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| 1 |
Why You Don't Have a Business if You Don't Have Products
I hope the article heading got your attention. When a mentor said this to me a couple years ago he got my attention: I felt angry and insulted! Written by: Judy Murdoch Distributed: 2009-06-25 - Word Count: 715 - Viewed: 14 - Votes: 0 http://thePhantomWriters.com/free_content/db/m/a-business-without-products.shtml | |
| 2 |
When (and When NOT) to Charge for Your Info Products
One of my clients recently asked me whether she should charge for a series of tip sheets she created for families traveling with young children. Great question. The truth is, sometimes you should give information and resources away and sometimes you should sell them. The real question is WHEN to charge and when not to. In this article, I'll give you some guidelines around when to charge and when to give information away. Written by: Judy Murdoch Distributed: 2009-06-02 - Word Count: 1121 - Viewed: 75 - Votes: 0 http://thePhantomWriters.com/free_content/db/m/when-to-charge-for-info-products.shtml | |
| 3 |
How Information Products Help Customers Say Yes Faster
An unfortunate side effect of an economic slowdown like the one we're in currently, is spending slows down. If you're a small business owner the slowdown in spending shows up in two ways: Written by: Judy Murdoch Distributed: 2009-04-15 - Word Count: 913 - Viewed: 114 - Votes: 0 http://thePhantomWriters.com/free_content/db/m/info-products-lead-to-yes.shtml | |
| 4 |
Is Your Marketing Stuck in Processland?
Unfortunately, when we try to convince prospects we can help by presenting a detailed account of our process, we do, in fact lose them. We have gotten stuck in PROCESSLAND! Written by: Judy Murdoch Distributed: 2009-04-01 - Word Count: 802 - Viewed: 101 - Votes: 1 - Rating: 5.00 http://thePhantomWriters.com/free_content/db/m/stuck-in-processland.shtml | |
| 5 |
The REAL Reason People Aren't Buying (You'll Be Surprised)
There are any number of reasons offers fall flat. One reason that gets overlooked by most marketing experts (including me until recently) is what I will be discussing in this article. I was surprised to learn this information, and you may be surprised as well. Written by: Judy Murdoch Distributed: 2009-03-03 - Word Count: 1019 - Viewed: 121 - Votes: 1 - Rating: 5.00 http://thePhantomWriters.com/free_content/db/m/why-people-are-not-buying.shtml | |
| 6 |
Feature Article: How to Use Information Products to Get More Referrals
Small business owners love customer referrals and for good reason. Customer referrals are incredibly powerful because they are sincere, personal endorsements made because the person making the referral wants to look good to their peers. If the referral works out it's a win for everyone. Written by: Judy Murdoch Distributed: 2009-02-26 - Word Count: 844 - Viewed: 109 - Votes: 0 http://thePhantomWriters.com/free_content/db/m/use-info-products-to-get-referrals.shtml | |
| 7 |
How to Create an Information Product That Shines Above the Rest
Over the years, I've purchased quite of few information products: books, ebooks, white papers, audio series, home study courses, all kinds of products. And the ones that are my favorites, the ones that I always refer others to, were clearly on topics dear to the business owner. Written by: Judy Murdoch Distributed: 2009-01-21 - Word Count: 959 - Viewed: 141 - Votes: 0 http://thePhantomWriters.com/free_content/db/m/create-information-products-that-shine.shtml | |
| 8 |
What to Do When Your Customers Don't Hear Your Call to Action
For many small business owners, email is an important marketing tool. Email helps you keep in touch with customers and prospects, it allows you to demonstrate how you help customers thereby building credibility, and email leads to more sales. Written by: Judy Murdoch Distributed: 2008-12-18 - Word Count: 845 - Viewed: 251 - Votes: 0 http://thePhantomWriters.com/free_content/db/m/your-call-action.shtml | |
| 9 |
Why Dot Com is Still Best for Domain Names
