are selling.
Written by: Bill Platt
Distributed: 0000-00-00 - Word Count: 1463 - Viewed: 259 - Votes: 0
http://thePhantomWriters.com/free_content/db/p/a-comparison-of-paid-search.shtml



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