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25 Most Recent Articles
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Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common
If you're in Australia and have had your television turned on the last couple of nights, you would have noticed Kyle Sandilands, together with Mark Holden and Marcia Hines, gracing the stage. One thing you'll notice about Kyle and Marcia, is they are very, very, very different... Written by: Scott Bywater Distributed: 2008-01-18 - Word Count: 410 - Viewed: 154 - Votes: 0 http://thePhantomWriters.com/free_content/db/b/australian-idol-judges.shtml | |
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Copywriting Selling Secret # 11: 10 Powerful Stories To Get More Customers
Remember, as a child lying in bed and listening to stories? Remember how engaged you were? Remember how you never got bored of them and always wanted to learn more? Well, there's a good reason why... and here's how what you learnt as a young child could help you attract, and keep more customers... Written by: Scott Bywater Distributed: 2008-01-17 - Word Count: 763 - Viewed: 169 - Votes: 0 http://thePhantomWriters.com/free_content/db/b/powerful-stories.shtml | |
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Copywriting Secret 10: Why Originality Sucks!
If you want to write great ads, which sell through the roof, you need to toss all your fears from school... about CHEATING, out the window. Here's why: Written by: Scott Bywater Distributed: 2008-01-16 - Word Count: 464 - Viewed: 438 - Votes: 0 http://thePhantomWriters.com/free_content/db/b/originality-sucks.shtml | |
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Copywriting Secret 9: Make Your Claims Real
How can you advertise your business in a way that your potential clients will believe? Most advertisers make the mistake of making claims that no one in their right mind will ever believe... and in doing so, they are throwing away their advertising budget. Read on as Scott examines how to make your advertising more effective. Written by: Scott Bywater Distributed: 2007-12-07 - Word Count: 283 - Viewed: 189 - Votes: 0 http://thePhantomWriters.com/free_content/db/b/make-your-claims-real.shtml | |
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Copywriting Secret 8: Long or Short Copy?
When I show some people my advertisements, I sometimes get the feedback: "I'd never read that. There's too much writing. It needs to be simpler, and cleaner." But when the ads run, they invariably work. Here's why. Written by: Scott Bywater Distributed: 2007-12-07 - Word Count: 414 - Viewed: 178 - Votes: 1 - Rating: 3.00 http://thePhantomWriters.com/free_content/db/b/long-or-short-copy.shtml | |
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Copywriting Secret #7: Hooking 'Em Back In!
You see, many people will skim through your ad or sales letter because they may be short on time. But, if something catches their eye, it will hook them back into your pitch. Written by: Scott Bywater Distributed: 2007-12-03 - Word Count: 347 - Viewed: 192 - Votes: 1 - Rating: 0.00 http://thePhantomWriters.com/free_content/db/b/copywriting-secret-hook.shtml | |
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Copywriting Secret #6: LVC Formula
One of the most powerful offers you can use in your advertising is the word Free. But, you may well ask, how can I make a profit giving my products and services away without charging for them? Written by: Scott Bywater Distributed: 2007-11-30 - Word Count: 435 - Viewed: 186 - Votes: 0 http://thePhantomWriters.com/free_content/db/b/lvc-formula.shtml | |
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Copywriting Secret #4: Avoid This Common Mistake
If you own a shop in the middle of the desert, and nobody walks past... obviously you're not going to attract many customers. As they say, the three most important factors in a successful business is location, location and location. The same lesson should be applied to your advertising. Keep reading to get the low-down on this very important information. Written by: Scott Bywater Distributed: 2007-11-29 - Word Count: 353 - Viewed: 150 - Votes: 0 http://thePhantomWriters.com/free_content/db/b/avoid-this-common-advertising-mistake.shtml | |
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Copywriting Selling Secret #5: Irresistible Offers!
Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because... Written by: Scott Bywater Distributed: 2007-11-28 - Word Count: 364 - Viewed: 175 - Votes: 0 http://thePhantomWriters.com/free_content/db/b/irresistible-offers.shtml | |
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Copywriting Selling Secret #3 - Slash Your Expenses
Scott measured the results we were getting from our advertising, and as a result, this confirmed my decision to eliminate over $42,000.00 in unnecessary expenses --- because it wasn't paying it's way. Written by: Scott Bywater Distributed: 2007-11-22 - Word Count: 478 - Viewed: 136 - Votes: 0 http://thePhantomWriters.com/free_content/db/b/slash-your-advertising-expenses.shtml | |
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Copywriting Selling Secret #2 - 12 Magic Words
You're in for a real treat, because I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful words in the human language, proven to attract attention and stir emotion within their readers. Written by: Scott Bywater Distributed: 2007-11-21 - Word Count: 200 - Viewed: 214 - Votes: 0 http://thePhantomWriters.com/free_content/db/b/12-magic-words.shtml | |
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Copywriting Selling Secret #1 - A Simple Formula For Writing A Compelling Headline
I want to let you in on a "gold mine" headline creation strategy which 99% of people have no idea about. Written by: Scott Bywater Distributed: 2007-11-20 - Word Count: 363 - Viewed: 185 - Votes: 1 - Rating: 3.00 http://thePhantomWriters.com/free_content/db/b/writing-compelling-headlines.shtml | |
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Do You Make This Advertising Mistake?