It's worth taking the time and energy to find a .com domain name for your business's website or blog. Despite the proliferation of options (.biz, .tv, .us, .info), people still associate .com with the qualities of trustworthiness and commitment to service. Everything else being equal, customers will still choose .com over the alternatives. Written by: Judy Murdoch Distributed: 2008-11-18 - Word Count: 369 - Viewed: 204 - Votes: 0 http://thePhantomWriters.com/free_content/db/m/best-for-domain-names.shtml | |
| 10 |
Six Steps to Writing an Offer That Inspires Customers to ACT
I see so many small business owners struggle with creating a strong, to the point marketing message that inspires customers to take action. The Customer Focused story, in my experience, is a common sense, straight forward solution to this problem. Written by: Judy Murdoch Distributed: 2008-10-09 - Word Count: 1296 - Viewed: 230 - Votes: 0 http://thePhantomWriters.com/free_content/db/m/writing-an-offer.shtml | |
| 11 |
How Information Products Can Convert More Visitors to Paying Customers
My friend, Dan owns a small software company that sells subscription services to realtors. For a very reasonable monthly fee Dan will create a website that allows the realtor to upload guided tours of their listed properties. Prospective buyers can browse the listed properties and contact the realtor for more information on properties they're interested in. Written by: Judy Murdoch Distributed: 2008-09-16 - Word Count: 702 - Viewed: 279 - Votes: 0 http://thePhantomWriters.com/free_content/db/m/visitors-to-paying-customers.shtml | |
| 12 |
Negative Versus Positive Marketing Messages: Which Works Best?
Nancy is a small business owner who helps nonprofit groups create fund raising events that can double- even triple- their average donation. Written by: Judy Murdoch Distributed: 2008-09-04 - Word Count: 639 - Viewed: 281 - Votes: 1 - Rating: 5.00 http://thePhantomWriters.com/free_content/db/m/positive-marketing.shtml | |
| 13 |
Negative Versus Positive Marketing Messages: Which Works Best?
Nancy is a small business owner who helps nonprofit groups create fund raising events that can double- even triple- their average donation. Until recently, Nancy has gotten her business primarily through in-person meetings: attending networking events, taking people out for coffee, and giving presentations. Read on to learn what has and has not worked for Nancy. Written by: Judy Murdoch Distributed: 2008-09-03 - Word Count: 644 - Viewed: 524 - Votes: 2 - Rating: 1.00 http://thePhantomWriters.com/free_content/db/m/negative-versus-positive-marketing.shtml | |
| 14 |
How Understanding What Your Customers Value is the Key to More Sales
Have you ever had this experience? You work hard on developing an offer for your product or service. Maybe you even ask a few people to take a look at your Web page or brochure to make certain they get your message. Then you send your offer out into the world. Written by: Judy Murdoch Distributed: 2008-07-15 - Word Count: 609 - Viewed: 359 - Votes: 0 http://thePhantomWriters.com/free_content/db/m/more-sales.shtml | |
| 15 |
Why Repeat Offers Are the Key to More Sales
When it comes to marketing, once is not enough. To get results from your marketing you MUST: 1. Make the same offer seven or more times over a period of 8 to 12 weeks 2. Add value each time you make the offer 3. Create urgency to counter natural inertia. Written by: Judy Murdoch Distributed: 2008-05-06 - Word Count: 768 - Viewed: 409 - Votes: 0 http://thePhantomWriters.com/free_content/db/m/key-to-more-sales.shtml | |
| 16 |
The Most Important Ingredient for Info Product Success (is You)
Last week I was attending a conference and mentioned to someone I help small business owners create information products. The other person was very friendly until I said "information products." Then the temperature in the room dropped about 10-degrees Written by: Judy Murdoch Distributed: 2008-04-15 - Word Count: 981 - Viewed: 305 - Votes: 0 http://thePhantomWriters.com/free_content/db/m/the-most-important-ingredient.shtml | |
| 17 |
To Charge or Not to Charge (for Info Products)
One of my clients recently asked me whether she should charge for a series of tip sheets she created for families traveling with young children. Great question. There's quite a bit of confusion around whether you should sell or give away your information products. About half the advice I hear favors giving information away for free. The other half favors charging. Written by: Judy Murdoch Distributed: 2008-03-06 - Word Count: 1129 - Viewed: 340 - Votes: 0 http://thePhantomWriters.com/free_content/db/m/charge-for-info-products.shtml | |
| 18 |
Products the MacGyver Way
A lot of small business owners like the idea of creating information products. They like the benefits of creating passive revenue streams, demonstrating value, and establishing their expertise. Written by: Judy Murdoch Distributed: 2008-02-13 - Word Count: 1001 - Viewed: 344 - Votes: 1 - Rating: 4.00 http://thePhantomWriters.com/free_content/db/m/products-the-macgyver-way.shtml | |
| 19 |
Non-experts Can (and Should) Create Information Products, Too
If you have been thinking about creating an information product but hesitate because you don't consider yourself enough of an expert, this month's ezine was written with you in mind. Written by: Judy Murdoch Distributed: 2008-01-11 - Word Count: 807 - Viewed: 361 - Votes: 0 http://thePhantomWriters.com/free_content/db/m/non-experts.shtml | |
| 20 |
How to Stop Being an Hourly Wage Slave
No matter how much you love what you do, why not give yourself the choice for when you work, the projects you work on, and the people you work with. If you earn your living based on your expertise, experience, and know-how, you have the basics ingredients for creating information products that provide passive revenue and free you from being the sole source of revenue. Written by: Judy Murdoch Distributed: 2007-12-19 - Word Count: 659 - Viewed: 427 - Votes: 2 - Rating: 4.00 http://thePhantomWriters.com/free_content/db/m/hourly-wage-slave.shtml | |
| 21 |
5 Strategies For Creating Win-Win Guarantees
If you don't offer money-back guarantees because you're worried all your customers will want refunds, there are five strategies that will enable you to get the benefit of higher prospect to customer conversion AND lower your financial risk. Before you say, 'no' to guarantees, consider whether one or more of these strategies would work for you. Written by: Judy Murdoch Distributed: 2007-11-14 - Word Count: 908 - Viewed: 368 - Votes: 0 http://thePhantomWriters.com/free_content/db/m/creating-win-win-guarantees.shtml | |
| 22 |
The 10-Point Marketing Checkup
Here are a few tips in attracting new customers. Written by: Judy Murdoch Distributed: 2007-10-11 - Word Count: 970 - Viewed: 456 - Votes: 2 - Rating: 3.00 http://thePhantomWriters.com/free_content/db/m/marketing-checkup.shtml | |
| 23 |
Are You Boring Your Prospects Away?
Think about how you typically introduce yourself in business situations and see if you can change your introduction so that you answer the other person's question about how you can help them. Written by: Judy Murdoch Distributed: 2007-09-26 - Word Count: 450 - Viewed: 644 - Votes: 1 - Rating: 1.00 http://thePhantomWriters.com/free_content/db/m/are-you-boring.shtml | |
| 24 |
How To Create Offers People Act On
A marketing issue that baffles and frustrates many small business owners is when they make an offer to sample a product or service they sell and there are no takers. Written by: Judy Murdoch Distributed: 2007-08-30 - Word Count: 731 - Viewed: 581 - Votes: 2 - Rating: 5.00 http://thePhantomWriters.com/free_content/db/m/how-to-create-offers.shtml | |
| 25 |
Getting Rid Of The 'Yuck Factor' In Marketing
At least once a month a comment about 'yucky marketing' gets my attention. I read these comments in blogs and discussion forums. I hear these comments at networking events, when I'm talking with other small business owners--even when I'm with friends and family. Written by: Judy Murdoch Distributed: 2007-08-16 - Word Count: 1642 - Viewed: 679 - Votes: 2 - Rating: 3.00 http://thePhantomWriters.com/free_content/db/m/yuck-factor-in-marketing.shtml | |
| 26 |
What You Don't Know About Your Competition Will Hurt You!