You know how they say that it's insane to do the same thing over and over and expect a different result. Well, that's true. But let me tell you a story which illustrates this point even more so. Written by: Scott Bywater Distributed: 2006-09-12 - Word Count: 417 - Viewed: 481 - Votes: 3 - Rating: 3.00 http://thePhantomWriters.com/free_content/db/b/do-you-make-this-advertising-mistake.shtml | |
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10 Shortcut Secrets To Closing The Sale In Print
Ask any salesperson the hardest part of making a sale and they'll tell you that it's closing the sale and gaining a commitment from your customer. And in a sales letter or advertisement, it's even more important you get it right? Why? Because it's so easy for your reader to forget about you. Written by: Scott Bywater Distributed: 2006-09-05 - Word Count: 478 - Viewed: 585 - Votes: 3 - Rating: 2.33 http://thePhantomWriters.com/free_content/db/b/closing-sale-in-print.shtml | |
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Why 'Closing' Is Not The Most Important Part Of Making A Sale
If you ever thought that 'closing' was the single most important key to sales success, then pay close attention, because what I'm about to share may surprise you. Let me explain: Written by: Scott Bywater Distributed: 2006-08-29 - Word Count: 553 - Viewed: 359 - Votes: 5 - Rating: 4.00 http://thePhantomWriters.com/free_content/db/b/sales-closing-is-not-most-important.shtml | |
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How To Avoid The 'Yo-Yo Effect' And Always Have A Steady Stream Of New Customers
Last week, I received a question from one of my subscribers who asked: Do I keep advertising even when I am flat out and already have too much work on? I am a painter. My answer: Written by: Scott Bywater Distributed: 2006-08-22 - Word Count: 482 - Viewed: 1692 - Votes: 4 - Rating: 3.00 http://thePhantomWriters.com/free_content/db/b/avoid-yo-yo-effect.shtml | |
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How To Crush Your Competition By Making Your Ads Irresistible
Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because... Written by: Scott Bywater Distributed: 2006-07-25 - Word Count: 444 - Viewed: 407 - Votes: 7 - Rating: 2.28 http://thePhantomWriters.com/free_content/db/b/crush-your-competition-through-advertising.shtml | |
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Why Marketing Success Often Has Nothing To Do With The Advertising Copy...
If you own a shop in the middle of the desert, and nobody walks past... obviously you're not going to attract many customers. If you own a vegetarian café in the middle of a meat-eating suburb... you could get very skinny... very fast. And if you run ads where... Written by: Scott Bywater Distributed: 2006-07-18 - Word Count: 354 - Viewed: 439 - Votes: 4 - Rating: 1.75 http://thePhantomWriters.com/free_content/db/b/marketing-success-and-advertising-copy.shtml | |
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Secrets Behind Advertising Headlines That Sell (Step By Step)
Not 1 in 10 business owners understand the power of a headline. If you doubt me, just Flick through your local paper and notice how many company names you see at the top of ads. Or weak headings which don't grab your attention. Written by: Scott Bywater Distributed: 2006-07-11 - Word Count: 323 - Viewed: 699 - Votes: 5 - Rating: 2.80 http://thePhantomWriters.com/free_content/db/b/secrets-behind-advertising-headlines.shtml | |
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Slash Your Expenses
A few years ago, I analysed the statistics of where one of my clients, M and M Pest Control in Sydney, generated all their leads from. What did I do? I simply analysed his advertising expenses... and identified whether or not the ads were generating a strong yield for his investment. And I'm willing to bet you could do the same for your business. Written by: Scott Bywater Distributed: 2006-07-04 - Word Count: 438 - Viewed: 377 - Votes: 4 - Rating: 3.00 http://thePhantomWriters.com/free_content/db/b/slash-your-expenses.shtml | |
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Boost Your Advertising Results By Making Friends...
As I first read in the book "How To Win Friends And Influence People" by Dale Carnegie, one of the keys to making friends is to really listen to others. To understand them. And to put yourself in their shoes. So if you're selling to someone with the printed word, do you think you'll have more chance of making the sale if you became their friend? Written by: Scott Bywater Distributed: 2006-06-27 - Word Count: 516 - Viewed: 407 - Votes: 4 - Rating: 2.00 http://thePhantomWriters.com/free_content/db/b/boost-ad-results-by-making-friends.shtml | |
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How To Make Your Advertising Believable (Step By Step)
Are you frustrated by the fact so many of your competitors are making such outlandish claims it's hard to make your product stand out from the rest. Written by: Scott Bywater Distributed: 2006-06-21 - Word Count: 317 - Viewed: 504 - Votes: 6 - Rating: 3.00 http://thePhantomWriters.com/free_content/db/b/make-advertising-believable.shtml | |
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Revealed: Proven And Tested Formula On Exactly How Many Words You Should Have In Your Ads And Sales Letters To Get the Best Results…
When I show some people my advertisements, I sometimes get the feedback: 'I'd never read that. There's too much writing. It needs to be simpler, and cleaner.' Written by: Scott Bywater Distributed: 2005-12-08 http://thePhantomWriters.com/free_content/d/b/long-copy-works.shtml | |
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If You Want To Get More Customers, Here's 10 Powerful Stories To Improve Your Ads And Sales Letters
Remember, as a child lying in bed and listening to stories. Remember how engaged you were. Remember how you never got bored of them and always wanted to learn more. Well, there's a good reason why... Written by: Scott Bywater Distributed: 2005-11-30 http://thePhantomWriters.com/free_content/d/b/10-powerful-stories.shtml | |
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How To Make A Fortune From Unique 'Resistance Free' Advertising
The trouble with trying to sell anything to anybody... especially with ads and sales letters... is buyer resistance. So how do you completely eliminate the resistance to your offer? Written by: Scott Bywater Distributed: 2005-11-17 http://thePhantomWriters.com/free_content/d/b/resistance-free-advertising.shtml | |
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