Your marketing is only effective if it addresses the alternatives that your customers see as solutions not the competitors that you believe they are considering. If your marketing doesn't address real alternatives it won't deliver on positioning your business as the best choice, I can guarantee you will see the effects in your (smaller) bottom line. Written by: Judy Murdoch Distributed: 2007-07-11 - Word Count: 903 - Viewed: 572 - Votes: 4 - Rating: 2.25 http://thePhantomWriters.com/free_content/db/m/your-competition.shtml | |
| 27 |
Why You Sometimes Need Get Worse To Get A Lot Better
To take your business to the next level you don't need Tiger Wood's determination, tenacity, and desire to win. You just need to be willing to do what is right to grow your business even if that requires you to live outside your comfort zone from time to time. Written by: Judy Murdoch Distributed: 2007-06-29 - Word Count: 932 - Viewed: 577 - Votes: 2 - Rating: 3.50 http://thePhantomWriters.com/free_content/db/m/get-worse-get-better.shtml | |
| 28 |
Four Steps That Make Asking For Referrals Easy And Pain-free
When it comes to referrals, the most frequent request I get from small business owners is 'Do you have a script I can use when I ask my customers to send me referrals?' Written by: Judy Murdoch Distributed: 2007-06-14 - Word Count: 956 - Viewed: 589 - Votes: 3 - Rating: 2.33 http://thePhantomWriters.com/free_content/db/m/asking-for-referrals.shtml | |
| 29 |
In Marketing It's The Little Things That Count
You don't need to spend millions of dollars on advertising, fancy promotions, and big events to get your prospect's attention and interest. Seven or more well-executed impressions delivered over a period of weeks or months will enable you to build the visibility and credibility needed to create profitable customer relationships. Written by: Judy Murdoch Distributed: 2007-05-31 - Word Count: 1026 - Viewed: 886 - Votes: 2 - Rating: 4.00 http://thePhantomWriters.com/free_content/db/m/little-things-that-count.shtml | |
| 30 |
The Best Marketing Book I've Ever Read (You'll Be Surprised)
From time to time someone asks me to recommend marketing books. Here's one of my favorite marketing books that always surprises people. Curious? Read on. Written by: Judy Murdoch Distributed: 2007-05-09 - Word Count: 1522 - Viewed: 32785 - Votes: 4 - Rating: 4.25 http://thePhantomWriters.com/free_content/db/m/best-marketing-book.shtml | |
| 31 |
Three Reasons NOT to Ask for Referrals
When someone asks me what is the one thing they can do to get more referrals, I almost always say, "ask for them." That's because most small business owners err on the side of not asking for referrals. They don't ask because they're afraid to bug people, they don't want to appear needy, they're not sure what precisely to say, and so on. Written by: Judy Murdoch Distributed: 2007-05-02 - Word Count: 730 - Viewed: 550 - Votes: 3 - Rating: 2.33 http://thePhantomWriters.com/free_content/db/m/ask-for-referrals.shtml | |
| 32 |
Help for 'Hard to Refer' Businesses
Knowing that customer and client referrals are the most effective form of marketing for small businesses, how can you encourage your customers and clients to send you referrals? Written by: Judy Murdoch Distributed: 2007-04-12 - Word Count: 1224 - Viewed: 546 - Votes: 2 - Rating: 4.00 http://thePhantomWriters.com/free_content/db/m/help-for-businesses.shtml | |
| 33 |
Are You Making It Hard For People To Buy From You?
Think no small business owner in his or her right mind would ever make it difficult for people to purchase their products and services? Before you answer the question, read the following true story. Written by: Judy Murdoch Distributed: 2007-04-02 - Word Count: 789 - Viewed: 491 - Votes: 2 - Rating: 2.00 http://thePhantomWriters.com/free_content/db/m/hard-buy-from-you.shtml | |
| 34 |
Six Easy Steps for Getting Started with Presentations that Promote Your Business
The topic of how to establish yourself as an expert speaker is a huge one. There are literally thousands of books, websites, classes, and coaching programs on the subject. Written by: Judy Murdoch Distributed: 2007-03-05 - Word Count: 996 - Viewed: 536 - Votes: 2 - Rating: 4.00 http://thePhantomWriters.com/free_content/db/m/presentations-that-promote-business.shtml | |
| 35 |
A Common Sense Approach to Defining Your Marketing Niche
One of the biggest errors I see small businesses make is the reluctance to define a niche because they're worried about missing potential revenue from prospects outside their niche. Written by: Judy Murdoch Distributed: 2007-02-02 - Word Count: 842 - Viewed: 582 - Votes: 2 - Rating: 1.50 http://thePhantomWriters.com/free_content/db/m/defining-your-marketing-niche.shtml | |
| 36 |
Six steps for saving a good referral gone bad
Referral-based marketing is one of best ways for a small business to promote its products and to attract new customers. It's how I've grown my business and it's how I help my clients grow their businesses. too. Written by: Judy Murdoch Distributed: 2006-12-29 - Word Count: 1031 - Viewed: 638 - Votes: 3 - Rating: 2.33 http://thePhantomWriters.com/free_content/db/m/good-referral-gone-bad.shtml | |
| 37 |
Why needs-based marketing fails and what to do about it
Business 101 tells us that in order to have a sustainable competitive advantage we must offer products and services that satisfy customer needs and we need to do it in a way that is in some way better than our competitors. Written by: Judy Murdoch Distributed: 2006-11-08 - Word Count: 950 - Viewed: 628 - Votes: 2 - Rating: 4.00 http://thePhantomWriters.com/free_content/db/m/why-needs-based-marketing-fails.shtml | |
| 38 |
Marketing Lessons from a 40-pound Cat
A few months ago, my 10-year old son came to me insisting that I "had" to see a video of a "40-pound cat." Now, I'm very fond of cats and I've seen quite a few...some of which were pretty darn big, but I'm certain I've never seen one bigger than 20-pounds or so. I'd remember something like that. Written by: Judy Murdoch Distributed: 2006-11-01 - Word Count: 911 - Viewed: 715 - Votes: 4 - Rating: 1.75 http://thePhantomWriters.com/free_content/db/m/marketing-lessons.shtml | |
| 39 |
How referral marketing success is like a chocolate souffle
Chocolate soufflés and referral marketing may seem like an odd combination (unless, perhaps, you're a restaurant owner) but like a chocolate souffle, there is a recipe you can use to develop a successful referral marketing program. If you're intrigued, read on... Written by: Judy Murdoch Distributed: 2006-10-26 - Word Count: 586 - Viewed: 672 - Votes: 4 - Rating: 3.00 http://thePhantomWriters.com/free_content/db/m/marketing-success.shtml | |
| 40 |
Why You DON'T Pay Cash for Referrals
From time to time, a business owner will ask me whether it's ok to give customers cash payments in exchange for qualified referrals. It seems reasonable... Written by: Judy Murdoch Distributed: 2006-10-11 - Word Count: 345 - Viewed: 600 - Votes: 4 - Rating: 1.75 http://thePhantomWriters.com/free_content/db/m/pay-cash-for-referrals.shtml | |
| 41 |
What Makes You So Great?
The other day I was discussing marketing options with a client and she said something that shocked me. I was shocked because this client founded and runs an extremely successful consulting practice and works with an elite roster of Fortune 100 companies. Written by: Judy Murdoch Distributed: 2006-10-04 - Word Count: 640 - Viewed: 658 - Votes: 3 - Rating: 3.33 http://thePhantomWriters.com/free_content/db/m/what-makes-you-so-great.shtml | |
| 42 |
Must-Haves for Word-of-Mouth Marketing Success
As a business owner wouldn't you just love to get all the new business you could handle through referrals from your current customers? Written by: Judy Murdoch Distributed: 2006-09-26 - Word Count: 803 - Viewed: 653 - Votes: 2 - Rating: 4.00 http://thePhantomWriters.com/free_content/db/m/mouth-marketing.shtml | |
| 43 |
Why Referral Marketing Programs Fail
So often, I've seen someone start a new business, with the assumption that their friends and colleagues would send lots of new business their way. Three months, sometimes six months later, these new business owners are still waiting for the phone to ring. Written by: Judy Murdoch Distributed: 2006-09-13 - Word Count: 834 - Viewed: 688 - Votes: 4 - Rating: 1.00 http://thePhantomWriters.com/free_content/db/m/why-referral-marketing-fails.shtml | |
| 44 |
Stop Trying to Solve Your Customer's Problems
If you're like most folks who own a small business, you enjoy solving problems. Part of the reason you enjoy solving problems is because you're good at it. Tempting as it may be, however, you've got to stop jumping in and solving problems-at least until the time is right to do so. Written by: Judy Murdoch Distributed: 2006-08-31 - Word Count: 826 - Viewed: 557 - Votes: 2 - Rating: 1.50 http://thePhantomWriters.com/free_content/db/m/stop-trying-to-solve-customer-problems.shtml | |
| 45 |
Why A Brochure, A Website, And A Business Card Is NOT Marketing
These activities certainly sound good and worthwhile. Having an appealing website is great. So is a brochure with strong copy and a great logo. Here's the problem. All of us have limitations when it comes to time, money, and energy. Written by: Judy Murdoch Distributed: 2006-08-24 - Word Count: 896 - Viewed: 645 - Votes: 2 - Rating: 0.50 http://thePhantomWriters.com/free_content/db/m/why-they-are-not-marketing.shtml | |
| 46 |
Is Trust the New Killer App?
Trust and marketing are not exactly two words that go together. Written by: Judy Murdoch Distributed: 2006-08-22 - Word Count: 570 - Viewed: 1899 - Votes: 3 - Rating: 0.66 http://thePhantomWriters.com/free_content/db/m/trust-the-new-killer-app.shtml | |
| 47 |
Marketing and the R Word
It's got four letters, it starts with the letter "R", and it's the reason so many great products and services languish--never reaching their full revenue potential. It's a little word that packs a wallop: risk. Written by: Judy Murdoch Distributed: 2006-08-11 - Word Count: 1319 - Viewed: 482 - Votes: 5 - Rating: 2.20 http://thePhantomWriters.com/free_content/db/m/marketing-and-the-r-word.shtml | |
| 48 |
You Can Turn Complaints into Cash!
Most of us don't like listening to complaints. We can't imagine the value in listening to someone rant and rage about something they're dissatisfied with. But here 's a secret: There's gold in those complaints—-if—-you know what to listen for. Written by: Judy Murdoch Distributed: 2006-08-08 - Word Count: 795 - Viewed: 2605 - Votes: 18 - Rating: 3.83 http://thePhantomWriters.com/free_content/db/m/turn-complaints-into-cash.shtml | |
| 49 |
The 10 Deadly Small Biz Marketing Mistakes
When asked what their questions were about marketing, one small business owner said, "I'd like to know what not to do." Good question. Most small business owners don't have much training in marketing and do their best by following what other companies are doing. The problem with this approach is that marketing is not a "one size fits all" activity. In fact a lot of business owners waste a tremendous amount of time and money on activities that bring in little or no business. Written by: Judy Murdoch Distributed: 2006-07-26 - Word Count: 1604 - Viewed: 598 - Votes: 4 - Rating: 0.75 http://thePhantomWriters.com/free_content/db/m/deadly-small-biz-mistakes.shtml | |
| 50 |
Marketing that Takes Your Business to the Next Level
During a discussion about small business marketing, one owner asked me "How do you get big?" In other words, what did he need to do with his marketing to take his business to the next level. Great question because the marketing you do to take your business from $0 to $100,000 is very different from the marketing you do to take your business to $250,000 or $1,000,000 or $5,000,000. Written by: Judy Murdoch Distributed: 2006-07-12 - Word Count: 988 - Viewed: 726 - Votes: 3 - Rating: 2.66 http://thePhantomWriters.com/free_content/db/m/marketing-at-the-next-level.shtml | |
| 51 |
Beware the Rise of Marketing Immunity
It's the best of times because information technology, and the Internet in particular, has in many ways leveled the playing field for soloprenuers and business professions. What was once available only to companies with lots of capital and resources--such as having an international presence--is now available to anyone with a computer and Internet access. You can, literally create a product today and be selling it to businesses around the world tomorrow. But technology has always been a double-edged sword. Written by: Judy Murdoch Distributed: 2006-07-06 - Word Count: 850 - Viewed: 573 - Votes: 5 - Rating: 3.00 http://thePhantomWriters.com/free_content/db/m/beware-of-marketing-immunity.shtml | |
| 52 |
The Simple, Easy to Implement Marketing Plan That Works
How do I develop a marketing program that I (the small business owner) can implement within my time and budget constraints? Written by: Judy Murdoch Distributed: 2006-06-27 - Word Count: 751 - Viewed: 948 - Votes: 3 - Rating: 2.66 http://thePhantomWriters.com/free_content/db/m/simple-marketing-plan-that-works.shtml | |
| 53 |
Why Outsourcing Marketing Support Often Doesn't Work (And How To Make Sure It Does For You)
This story, while extreme, is unfortunately more the rule than the exception. It is not that marketing support companies are hucksters who out to exchange a little jargon and magic dust for your hard-earned money. But good intentions and a toolkit of marketing tactics are often not enough for truly effective marketing. The 5 most common reasons marketing support doesn't work are: Written by: Judy Murdoch Distributed: 2006-06-22 - Word Count: 845 - Viewed: 709 - Votes: 3 - Rating: 2.00 http://thePhantomWriters.com/free_content/db/m/outsourcing-marketing-support.shtml | |
| 54 |
Before You Spend a Cent on Marketing: Answer These Three Questions
Every business needs good marketing in order to thrive. Still, most businesses squander precious resources on promoting the wrong products, in the wrong way, to the wrong people. Written by: Judy Murdoch Distributed: 2006-06-15 - Word Count: 1453 - Viewed: 855 - Votes: 2 - Rating: 2.00 http://thePhantomWriters.com/free_content/db/m/before-spending-on-marketing.shtml | |
| 55 |
To Charge or Not to Charge (for Info Products)
One of my clients recently asked me whether she should charge for a series of tip sheets she created for families traveling with young children. Great question. There's quite a bit of confusion around whether you should sell or give away your information products. About half the advice I hear favors giving information away for free. The other half favors charging. Written by: Judy Murdoch Distributed: 0000-00-00 - Word Count: 1129 - Viewed: 215 - Votes: 0 http://thePhantomWriters.com/free_content/db/m/charge-or-not.shtml | |
| 56 |
To Charge or Not to Charge (for Info Products)
One of my clients recently asked me whether she should charge for a series of tip sheets she created for families traveling with young children. Great question. There's quite a bit of confusion around whether you should sell or give away your information products. About half the advice I hear favors giving information away for free. The other half favors charging. Written by: Judy Murdoch Distributed: 0000-00-00 - Word Count: 1129 - Viewed: 227 - Votes: 0 http://thePhantomWriters.com/free_content/db/m/info-products.shtml | |
| 57 |
What to Do When Your Customers Don't Hear Your Call to Action
For many small business owners, email is an important marketing tool. Email helps you keep in touch with customers and prospects, it allows you to demonstrate how you help customers thereby building credibility, and email leads to more sales. Written by: Judy Murdoch Distributed: 0000-00-00 - Word Count: 845 - Viewed: 137 - Votes: 0 http://thePhantomWriters.com/free_content/db/m/your-call-to-action.shtml | |
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